Jess Doherty



Jess Doherty

Freelance Fashion Copywriter

Current Location

London, UK

Jess is available for work

I'm a freelance fashion copywriter and beauty content writer based in London. Creative and commercially minded, I have over 10 years of experience working on a broad range of writing projects.

I've written for well-known luxury brands and beyond including: MATCHESFASHION, BIRKENSTOCK 1774, Boots' 17 cosmetics, Andrew Fitzsimons, Hardy Amies Savile Row, and DOORS NYC.

Career highlights include:

- Writing storied captions for a large-scale designer shoe exhibition in New York
- Naming a global best-selling dry shampoo
- Seeing my copy at a makeup stand in the UK's leading beauty retailer across all the nationwide stores

I specialise in: brand storytelling, online content, product copy, email copy, landing page copy, web campaign copy, SEO copy, social media copy, blog posts, product naming, packaging copy, and POS (point of sale) copy.

  • Brands Jess has worked with
    • Boots UK
    • Hardy Amies London
    • Various
    • Département Féminin
    • Paris Modes - Relaxnews
  • Jess' past titles
    • Freelance Senior Copywriter
    • Freelance Copywriter
    • Freelance Copywriter
    • Freelance Copywriter
    • Copywriter
    • Copywriter
    • Freelance Copywriter
    • Copywriter
    • Freelance Journalist
    • Freelance Translator
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments

Freelance Fashion Copywriter

Self employed

Jan 2023 - Present

I'm a freelance fashion copywriter and beauty writer at with over 10 years' experience crafting all sorts of content for well-known international luxury brands. Drop me a message i...

Freelance Copywriter


Aug 2022 - Present

On an ongoing basis, I'm a freelance digital and print copywriter for BIRKENSTOCK's luxury line, 1774.
• Re-wrote the 'About Me' page with an engaging storytelling narrative
• Crafted email newslett...

Freelance Beauty Copywriter (17 cosmetics & Andrew Fitzsimons haircare)

Boots UK

Aug 2021 - Present

I'm a freelance beauty copywriter for Boots' very own 17 cosmetics, which underwent a makeover as a clean beauty brand. Since the pre-launch, I've played a key role in shaping the brand's content.

• ...

Freelance Fashion Copywriter

Jul 2022 - Nov 2022

A freelance digital copywriter for a New York-based online luxury fashion startup which champions emerging and independent designers.
• Writing themed SEO blogs and curating product selection and loo...

Fashion Copywriter


Jun 2018 - Dec 2022

Four over four years, I was a full-time online fashion copywriter for one of the world's leading luxury shopping websites.
• Wrote online product copy, designer bios, and store copy for womenswear, me...

  • Copywriting


  • Digital Copywriting


  • Online Copy


  • Marketing Copy


  • Writing For The Web


  • Online Content


  • Web Content Writing


  • Web Content Creation



Work Proficiency





Loughborough University

BA (Hons), Printed Textile Design

2008 to 2011

The International School of Toulouse


2004 to 2006

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