I have 23 years of design experience.
13 years at creative and marketing agencies, 10 years in-house.

I have established visual design, digital, and user experience capabilities, and have helped to build and run studios.

— Was Senior UX Designer at BORN Group.
— Was Lead Product Designer for iSalon's suite of retail software, cloud SAAS platforms, and customer apps.
— Voted as the inaugural 'Most Valued Player' in 2015, I attended the President's Club in Jamaica.
— Consultant UX/UI/CX designer within Jonas Software's UK group.


B2B / B2C EXPERIENCE
Award-winning work for an enviable list of clients: startups, household brand names, manufacturers, global corporations, and world-famous entertainers.

Sectors include Software, Financial, Fintech, Insurance, Music, Entertainment, Games, Education, FMCGs, Retail, Advertising, Beauty, Hospitality, Technology, Manufacturers, Petrochemicals, Government, Charities & Travel.

RECENT WORK
— Client apps
— E-commerce flows
— Till EPOS and bookings
— Enterprise/SaaS
— Complex business/data software
— Mobile, web, Windows, iOS, Android

ACHIEVEMENTS
— Industry awards & recognition for clients
— Long-term, retained clients
— MVP award

RESULTS
— B2B - Increase in product sales and adoption
— B2C - Increase in clicks, sign-ups, sales & bookings

EXPERTISE
— Visual design
— Customer focussed design
— Design across digital and physical interface
— Digital transformation
— Legacy/new software
— Task flow design

DAY-TO-DAY
— Team/department lead
— Account management
— Portfolio reviews
— Intern/work experience staff

PRODUCT
— Product roadmap
— Strategy
— Jira
— Agile Scrum, Kanban
— Lean UX
— Specification and feature set
— End-to-end product lifecycle

RESEARCH
— User-centred approaches
— User research, interviews, observation
— Data insight to inform/improve projects
— Host collaborative design/ideation sessions
— Design Sprint approach to shape the product
— Map user/service flows
— Usability testing

VISUAL
— Art direction
— Brand, identity
— Concepts and visualisation
— Design systems
— Information, content layout
— Art, illustration
— Icon, typeface
— Animation
— Video

DESIGN
— Hands-on ideation, sketches
— Paper, physical, digital, interactive prototypes
— Wireframes > high-fidelity visuals
— Mobile-first, responsive design
— HTML, CSS
— Design/Dev workflows

MARKETING
— Digital advertising
— Social networks
— Landing pages
— Brochures/ads
— Print

HMI
— Touchscreen, multi-device design
— Video/audio streaming
— Soft/hard physical input
— Human factors, ergonomics
— Voice interface