Results driven, commercial Marketing & PR Director, with 15+ years developing and delivering consumer-centric multi-channel marketing and brand strategy. Experienced in marketing planning, content, and communications, in both central and local marketing roles. Skilled at inspiring consumers through storytelling across multiple touch points, having worked for several multi-channel premium lifestyle consumer brands across retail, apparel, homewares, teleco, consumer electronics, destination BID marketing and in shopping centre asset management.

Strong Senior Leadership Team Peer - a record of working with Boards and C-Suite and building strong relationships with peers and external stakeholders.

Consumer-Centric Mindset - always curious about the consumer, I see my responsibility as the champion of the brand and consumer, working cross-functionally to elevate understanding of consumer and brand as part of an organisation's vision - to ultimately drive effective & efficient decision making with consumers at the centre.

Cross Functional Collaborator - I value building strong cross-functional relationships to ensure alignment and direction of travel, enjoy collaboration, consulting, challenging and engaging with talented peers in the leadership team and across the organisation.

Leader Of High Performing Teams - a high challenge, high support leadership style, I am people-focused and naturally curious, I get satisfaction from development and sponsorship of others and have a track record building and transforming teams.

Data Driven & Naturally Curious - working as a freelance consultant, it is important to quickly get into the detail to assess, review, make recommendations and implement improvements to process, systems and team dynamic. My decision making is driven in part by data, insight, experience, instinct and most importantly listening to the consumer.