I have always been passionate about fashion, and always on the lookout for the latest trends. My ambition is to work in this field as close as possible to the product. I have experience in purchasing and sales, which has allowed me to develop my analytical sense, my strong product sensitivity, a talent for negotiation, a very good sense of interpersonal relations, but also a
Management of a portfolio of 10 clients (net sales 2021: 70M€): Fnac Darty, Boulanger, Amazon, Cdiscount... •Weekly, monthly and annual tracking and reporting of sales, sell through and inventory •Management of communication and promotional plans and pricing strategies for key accounts (coop, target price, selling price, margin management...) •Customer relationship follow-up: quarterly update, daily follow-up, CPFR and events •Analysis and synthesis of the market through GFK, of consumers through Dealabs and customer reviews, of statistics from our partners and of the different marketing supports (search, emailing, social networks...) •Annual negotiation for framework contracts (PAF) •Elaboration of monthly and annual business plans and action plans (promotions, highlighting, stocking) •Competitive intelligence to develop the commercial strategy to follow
•Analysis of brand performance and sales recommendations •Purchase forecasting in relation with the marketing/merchandising team •Participation in the management of the section managers •Inventory and stock matching