Sarah Westwood

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Dweet
Available

Sarah Westwood

Results focused, brand storyteller; skilled in developing & delivering multi-channel marketing & brand strategies.

Current Location

London, UK

Sarah is available for work

Experienced, ambitious, and committed Marketing & PR Director. Skilled in developing and delivering multi-channel marketing and brand strategy, having worked for a number of highly successful consumer brands. Results driven whilst brand building and inspiring consumers through storytelling across multiple touch points.

Skilled in large, complex global organisations and matrix environments, small start-up, and challenger brands – using market research & analysis, brand development, strategy planning & delivery and agency expertise to optimise end to end consumer experience and engagement to drive brand awareness, revenue, and profit. Adept at bringing rigour to marketing teams through clear KPI setting, analytics and dashboards ensuring transparency of objectives, performance, or corrective action.

Recognised for leading engaged and motivated teams able to execute high quality marketing communications plans to deliver strategic goals on time and on budget. Highly engaged team player, with a record of working with Boards and C-Suite and building strong relationships with peers and external stakeholders.

  • Brands Sarah has worked with
    • Volcano Coffee Works
    • GANT
    • Blackline Creative
    • Truman'S Beer
    • Kingston First
    • Neptune Home
    • Soho House & Co
    • The White Company
    • Nokia
    • Borders Uk Ltd
    • Whiteleys
    • Sony Computer Entertainment Europe
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions
Experience

Board Observer

Volcano Coffee Works

Mar 2021 - Jun 2022

Marketing & PR Director

GANT

Jun 2017 - Sep 2022

Responsible for regional marketing communication and brand management across all channels. Local adaptation and implementation of global brand strategy to secure regional growth, increased brand aware...

Marketing Strategy Consultant : Freelance

Blackline Creative

Feb 2017 - Jun 2017

Blackline is an independent creative agency, which focuses on marketing and business strategy, brand identity and art direction, creative direction and campaign execution. I conducted research to iden...

Marketing Director : Freelance

Truman'S Beer

Sep 2016 - Feb 2017

Truman's Brewery is one of the oldest brewers in London; closed in 1989, re established in 2010. My role here was to audit, review and develop the capability of the marketing function to support a 5-y...

Interim Head of Marketing : Freelance

Kingston First

May 2015 - Sep 2016

The UK's first Business Improvement District (BID), Kingston First's mission is to ensure Kingston is a thriving and attractive environment to do business in, as well as a vibrant and exciting destina...

  • Team Leadership

    (Advanced)

  • Brand Strategy

    (Advanced)

  • Marketing Communications Planning

    (Advanced)

  • Consumer Insight

    (Advanced)

  • Omni-Channel Marketing

    (Advanced)

  • Consumer Behavior

    (Advanced)

  • Customer Relationship Management (CRM)

    (Intermediate)

  • Customer Service Management

    (Intermediate)

Spanish

Basic

French

Basic

English

Native

Not specified.

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