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Morgane Nyfeler

Freelance Content Manager & Copywriter | wordsbymorgane.com
About

Fashion and culture writer with work published on Wallpaper*, ELLE UK, British Vogue and Dazed Digital. I'm deeply passionate about sustainable fashion, from independent labels to ethical supply chains and innovative technologies. With significant experience in both editorial and commercial content writing, I have developed a broad understanding of copy techniques and styles as well as brand tone of voice. I am highly motivated and passionate to develop inspiring and compelling content and storytelling to help brands reach their audience and create a strong community response.

Previous Brands
Ninety Percent
Swarovski
Wallpaper*
Dazed Magazine
Vogue
ELLE Magazine
Sunday Times Style
Jsbg
AIDA Shoreditch
PR/TICULAR
Romande Magazine
Nicefuture Association
Philip Morris International
Caprices Festival
Work Experience
Social Media & Content Manager
Nov ‘20 - Now
Ninety Percent

Manage social media posts, newsletters, website copy and paid ads. Develop the communications strategy. Manage the content calendar and establish the brand's tone of voice. Work collaboratively with the marketing team to get maximum reach, exposure and conversion. Create visual and written content considering product, lifestyle and responsible fashion storytelling.

Freelance Writer
Apr ‘19 - Now
Self employed

Write content for brands and features for platforms such as Wallpaper*, Dazed Digital, British Vogue, ELLE UK, Eco-Age, The Fashion Fanatics. Research into trends, opinions and industry leaders. Produce quality editorial and commercial content with a particular focus on sustainable fashion in a deadline-driven environment. Pitch and develop creative ideas in line with the target audience and brand's values.

Editorial & Video Content Assistant
Nov ‘19 - Jul ‘20
Swarovski

Wrote and edited press releases, marketing material and print & digital communications. Wrote social media posts, newsletters and internal news digest. Managed the content of the 125th anniversary digital hub by delivering inspiring storytelling. Collaborated with various teams to generate ideas and present during creative meetings.

Fashion & Beauty Contributor
May ‘17 - Nov ‘19
Jsbg

Contributed to a monthly fashion and beauty column for the lifestyle blog. Built relationships with PR, researched and selected products in line with the target audience

Fashion Assistant
Sep ‘18 - Aug ‘19
Wallpaper*

Wrote features and shorter stories for the website and print following the Wallpaper* tone of voice Built articles on CMS Assisted stylists on main editorials (research, call-ins, on set, credits and returns) Assisted the fashion desk with day-to-day tasks and fashion week schedules

Fashion Features Intern
Apr ‘18 - Jun ‘18
Dazed Magazine

Transcribe and contribute to regular features Write news & stories for the online platform Assist the features desk

Fashion Intern
Mar ‘18 - Apr ‘18
Vogue

Features Intern
Feb ‘18 - Feb ‘18
ELLE Magazine

Fashion Intern
Jan ‘18 - Jan ‘18
Sunday Times Style

Assistant Stylist
Apr ‘17 - Jan ‘18
Self employed

Assist stylist on-set for print/online publications (Flaunt Magazine, Aishti Magazine, Notion Magazine, Phoenix) Manage call-ins and returns Manage press samples and liaise with PRs

Sales Assistant
Oct ‘16 - Jan ‘18
AIDA Shoreditch

Junior Key Account Manager
Sep ‘15 - Jul ‘16
PR/TICULAR

- Co-managed a selection of agency's key accounts (e.g. Royal Savoy Lausanne, La Prairie, TSERKOV, Ferrari, Maserati) - Write press releases and create compelling story angles - Monitor media coverage for clients - Co-organise seasonal press events, store openings, press trips, etc. - Creation of presentations, reports and proposals. - Train and explain the job to interns - Manage social media accounts & blog - Manage administrative tasks for the agency - Assit the agency's owner & managers

Lifestyle and Fashion Editor
Feb ‘15 - Jul ‘15
Romande Magazine

Chargée de projets
Sep ‘14 - Nov ‘14
Nicefuture Association

Summer Student
Jun ‘13 - Jul ‘13
Philip Morris International

Responsable d'accueil service presse
Apr ‘12 - Apr ‘12
Caprices Festival

Languages
French
German
Italian
English
Location Preference
Open to relocation
Work Pattern
Part-time
Employment Preference
Freelance Assignments
London, UK