During 3 enriching years as a strategy, marketing & communications consultant, I have developed extensive expertise in the luxury sector and its challenges through numerous missions and business proposals for fashion, watchmaking, jewelry, hospitality and beauty Houses. I notably have refined an approach to insights that combines forward-looking/foresight analysis, economic and socio-cultural trends and concrete business impacts. Passionate about the luxury sector, understanding its clients and its transformative dynamics, I am currently looking for opportunities where I can put my expertise to work for ambitious players in this industry. Examples of missions I could work on: - Analysing and monitoring sectoral and socio-cultural trends - Writing comprehensive foresight reports - Advising on brand strategy and positioning - Developing strategic & business recommendations based on the analysis of insights & customer data - Carrying out qualitative and quantitative marketing research (building questionnaires, analysing data, synthesising insights) - Designing and leading strategy and innovation workshops for management teams The skills I would bring you: - In-depth expertise of the luxury sector and its current challenges (Image management and increasing of perceived value, customer experience, digitalisation & web3, sustainable development, international development) - Strong analytical skills and a methodical approach to project management - A knowledge of research methodologies - The ability to summarise complex data (studies & data, trends, weak signals) - Excellent writing and presentation skills in French and English - An extended intellectual curiosity that drives me to continuously explore emerging consumer behaviors, cultural shifts, and market transformations - Aesthetic sens, appeal for all forms of arts #Luxury #Luxe #Consulting #StrategyConsultant #Insights #ConsumerInsights #MarketInsights #MarketResearch #Prospective #Foresight #ConsumerTrends #LuxuryBranding #Image #FashionMarketing #BeautyIndustry #Watchmaking #Jewelry #LuxuryHospitality
Leading strategic marketing and commercial development for an art studio. My accompaniment specializes in developing commercial strategies to position immersive and abstract artistic installations (frescos, luxury pool designs, light sculptures) as experiential touchpoints enhancing guest journeys in high-end hotels and properties. Creating marketing materials and building a strategy to outreach to luxury hotels. This experience reinforces my understanding of how sensorial art/elements profoundly impact customer experience in luxury environments.
Strategy, Customer Experience & Branding consultancy missions (15+), management of commercial proposals (30+), writing of strategic notes (10+). With a particular focus on luxury goods and elevated customer experiences. / Strategic Marketing & Customer Experience: Brand positioning & value proposition, omnichannel experience design and deployment, customer knowledge, brand architecture/platform/Identity Examples : - A major french fashion house - For 2 shows: Designed distinctive & authentic brand experiences connecting the maison with local cultural ecosystems. Consultancy on strategic planning, client touchpoint mapping, and event executions to create memorable journeys. Conducting post-event analysis of KPIs to measure client engagement and optimize future experiences. - An airport operator - Drawing on qualitative & quantitative consumer studies, I repositioned the brand to support new strategic ambitions including an analysis on customer experience implications. Then, in collaboration with Havas, I helped revamp the brand system (naming, visual identity, brand architecture). / New business development : - For Havas' Top management, I analyzed the Watchmaking market & defining potential new offers/missions (notably on customer experience) for the Havas Group - Calls for tenders & comprehensive building of ad hoc sales proposals autonomously (strategic analysis, methodology, planning & budget. Examples : a) Vacheron Constantin: In partnership with CSA, I deepened the knowledge of customer behaviors and preferences across US & China markets b) Boucheron: Foresight analysis of jewelry trends (Customer experience, client diversification, omnichannel engagement, AI applications) c) Groupe Barrière (hospitality & gaming): Brand positioning & architecture, implications and ideas regarding customer experience / Applied foresight: Anticipating tomorrow's consumer trends & weak signals, drawing the potential impacts for the client/client’s industry (in terms of business model, of customer experience, of value proposition, of range of products & services, of internal culture…) & actions to initiate change today Examples: - FDJ - I anticipated future consumer behaviors and global trends in France between 2030 and 2035, and defined potential impacts on retail distribution touchpoints and customer engagement model - A banking leader - Drawing on prospective analysis of evolving client needs (both B2C & B2B), I participated in defining the new strategic plan's pillars and new business models for retail banking.
Wrote creative briefs (Caisse des Dépôts, Française des jeux). Realized structured benchmarks (Orange Business Services, RATP Group) and strategic competitive analysis (Decathlon's global positioning). Co-designed brand strategies.
Daily published corporate internal articles for all the employees of the group. Managed editorial and digital projects. Designed & produced communication documents (videos, presentations, newsletters…).
Monitored and selected advertising calls for tenders, especially when a corporate expertise is required. Designed and created the application files required. Designed communication strategies for brands. Active participation in creative and client briefs. Created communication tools and documents. Prospects: L'Oréal RSE, JO 2024, La mutuelle Générale, La RATP, Hager
Managed a 15 advertising illustrators portfolio. Managed the relationship between advertising agencies and Surcouf's illustrators. Monitored the production and post-production of institutionnal films.