I have 23 years of design experience.
13 years at creative and marketing agencies, 10 years in-house.
I have established visual design, digital, and user experience capabilities, and have helped to build and run studios.
— Was Senior UX Designer at BORN Group.
— Was Lead Product Designer for iSalon's suite of retail software, cloud SAAS platforms, and customer apps.
— Voted as the inaugural 'Most Valued Player' in 2015, I attended the President's Club in Jamaica.
— Consultant UX/UI/CX designer within Jonas Software's UK group.
B2B / B2C EXPERIENCE
Award-winning work for an enviable list of clients: startups, household brand names, manufacturers, global corporations, and world-famous entertainers.
Sectors include Software, Financial, Fintech, Insurance, Music, Entertainment, Games, Education, FMCGs, Retail, Advertising, Beauty, Hospitality, Technology, Manufacturers, Petrochemicals, Government, Charities & Travel.
RECENT WORK
— Client apps
— E-commerce flows
— Till EPOS and bookings
— Enterprise/SaaS
— Complex business/data software
— Mobile, web, Windows, iOS, Android
ACHIEVEMENTS
— Industry awards & recognition for clients
— Long-term, retained clients
— MVP award
RESULTS
— B2B - Increase in product sales and adoption
— B2C - Increase in clicks, sign-ups, sales & bookings
EXPERTISE
— Visual design
— Customer focussed design
— Design across digital and physical interface
— Digital transformation
— Legacy/new software
— Task flow design
DAY-TO-DAY
— Team/department lead
— Account management
— Portfolio reviews
— Intern/work experience staff
PRODUCT
— Product roadmap
— Strategy
— Jira
— Agile Scrum, Kanban
— Lean UX
— Specification and feature set
— End-to-end product lifecycle
RESEARCH
— User-centred approaches
— User research, interviews, observation
— Data insight to inform/improve projects
— Host collaborative design/ideation sessions
— Design Sprint approach to shape the product
— Map user/service flows
— Usability testing
VISUAL
— Art direction
— Brand, identity
— Concepts and visualisation
— Design systems
— Information, content layout
— Art, illustration
— Icon, typeface
— Animation
— Video
DESIGN
— Hands-on ideation, sketches
— Paper, physical, digital, interactive prototypes
— Wireframes > high-fidelity visuals
— Mobile-first, responsive design
— HTML, CSS
— Design/Dev workflows
MARKETING
— Digital advertising
— Social networks
— Landing pages
— Brochures/ads
— Print
HMI
— Touchscreen, multi-device design
— Video/audio streaming
— Soft/hard physical input
— Human factors, ergonomics
— Voice interface
Open to relocation
Open to Full time or Part time work
Senior User Experience Designer
BORN Group
Feb 2022 - May 2023
I worked on a range of different projects, covering research, service and design and research for international Design Transformation projects.
This entailed working in cross-functional and internati...
UX / UI Designer
Salon Software Solutions Ltd
Apr 2014 - Jan 2022
I am the lead designer, responsible for UX / UI / Service and Visual Design iSalon suite of retail and software products.
In 2015, after bringing innovation to the company's software range I was vote...
Application Designer
Integrity Software
Aug 2012 - Apr 2014
Integrity had several software divisions based in the UK.
With an established client-base these operated in different verticals since the 1990s.
I was hired to be the company's first designer, in wha...
Senior Web Designer
The Unit (GB) Ltd.
Jun 2006 - Aug 2012
Not long after The Unit was started, I was asked to join as the first employee.
I was integral to establishing it as a leading digital and user-centered design studio.
I enjoyed helping to run the s...
Senior Web Designer
BLAZE Design
Jan 2001 - Jun 2006
Blaze Design was a successful design and print studio.
I was hired to bring digital creativity to the new digital design department.
Blaze worked closely with SMP marketing agency, a multi-award win...
User Flows
(Advanced)
User Experience Design (UED)
(Advanced)
User Interface Design
(Advanced)
User Research
(Intermediate)
Website Consultation
(Advanced)
Brand Communication
(Intermediate)
Animation Direction
(Advanced)
Advertising Strategy
(Intermediate)
Not specified.
University for the Creative Arts
Visual Communication
1994 to 1998
Kent Institute Of Art and Design
Visual Communication
1994 to 1998
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