Experienced Commercial & Brand Director, passionate about Fashion Psychology & Sustainability. Based in London, UK, with more than six years of experience in commercial and brand management within the fashion and retail industries. My motivation and passion lie in contributing to a better future for fashion and our planet. Skills: Strategic Planning | Problem-Solving | Analytical Thinking | Team Leadership | Sales & Negotiation | Market Research | Creativity Training & Development | Curiosity & Fast Learning | Resilience & Flexibility As a designer with a strong emphasis on management, I creatively apply Design Thinking and The Business Model Canvas to develop and evaluate strategic products, services, projects, and experiences. As a former researcher, I bring a unique psychological perspective to the analysis of consumer behaviour. Using mix-methods for identifying valuable insights to drive informed decision-making. Let's connect and collaborate to shape a responsible and innovative future for fashion!
-Conducted quantitative and qualitative studies on motives and barriers of sustainable fashion consumption from a psychological perspective -Created secondary research reports on the attitude-behaviour gap in sustainable fashion consumption using cognitive, developmental, and consumer behaviour approaches -Researched the impact of communication and advertising on sustainable consumption decision based on environmental involvement levels
Multi-national luxury interior design and furniture company -Implemented effective commercial strategies, achieving 10% revenue growth in under 6 months -Led and developed a commercial team of 14 associates, improving KPIs by 22% in 6 months -Managed key stakeholder relationships, including B2B clients and suppliers, fostering long-term partnerships and driving business growth. -Successfully managed sourcing, purchasing, and inventory control, surpassing target levels, while overseeing country P&L and reporting directly to corporate headquarters in Denmark.
Global Fashion Brand -Devised and executed successful commercial strategies for 12 stores, achieving a 10% increase in revenues and surpassing 2019 targets by 7% -Led the integration of visual merchandising and commercial departments, assuming leadership of the resulting business line, fostering team empowerment and career progression -Recruited and directed a team of 25+ store managers and 20+ visual merchandising employees -Successfully implemented an RFID system, optimizing inventory management and enabling e-commerce
Global Fashion Brand -Developed and executed impactful commercial strategies, resulting in 25% sales increase in the first year -Implemented personnel strategies, reducing employee turnover, and increasing productivity by 35% -Directed and trained a 35-associates sales team and headed regional training for new store managers -Managed communications with Spanish headquarters, ensuring inventory fulfilment, order cordination, and strategic purchasing. Exceeded retail campaign goals and inventory targets
Fashion Styling Company Fashion -Organized pre-production and production for fashion photography and editorials projects -Styled various TV personalities and provided fashion advice for TV show productions
Design and Production Company focused on BTL and Retail Spaces -Established business relationships with new clients, elaborated and negotiated commercial proposals -Executed pre-production and production of BTL events and lead assembly teams for the accomplishment of the projects
Executive Production Company providing Ad Agency and Artist Management services -Managed relationships between advertising agencies and national and international artists, ensuring the closure of new businesses with clients and agencies -Developed pre-production, production, and post-production for national and international projects