Natalia Sergeeva

- Creation and execution of operational budgets on a market level and P&L management ensuring positive YoY EBITDA and growth - End-to-end product development aligned with consumer insights, while keeping consistency with brand heritage and global luxury standards - Led e-commerce expansion into US and EU markets to increase revenues and brand presence by managing local partnerships and setting marketing and product strategy. - Ownership of new products launches for markets outside the UAE in close collaboration with operational team to ensure consistent product portfolio across the regions. - Ensuring operational excellence in product forecast on a regional level, merchandising, last mile delivery, customer experience and vendor management ( DevOps, 3PLs, Design) - Monitor and analysis of sales performance and KPIs, regularly adjusting budget allocation between user acquisition channels - Oversee the marketing calendar, managing content briefing and imagery creation, while driving international go-to-market strategies for product launches and key events - Collaboration with marketing, design, finance, sales teams to ensure seamless execution of brand strategy across e-commerce channel

Global Savings Group is ranked among Europe's 50 fastest-growing tech companies on Deloitte Technology Fast 500 EMEA list - Developed and guided processes for content creation teams in Germany, Malaysia, and Australia for the largest shopping engagement platform worldwide - Reached 300% increase in business revenues by establishing efficient content operational department in APAC hub from zero - Achieved platform traffic growth by 120% via management of partners’ portfolio, promotional offers activation and extensive content management - Strategically assessed and led content-related partnerships with influential digital retailers (Deliveroo, Catch) focusing on maximizing revenue streams - Business expansion under White Label partnership (30mln+ monthly traffic) through content strategy development and implementation - Pioneering most efficient business practices to local markets

- Led a team of 7 marketing executives, managing diverse traffic acquisition channels in Russia and Eastern Europe - Successfully implemented a strategic marketing plan focused on content optimization and PR, resulting in a 70% revenue increase and doubled website traffic - Driven capabilities growth for content team transformation in EE Hub by establishing new roles and responsibilities, including KPIs definition and process settlement - Strategically managed a White Label partnership, generating a steady monthly revenue stream of 100,000 EUR - Led SEO initiatives, focusing on content creation, outbound marketing, and tech SEO while adhering to Google and Yandex best practices - Represented the company as a spokesperson at the digital marketing conferences

Spearheaded SEO initiatives managing a team of 5 executives, delivering in excellence in accordance with Google and Yandex best practices including content creation and outbound marketing • Provided trainings and coaching to the team to enhance professional competence • Led website sanity checks and streamlined activities for the Google penalty website recovery • Established day-to-day processes between marketing, KAM and content departmets

Development and execution of ongoing SEO for Google and Yandex • Individual content creation relevant for key pages of the website • Execution and management of off-page campaigns with other websites, including cooperation with NGOs ( 100+ publications) • Monitoring and evaluation of search results and performance across the major search channels • Growth points identification and content/outbound adaptation

• Independent market research • Link marketing and close collaborations with the PR department for off page site optimization • Individual content creation • Extensive evaluation and analysis of competitors • Approach and cooperation with webmasters and bloggers