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Tsvetelina Samohodova

E-commerce Consultant
About

I am an experienced e commerce professional seeking a full-time position in the field of website optimisation, content management and digital marketing where I can apply my knowledge and skills.

Previous Brands
Wool and the Gang
Rainbowwave
SheerLuxe
Harper's Bazaar
Karla Otto
Miista
ASOS
ASOS
ASOS
Missoma
Glamour
Debenhams
Work Experience
E-COMMERCE MANAGER
Apr ‘22 - Now
Wool and the Gang

Part of the WATG leadership team, inputting into the wider executive team across all areas of the brand's strategy, role model collaborative and leadership behaviour and set a strong example on project delivery Devising and executing robust online trading plans, to ensure the plan hits revenue targets within agreed discounting budgets Owning the CRM strategy that delivers list, traffic and revenue growth through fully opti mised broadcast and lifecycle campaigns Owning the web development strategy and roadmap. Delivering this strategy t hrough an effective sprint process and continuous iteration and optimisation. Leading the execution of digital marketing to maximise customer and revenue growth through optimisation of existing channels and the development of new ones Own the optimisation of all onsite KPI's, including optimising CVR, lowering bounce and exit rates and site speed Own the process of analysing and adaptingWTATG's strategy by market to fully potentialise growth in priority markets Managing a team of 4

E-COMMERCE MANAGER
Oct ‘21 - Apr ‘22
Miista

Own the day to day trading of the UK, US and EU websites, including making reactive decisions to meet sales targets Ensuring the customer journey is seamless across all channels Site optimisation, including navigation, filters, search on-site, PLPs and PDPs Producing weekly and quarterly reporting, setting and tracking KPIs Visual merchandising across the site for all markets, taking into account inventory, newness, bestsellers, campaign activity and customer shopping habits Leading digital strategy and campaign delivery Reviewing attribution and categorisation of products regularly Content management, including updates to landing pages and homepage refreshes Involved in paid social strategy and management Troubleshooting on-site, implementing new tools and systems and working with an external development agency on site improvements and new requirements Responsible for SEO Line management of e-commerce assistants Planning and coordination of new product launches and campaigns Own and deliver a robust CRM and retention strategy

CONTENT SPECIALIST
Apr ‘19 - Sep ‘21
ASOS

ESTABLISHED DIGITAL COMMERCE ASSISTANT
Mar ‘18 - Apr ‘19
ASOS

DIGITAL COMMERCE ASSISTANT

Mar ‘17 - Mar ‘18
ASOS

Visually merchandising and optimising category, search and edit pages, using logical ranking rules across all channels/devices and international websites In-depth weekly analysis of site performance and customer behaviour in order to maximise trade KPIs and create a seamless shopping experience Attending trade meetings and sharing insights on site performance Research into consumer trends and shopping habits in the relevant markets Product selection for various edits Categorisation and attribution of products Working on the online strategy to identify opportunities for the financial year and contributing to retrospective post-event reporting and presentations Providing ideas for bespoke content and planning the event calendar

E-COMMERCE AND ONLINE SALES ASSISTANT
Sep ‘16 - Mar ‘17
Missoma

Monitoring site standards and updating website information through a CMS Uploading product images, visually merchandising pages, optimising product sales and cross-selling opportunities Content management for different touch points across the website

EDITORIAL INTERN
Mar ‘16
Rainbowwave

EDITORIAL INTERN
Feb ‘16
SheerLuxe

FASHION PR INTERN
Oct ‘15
Harper's Bazaar

FASHION INTERN
Jul ‘15 - Sep ‘15
Glamour

Feb ‘15
Karla Otto

ALLOCATOR (PART OF UNIVERSITY PLACEMENT YEAR)
Jan ‘13 - Dec ‘13
Debenhams

Maximising sales and optimising stock levels by efficiently allocating stock to stores Analysing daily and weekly reports and taking appropriate actions Working closely with merchandisers, buyers, stores and warehouses Supporting the merchandiser in forecasting, range planning and budgeting

Languages
English - Fluent
Bulgarian - Native
Russian - Basic
Location Preference
To be discussed
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Education & Training
Central Saint Martins, University of The Arts London
‘15 - ‘15
Course
Fashion Journalism
University of Westminster
‘11 - ‘15
Undergraduate Degree
BA (honours), Fashion Merchandise Management
London, UK