Herizo Robin is a Madagascan social entrepreneur, designer and changemaker. After having lived several years in Paris and Montreal Canada he is now relocated and based in Lisbon Portugal. He founded ZOUZOUDAGO in 2017, an unconventional upcycling brand. « It's all about our ability to slow down through upcycling. » - Herizo. « In Madagascar we didn't wait for the concept of upcycling to apply it. We have always done with the means of the edge, it's called resourcefulness. It's part of our DNA. » - Herizo. Using holistic approach, the brand exemplify the intersection between Fashion, Nature and Biodiversity, and most importantly, shift the narrative of what a responsible brand is in a personal and unique way. Beside he's projects for positive impact, he founded DAGO a group of volunteers, a collective of artists, designers and researchers who aim to help Madagascar's Nature and Biodiversity Conservation through intersectional practices and resilience by creativity. « Imagination should be used, not to escape reality but to create it. » - Colin Wilson. « It also involves going back to our essential needs, to define what are the right needs of each one, and therefore what are the essential things to meet our real needs… » - Herizo. « Change will only happen if we all collaborate while keeping Nature in mind. » - Herizo. Systems change is not easy, but ZOUZOUDAGO has proven that it can be creative, fun and joyful!