Fashion and culture writer with work published on Wallpaper*, ELLE UK, British Vogue and Dazed Digital. I'm deeply passionate about sustainable fashion, from independent labels to ethical supply chains and innovative technologies. With significant experience in both editorial and commercial content writing, I have developed a broad understanding of copy techniques and styles as well as brand tone of voice. I am highly motivated and passionate to develop inspiring and compelling content and storytelling to help brands reach their audience and create a strong community response.
Manage social media posts, newsletters, website copy and paid ads. Develop the communications strategy. Manage the content calendar and establish the brand's tone of voice. Work collaboratively with the marketing team to get maximum reach, exposure and conversion. Create visual and written content considering product, lifestyle and responsible fashion storytelling.
Wrote and edited press releases, marketing material and print & digital communications. Wrote social media posts, newsletters and internal news digest. Managed the content of the 125th anniversary digital hub by delivering inspiring storytelling. Collaborated with various teams to generate ideas and present during creative meetings.
Write content for brands and features for platforms such as Wallpaper*, Dazed Digital, British Vogue, ELLE UK, Eco-Age, The Fashion Fanatics. Research into trends, opinions and industry leaders. Produce quality editorial and commercial content with a particular focus on sustainable fashion in a deadline-driven environment. Pitch and develop creative ideas in line with the target audience and brand's values.
Wrote features and shorter stories for the website and print following the Wallpaper* tone of voice Built articles on CMS Assisted stylists on main editorials (research, call-ins, on set, credits and returns) Assisted the fashion desk with day-to-day tasks and fashion week schedules
Transcribe and contribute to regular features Write news & stories for the online platform Assist the features desk
Contributed to a monthly fashion and beauty column for the lifestyle blog. Built relationships with PR, researched and selected products in line with the target audience
Assist stylist on-set for print/online publications (Flaunt Magazine, Aishti Magazine, Notion Magazine, Phoenix) Manage call-ins and returns Manage press samples and liaise with PRs
- Co-managed a selection of agency's key accounts (e.g. Royal Savoy Lausanne, La Prairie, TSERKOV, Ferrari, Maserati) - Write press releases and create compelling story angles - Monitor media coverage for clients - Co-organise seasonal press events, store openings, press trips, etc. - Creation of presentations, reports and proposals. - Train and explain the job to interns - Manage social media accounts & blog - Manage administrative tasks for the agency - Assit the agency's owner & managers