I have 23 years of design experience.
13 years at creative and marketing agencies, 10 years in-house.
I have established visual design, digital, and user experience capabilities, and have helped to build and run studios.
— Was Senior UX Designer at BORN Group.
— Was Lead Product Designer for iSalon's suite of retail software, cloud SAAS platforms, and customer apps.
— Voted as the inaugural 'Most Valued Player' in 2015, I attended the President's Club in Jamaica.
— Consultant UX/UI/CX designer within Jonas Software's UK group.
B2B / B2C EXPERIENCE
Award-winning work for an enviable list of clients: startups, household brand names, manufacturers, global corporations, and world-famous entertainers.
Sectors include Software, Financial, Fintech, Insurance, Music, Entertainment, Games, Education, FMCGs, Retail, Advertising, Beauty, Hospitality, Technology, Manufacturers, Petrochemicals, Government, Charities & Travel.
— Client apps
— E-commerce flows
— Till EPOS and bookings
— Complex business/data software
— Mobile, web, Windows, iOS, Android
— Industry awards & recognition for clients
— Long-term, retained clients
— MVP award
— B2B - Increase in product sales and adoption
— B2C - Increase in clicks, sign-ups, sales & bookings
— Visual design
— Customer focussed design
— Design across digital and physical interface
— Digital transformation
— Legacy/new software
— Task flow design
— Team/department lead
— Account management
— Portfolio reviews
— Intern/work experience staff
— Product roadmap
— Agile Scrum, Kanban
— Lean UX
— Specification and feature set
— End-to-end product lifecycle
— User-centred approaches
— User research, interviews, observation
— Data insight to inform/improve projects
— Host collaborative design/ideation sessions
— Design Sprint approach to shape the product
— Map user/service flows
— Usability testing
— Art direction
— Brand, identity
— Concepts and visualisation
— Design systems
— Information, content layout
— Art, illustration
— Icon, typeface
— Hands-on ideation, sketches
— Paper, physical, digital, interactive prototypes
— Wireframes > high-fidelity visuals
— Mobile-first, responsive design
— HTML, CSS
— Design/Dev workflows
— Digital advertising
— Social networks
— Landing pages
— Touchscreen, multi-device design
— Video/audio streaming
— Soft/hard physical input
— Human factors, ergonomics
— Voice interface
Open to relocation
Open to Full time or Part time work
Senior User Experience Designer
Feb 2022 - May 2023
I worked on a range of different projects, covering research, service and design and research for international Design Transformation projects.
This entailed working in cross-functional and internati...
UX / UI Designer
Salon Software Solutions Ltd
Apr 2014 - Jan 2022
I am the lead designer, responsible for UX / UI / Service and Visual Design iSalon suite of retail and software products.
In 2015, after bringing innovation to the company's software range I was vote...
Aug 2012 - Apr 2014
Integrity had several software divisions based in the UK.
With an established client-base these operated in different verticals since the 1990s.
I was hired to be the company's first designer, in wha...
Senior Web Designer
The Unit (GB) Ltd.
Jun 2006 - Aug 2012
Not long after The Unit was started, I was asked to join as the first employee.
I was integral to establishing it as a leading digital and user-centered design studio.
I enjoyed helping to run the s...
Senior Web Designer
Jan 2001 - Jun 2006
Blaze Design was a successful design and print studio.
I was hired to bring digital creativity to the new digital design department.
Blaze worked closely with SMP marketing agency, a multi-award win...
User Experience Design (UED)
User Interface Design
University for the Creative Arts
1994 to 1998
Kent Institute Of Art and Design
1994 to 1998