Sarah Banadaki
With nearly a decade in luxury retail and prestige beauty, I specialise in skincare and fragrance sales, delivering expert product advice and building loyal client relationships. I thrive in fast-paced environments, adapt quickly to new brands, and excel at sales, merchandising, and providing outstanding customer service.
Developing a saffron based prestige skincare line end to end, working with cosmetic formulators through formulation, UK cosmetic safety and labelling requirements, pricing and positioning. Study the prestige beauty market closely, including how brands inside Liberty, Selfridges and Harrods differentiate at counter level, which product sits at which price point and why customers move between them.
Company director responsible for pricing, supplier contracts, invoicing, budgets and commercial reporting, using Excel daily to manage margin and resources across jobs.
Delivered consultative luxury retail sales on the shop floor, building repeat client relationships and meeting individual and store sales targets in a prestige environment. Maintained display and merchandising standards, handled till and card transactions, stock replenishment and promotional changeovers, and resolved customer issues and returns on the spot.