Experienced Commercial & Brand Director, passionate about Fashion Psychology & Sustainability. Based in London, UK, with more than six years of experience in commercial and brand management within the fashion and retail industries. My motivation and passion lie in contributing to a better future for fashion and our planet. Skills: Strategic Planning | Problem-Solving | Analytical Thinking | Team Leadership | Sales & Negotiation | Market Research | Creativity Training & Development | Curiosity & Fast Learning | Resilience & Flexibility As a designer with a strong emphasis on management, I creatively apply Design Thinking and The Business Model Canvas to develop and evaluate strategic products, services, projects, and experiences. As a former researcher, I bring a unique psychological perspective to the analysis of consumer behaviour. Using mix-methods for identifying valuable insights to drive informed decision-making. Let's connect and collaborate to shape a responsible and innovative future for fashion!
Conducting research on sustainable fashion consumption behaviour to develop strategies for increasing environmentally and ethically responsible consumption.