Passionate fashion researcher and brand director with six years of experience in commercial and brand management within the fashion and retail industries. Based in London, UK, my motivation and passion lie in contributing to a better future for fashion and our planet.
Skills: Strategic Planning | Problem-Solving | Analytical Thinking | Team Leadership | Sales & Negotiation | Market Research | Creativity Training & Development | Curiosity & Fast Learning | Resilience & Flexibility
As a designer with a strong emphasis on management, I creatively apply Design Thinking and The Business Model Canvas to develop and evaluate strategic products, services, projects, and experiences.
As a former researcher, I bring a unique psychological perspective to the analysis of consumer behaviour. Using mix-methods for identifying valuable insights to drive informed decision-making.
Let's connect and collaborate to shape a responsible and innovative future for fashion!
Open to relocation
Open to Full time or Part time work
Postgraduate Researcher
University of the Arts London
Sep 2022 - Present
-Conducted quantitative and qualitative studies on motives and barriers of sustainable fashion consumption from a psychological perspective
-Created secondary research reports on the attitude-behaviou...
Regional Commercial Manager
BoConcept
Nov 2019 - Jul 2020
Multi-national luxury interior design and furniture company
-Implemented effective commercial strategies, achieving 10% revenue growth in under 6 months
-Led and developed a commercial team of 14 asso...
Regional Brand Director - Stradivarius
Inditex
Jun 2018 - Nov 2019
Global Fashion Brand
-Devised and executed successful commercial strategies for 12 stores, achieving a 10% increase in revenues and surpassing 2019 targets by 7%
-Led the integration of visual merchan...
Flagship Store Manager - Stradivarius
Inditex
Mar 2015 - Jun 2018
Global Fashion Brand
-Developed and executed impactful commercial strategies, resulting in 25% sales increase in the first year
-Implemented personnel strategies, reducing employee turnover, and incre...
Fashion Styling Assistant
Adzg
Mar 2015 - Jun 2015
Fashion Styling Company Fashion
-Organized pre-production and production for fashion photography and editorials projects
-Styled various TV personalities and provided fashion advice for TV show produ...
Team Leadership
(Advanced)
Strategic Management
(Advanced)
Brand Management
(Advanced)
Visual Merchandising
(Intermediate)
Employee Training
(Intermediate)
Sustainability
(Beginner)
Retail
(Advanced)
KPI Implementation
(Advanced)
English
Fluent
Spanish
Native
Italian
Fluent
French
Basic
London College of Fashion
Master in Science Applied Psychology in Fashion | Awarded £5,000 Postgraduate Scholarship
Fashion Business
2022 to 2023
Pontificia Universidad Javeriana
Bachelor of Industrial Design | Management Emphasis | Honourable Mention Thesis
Design
2010 to 2022
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