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Natalia Sergeeva

E-commerce Lead
About

High skilled team leader with 10+ years of experience in scaling digital and e-commerce businesses around the globe (based in Germany, Russia, Malaysia and the UAE). Strategic vision, operational and technical excellence. Natalia is equipped with knowledge in developing new markets, building high performance international teams, creating operational channels, and defining marketing strategy in fast paced start-up environment. Industries - E-commerce. Media and Advertising

Previous Brands
Bateel International
Global Savings Group
foodpanda
KPMG Russia
Deloitte
Work Experience
Ecommerce Manager
Oct ‘22 -
Bateel International

- Creation and execution of operational budgets on a market level and P&L management ensuring positive YoY EBITDA and growth - End-to-end product development aligned with consumer insights, while keeping consistency with brand heritage and global luxury standards - Led e-commerce expansion into US and EU markets to increase revenues and brand presence by managing local partnerships and setting marketing and product strategy. - Ownership of new products launches for markets outside the UAE in close collaboration with operational team to ensure consistent product portfolio across the regions. - Ensuring operational excellence in product forecast on a regional level, merchandising, last mile delivery, customer experience and vendor management ( DevOps, 3PLs, Design) - Monitor and analysis of sales performance and KPIs, regularly adjusting budget allocation between user acquisition channels - Oversee the marketing calendar, managing content briefing and imagery creation, while driving international go-to-market strategies for product launches and key events - Collaboration with marketing, design, finance, sales teams to ensure seamless execution of brand strategy across e-commerce channel

Senior SEO Analyst
Dec ‘20 - Sep ‘21
Bateel International

Content Team Lead
Apr ‘17 - Jan ‘20
Global Savings Group

Global Savings Group is ranked among Europe's 50 fastest-growing tech companies on Deloitte Technology Fast 500 EMEA list - Developed and guided processes for content creation teams in Germany, Malaysia, and Australia for the largest shopping engagement platform worldwide - Reached 300% increase in business revenues by establishing efficient content operational department in APAC hub from zero - Achieved platform traffic growth by 120% via management of partners’ portfolio, promotional offers activation and extensive content management - Strategically assessed and led content-related partnerships with influential digital retailers (Deliveroo, Catch) focusing on maximizing revenue streams - Business expansion under White Label partnership (30mln+ monthly traffic) through content strategy development and implementation - Pioneering most efficient business practices to local markets

Head Of Marketing - CIS and EE
Feb ‘16 - Apr ‘17
Global Savings Group

- Led a team of 7 marketing executives, managing diverse traffic acquisition channels in Russia and Eastern Europe - Successfully implemented a strategic marketing plan focused on content optimization and PR, resulting in a 70% revenue increase and doubled website traffic - Driven capabilities growth for content team transformation in EE Hub by establishing new roles and responsibilities, including KPIs definition and process settlement - Strategically managed a White Label partnership, generating a steady monthly revenue stream of 100,000 EUR - Led SEO initiatives, focusing on content creation, outbound marketing, and tech SEO while adhering to Google and Yandex best practices - Represented the company as a spokesperson at the digital marketing conferences

Head of SEO - Russia
Oct ‘15 - Jan ‘16
Global Savings Group

Spearheaded SEO initiatives managing a team of 5 executives, delivering in excellence in accordance with Google and Yandex best practices including content creation and outbound marketing • Provided trainings and coaching to the team to enhance professional competence • Led website sanity checks and streamlined activities for the Google penalty website recovery • Established day-to-day processes between marketing, KAM and content departmets

Online Marketing Manager
Oct ‘13 - Dec ‘14
foodpanda

Development and execution of ongoing SEO for Google and Yandex • Individual content creation relevant for key pages of the website • Execution and management of off-page campaigns with other websites, including cooperation with NGOs ( 100+ publications) • Monitoring and evaluation of search results and performance across the major search channels • Growth points identification and content/outbound adaptation

Online Marketing Intern
Mar ‘13 - Sep ‘14
foodpanda

• Independent market research • Link marketing and close collaborations with the PR department for off page site optimization • Individual content creation • Extensive evaluation and analysis of competitors • Approach and cooperation with webmasters and bloggers

Senior Tax Consultant
Aug ‘08 - Sep ‘12
KPMG Russia

Tax Intern
Jun ‘07 - Aug ‘07
Deloitte

Languages
Italian
English
German
Russian
Education & Training
HTW
‘12 - ‘13
Master of Arts
Plekhanov State University of Economics
‘12 - ‘13
Master of Arts
Dubai - United Arab Emirates