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Lihsia Jiang

VM Operations Manager @ De Beers Group | Creativity and Innovation
About

With over a decade of experience in visual merchandising and purchasing, I bring creativity, innovation, and financial oversight expertise to my role as VM Operations Manager at De Beers Group. Passionate about delivering value-driven solutions, I strive to align operational strategies with the organization's mission of responsible sourcing and excellence. My goal is to foster collaborative environments that empower diverse teams to achieve impactful outcomes. At De Beers Group, I have contributed to optimizing visual merchandising operations by leveraging innovative business planning and financial oversight. Collaborating across teams, I aim to enhance processes and support the organization’s commitment to sustainability and quality. My focus remains on delivering solutions that balance creativity with cost-effectiveness to meet strategic objectives.

Previous Brands
De Beers Group
Global Display Projects
SFD Inspired Retail Design
Benefit Cosmetics
New Look
Genesis Solutions Ltd
Work Experience
VM & SDP Operations Manager
Jun ‘24 - Jul ‘25
De Beers Group

Led strategic planning and operational delivery across Visual Merchandising, Store Design & Planning, managing multiple high-impact projects including the Paris Flagship, New Packaging Design, and Counter Display (PLV) initiatives. Ran RFP tenders to select vendors for these critical projects and collaborated closely with Legal and Procurement teams to negotiate contracts that balanced creativity with commercial value. Advanced Asana user & trainer. Tracked and managed complex budgets across VM ($1m), SDP ($1.2m) Paris Flagship ($8.7m), ensuring financial accuracy and alignment with broader business goals. My ability to source unique and specialized suppliers enabled the successful execution of projects previously considered unfeasible. I applied advanced data analysis to uncover cost-saving opportunities of over £100k; and used Excel to model global rollout scenarios, evaluating both cost and inventory implications. Supported accurate ordering and efficient resource allocation, I developed forecasting methodologies tailored to each project’s scope. My deep understanding of materials and production processes allowed me to propose innovative, brand-aligned solutions. I’m recognized as a creative and innovative solutions provider, often connecting insights across disciplines to solve complex challenges in unexpected ways. I also played a key role in identifying strategic risks and opportunities, contributing to long-term planning and operational resilience.

VM Operations Manager
Jul ‘22 - Jun ‘24
De Beers Group

Played a key role in developing and executing new store concepts for Forevermark and De Beers Jewellers, blending creative vision with operational expertise to enhance brand experience and customer engagement. Collaborating with the Head of SDP Achieved $100K in annual savings by optimizing global supply chains, implementing strategic sourcing, and negotiating supplier contracts. Reduced production lead times by 4 months and admin processes by 2 weeks through streamlined project management. Standardized quality control for in-store materials, ensuring brand consistency across global markets. Strategically managed DBJ inventory, cutting CAPEX by $300K through economies of scale and efficient stock planning. Mentored and developed the Visual Merchandising Coordinator, fostering team growth and performance. Mentored the Visual Merchandising Coordinator, driving team growth and performance. Led planning and execution of store openings, pop-ups, and events, delivering immersive retail environments in collaboration with internal and external partners on time and within budget.

VM Purchasing Manager
Jun ‘13 - Jun ‘22
De Beers Group

Created immersive in-store experiences for Forevermark, highlighting themes of legacy, sustainability, and craftsmanship. Built a global supply chain for in-store materials and launched “Curator,” a centralized, online, ordering platform that improved accuracy and efficiency. Led AR concept testing and developed an RFID Discovery Tray to enhance customer engagement through interactive storytelling. Managed cost-effective brand updates across five logo changes, maintaining consistency while minimizing impact. Designed and delivered seasonal displays, packaging, and sales tools, ensuring cohesive brand execution. Implemented quality control standards and supported digital signage rollouts in China and the US

Project Buyer
Jan ‘13 - Jun ‘13
Global Display Projects

GDP is a world class operation founded on global sourcing and regional project management. Through our global partner network, we have extensive manufacturing capabilities situated in key regions around the world. We have our own people based in those regions to ensure zero defects and optimal output. This is supported by GDP's in-house technical development capability ensuring proactive value added design engineering to further improve cost effectiveness and final application. All of this is backed up by seamless logistics management by way of multi-modal global freight, regional warehousing and storage, local distribution and on-site installation where required. Global Display Projects is uniquely placed to 'tick all of your boxes' when it comes to providing lowest cost, world-class reliability and optimum service levels.

Shopfitting Buyer
Feb ‘12 - Jan ‘13
SFD Inspired Retail Design

SFD has become a concept to completion (end to end) solution by having expertise in retail design, visual merchandising, mannequins and shop fit interiors. With a high level of creativity, technical expertise, innovation and an in depth knowledge and understanding of retail trends SFD are leading the field in experiential retail environments. We work with you to ensure your customers resonate with your brand by providing you with the solutions to take them on a retail journey that drives brand loyalty, recognition and keeps them coming back. Through creation, realisation and implementation SFD has the capability and expertise to provide a bespoke end to end service to realise your brand’s vision.

Account Manager - Boots Cheapside
Mar ‘10 - Aug ‘11
Benefit Cosmetics

Procurement Manager
Jan ‘09 - Oct ‘09
New Look

Project Manager
Jan ‘04 - Dec ‘08
Genesis Solutions Ltd

Genesis Solutions Ltd is an independent professional sourcing and manufacturer management agency focused exclusively on fixtures, furniture and components for the retail, hotel, hospitality and banking sectors, and also the sourcing of other non-consumable products. Based in Hong Kong with offices also in China, Singapore and India, Genesis provides access to manufacturers across Asia. We manage the design, sourcing and manufacturers providing an "end-to-end" range of services to reduce costs and maximize efficiency. Manufacturing in Asia has inherent difficulties and challenges and Genesis offers the opportunity to overcome these obstacles through a range of professional services which simplify the management of manufacturing and provide added confidence and certainty.

Languages
Chinese - Work Proficiency
Recommendations
Gloria Frampton
Direct manager - Head of Global Store Design & Planning, De Beers Group
Jun 2024 - Jul 2025

I would highly recommend Lihsia as a talented, dedicated and resourceful professional. Lihsia has worked on my team for the past nine years taking on various roles covering visual merchandising and store design operations. Lihsia has been instrumental in streamlining procurement processes, cost reduction and quality control improvements. She is a strong negotiator and is well connected in the visual merchandising supply chain. Lihsia is able to source anything no matter unusual the ask and her passion for sustainability has produced great results in carbon footprint reduction. Lihsia has is a great asset is creative brainstorming sessions and always has ideas to bring to the table. Self motivated and a quick learner, she is always keen to rise to a challenge. Her mentoring leadership style brings out the best in people whether that be direct reports, colleagues or suppliers. A collaborative cross-functional team player, Lihsia is one of the most positive people I’ve had the pleasure of working with and would be a valuable asset to any business.

Education & Training
University of Otago
‘01 - ‘03
Post Graduate Diploma
Massey University
‘95 - ‘00
Bachelor of Arts (BA)
London, UK