Yasin Mutvalli-Patel

• Spearheaded 18 luxury stores across Malaysia, with full P&L, commercial & operational accountability & aligned global brand strategies with market specific growth plans • Surpassed annual budget targets by 8%, increased LFL sales by 15%, improved gross margins by 5% & enhanced cross-functional processes across marketing, merchandising, IT, HR & finance to deliver business KPIs & EBITDA objectives

• Managed luxury boutiques across the island, delivering record breaking annual sales of €200 million through innovative commercial & marketing strategies, geo-targeted CRM and client activation initiatives & optimising merchandise planning practices • Implemented SOPs across the business to cover all aspects of retail operations, inventory management, staff development & served as lead on all brand expansion projects to oversee store design, planning & construction

• Accountable for the P&L, set-up, execution, launch & management of 12 mono/multi-brand stores in the UK, France, China & Korea • Delivered business plan objectives by over 20%, improved bottom line profitability by 25% and improved sell throughs to over 90% by implementing an omni-channel vision & expanding market reach across all offline, online & digital touchpoints

• Led largest luxury outlet shopping malls in the Czech Republic, Switzerland & Poland to their highest even annual revenues, EBITDA, traffic & occupancy • Worked with brand partners to execute consistently exceptional ROI marketing, tourism & sustainability events & established strategic platforms for cross-market collaboration to augment operational efficiency & maximise sales performance

• Managed 30 boutiques of the world’s most acclaimed brands, including Armani, Gucci, Prada, Dolce & Gabbana, Zegna, Balenciaga, Bottega Veneta & Saint Laurent • Achieved record sales of over 500 million SAR, delivered gross margins of over 65% & sell throughs of 85% by creating a consistent culture of excellence across all areas of the business, establishing a personal shopping division & leading a complete retail transformation

• Responsible for overseeing all aspects of £300million/year operations, including P&L, marketing, CRM, inventory, VM, buying, logistics, operations & HR • Surpassed annual sales target by 20%, achieved a LFL growth over 10%, increased conversion rate to 45% & reduced shrinkage to less than 0.1% by introducing new data driven processes related to clienteling, buying, inventory control, training & employee development

• Directed 10 stores across the Middle East, generated record sales & increased yearly sales target by at least 10% in all 3 years • No. 1 Country Manager at Louis Vuitton in terms of target achievement from 2009-2012 & won award for highest growth in sales across the entire global network (2010-2011)

• Reported to the Retail Operations Director with responsibility for P&L management for 6 stores & 60 employees across California • Propelled all boutiques to meet annual revenue targets & achieved a LFL growth of 15% by establishing retail excellence programmes that elevated client engagement, visual merchandising standards and staff performance

• Maximizing every sales opportunity by promoting the highest standards of customer care and recognizing potential development and training opportunities • Analyzing sales figures and forecasting future sales volumes to maximize profits • Dealing with staffing issues: interviewing potential staff; conducting appraisals and performance reviews; and providing or organizing training and development