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Jess Doherty

Freelance Fashion & Beauty Copywriter
Portfolio website
About

I'm a freelance senior copywriter in London writing considered, narrative-led copy. My specialist areas are luxury fashion, beauty and interiors. I have over 10 years of experience writing brand and marketing copy for globally renowned brands and creative agencies including: Hermès, NET-A-PORTER, MATCHES, Belmond (LVMH), La Prairie, BIRKENSTOCK 1774, One&Only Resorts, Cult LDN + NYC, and Asprey London.

Previous Brands
BIRKENSTOCK
Boots UK
Département Féminin
doors.nyc
Hardy Amies London
MATCHESFASHION
Paris Modes - Relaxnews
Hermès
NET-A-PORTER
La Prairie
Belmond
One&Only Resorts
Asprey
Atelier Février
Work Experience
Freelance Beauty Copywriter
Jul ‘24 - Dec ‘24
La Prairie

• Cross-channel brand and marketing copy for high-end skincare label, La Prairie • Website content, product descriptions, social media captions, emails, brochures, press releases, and more • Turned complex science into digestible language, spotlighting product benefits, sensorial formulas and rare ingredients

Freelance Luxury Copywriter
May ‘24 - Now
Hermès

• Creative, interiors-focused press releases for Hermès's store openings and refurbishments • Bringing singular design narratives to life through storytelling, inspiration and craftsmanship • Choosing a selection of the store’s curated artwork to reference, including artist collaborations and creative window displays

Freelance Luxury Copywriter
Feb ‘24 - Aug ‘24
Asprey

• Product and email copywriter for a luxury British heritage brand specialising in homeware, fine jewellery and leather goods • Spotlighted artisanal craftsmanship methods and various materials used • Developed lifestyle-focused narratives that aligned with Asprey’s aspirational yet witty tone

Freelance Fashion Copywriter
Nov ‘23 - Feb ‘24
NET-A-PORTER

• Editorial product descriptions for luxury fashion, fine jewellery, sportswear, and homeware brands • Referenced lifestyle, trends and runway shows, used storytelling, identified unique selling points • Demonstrated fabric, craftsmanship and technical fashion knowledge

Freelance Interiors Copywriter
Sep ‘23 - Oct ‘23
Atelier Février

• Freelance product copywriter for a luxury homeware brand that crafts artistic rugs • Product descriptions in Atelier Février’s refined, minimalist tone that spark inspiration

Freelance Copywriter
Aug ‘22 - Aug ‘23
BIRKENSTOCK

• Freelance brand copywriter for BIRKENSTOCK's luxury line, 1774 • Wrote ‘about’ text with an authentic storytelling narrative • Website content and marketing emails for sell-out drops, including the Fear of God collaboration • Case study copy to support the ‘Ugly for a Reason’ campaign as seen in The New York Times • Storied display captions for BIRKENSTOCK's exhibition in New York, featuring collaborations with Dior, Jil Sander, Rick Owens and more • Seasonal press releases

Freelance Beauty Copywriter - 17 cosmetics
Aug ‘21 - Now
Boots UK

I'm a freelance beauty copywriter for Boots' 17 cosmetics line. I've played a key role in shaping the brand's content since the early stages of the relaunch. • Ensuring the copy's tone of voice is playful, inclusive, and targets a Gen Z audience • Writing SEO-friendly website content • Creative copy for all touchpoints, including retail display stands across nationwide Boots stores • Writing social media captions and seasonal campaign and marketing taglines

Fashion Copywriter
Jun ‘18 - Dec ‘22
MATCHESFASHION

• Product descriptions, designer bios and store copy for womenswear, menswear, sportswear, homeware, and fine jewellery brands • Print copy for the Mayfair flagship store and Frieze Art Fair pop-up in LA • Used inclusive, culturally sensitive language tailored to an international audience • Implemented product copy styling tips • Shared knowledge through emails and presentations. Produced a monthly fashion newsletter • Made visual mood boards, demonstrating creative eye and flair for layout and image selection

Copywriter & Content Executive
Jan ‘17 - Jun ‘18
Hardy Amies

• Promoted from Digital Marketing & Ecommerce Executive to Content Executive after over one year • Created brand copy across website, store, blog, press, social media, and email • Pitched campaign story ideas and created a monthly visual Instagram plan on InDesign with curated imagery • Managed social media accounts across all platforms including Instagram (28k followers), Facebook (8k+ likes), Twitter, YouTube, and Pinterest • Planned social media posts according to events, promotions, seasons and trends, engaging with followers, and resharing influencer and tagged content • Planned and organised creative still life photoshoots for key season products

Copywriter (contractor)
Jan ‘14 - Jun ‘14
Département Féminin

• Wrote editor's notes, brand landing pages and product copy for Old Céline, Balenciaga, Saint Laurent and more • Created short, snappy and informative product descriptions • Ensured the brand identity remained consistent throughout the site and across social media • Uploaded new web products and images via Excel CSV files, liaising with the studio team

Freelance Fashion Writer & Interview Translator
Jan ‘13 - Mar ‘13
Paris Modes

• Freelance editorial writer for a digital fashion media agency during Paris and Milan Fashion Week 2013 • English and French text to accompany online runway videos for fashion houses including Dior Homme, Versace and Lanvin • Translated and transcribed interviews, provided voice-overs for Karl Lagerfeld and Kris Van Assche

Languages
French - Work Proficiency
Spanish - Basic
English - Native
Education & Training
Loughborough University
‘08 - ‘11
BA (Hons), Printed Textile Design
The International School of Toulouse
‘04 - ‘06
IGCSE
London, UK