I'm a freelance fashion copywriter and beauty content writer based in London. Creative and commercially minded, I have over 10 years of experience working on a broad range of writing projects.
I've written for well-known luxury brands and beyond including: MATCHESFASHION, BIRKENSTOCK 1774, Boots' 17 cosmetics, Andrew Fitzsimons, Hardy Amies Savile Row, and DOORS NYC.
Career highlights include:
- Writing storied captions for a large-scale designer shoe exhibition in New York
- Naming a global best-selling dry shampoo
- Seeing my copy at a makeup stand in the UK's leading beauty retailer across all the nationwide stores
I specialise in: brand storytelling, online content, product copy, email copy, landing page copy, web campaign copy, SEO copy, social media copy, blog posts, product naming, packaging copy, and POS (point of sale) copy.
To be discussed
Open to Full time or Part time work
Freelance Fashion Copywriter
Self employed
Jan 2023 - Present
I'm a freelance fashion copywriter and beauty writer at www.jessdoherty.com with over 10 years' experience crafting all sorts of content for well-known international luxury brands. Drop me a message i...
Freelance Copywriter
BIRKENSTOCK
Aug 2022 - Present
On an ongoing basis, I'm a freelance digital and print copywriter for BIRKENSTOCK's luxury line, 1774.
• Re-wrote the 'About Me' page with an engaging storytelling narrative
• Crafted email newslett...
Freelance Beauty Copywriter (17 cosmetics & Andrew Fitzsimons haircare)
Boots UK
Aug 2021 - Present
I'm a freelance beauty copywriter for Boots' very own 17 cosmetics, which underwent a makeover as a clean beauty brand. Since the pre-launch, I've played a key role in shaping the brand's content.
• ...
Freelance Fashion Copywriter
doors.nyc
Jul 2022 - Nov 2022
A freelance digital copywriter for a New York-based online luxury fashion startup which champions emerging and independent designers.
• Writing themed SEO blogs and curating product selection and loo...
Fashion Copywriter
MATCHESFASHION
Jun 2018 - Dec 2022
Four over four years, I was a full-time online fashion copywriter for one of the world's leading luxury shopping websites.
• Wrote online product copy, designer bios, and store copy for womenswear, me...
Copywriting
(Advanced)
Digital Copywriting
(Advanced)
Online Copy
(Advanced)
Marketing Copy
(Advanced)
Writing For The Web
(Advanced)
Online Content
(Advanced)
Web Content Writing
(Advanced)
Web Content Creation
(Advanced)
French
Work Proficiency
Spanish
Basic
English
Native
Loughborough University
BA (Hons), Printed Textile Design
2008 to 2011
The International School of Toulouse
IGCSE
2004 to 2006
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