Sarah Westwood



Sarah Westwood

Results focused, brand storyteller; skilled in developing & delivering multi-channel marketing & brand strategies.

Current Location

London, UK

Sarah is available for work

Results driven, commercial Marketing & PR Director, with 15+ years developing and delivering consumer-centric multi-channel marketing and brand strategy. Experienced in marketing planning, content, and communications, in both central and local marketing roles. Skilled at inspiring consumers through storytelling across multiple touch points, having worked for several multi-channel premium lifestyle consumer brands across retail, apparel, homewares, teleco, consumer electronics, destination BID marketing and in shopping centre asset management.

Strong Senior Leadership Team Peer - a record of working with Boards and C-Suite and building strong relationships with peers and external stakeholders.

Consumer-Centric Mindset - always curious about the consumer, I see my responsibility as the champion of the brand and consumer, working cross-functionally to elevate understanding of consumer and brand as part of an organisation's vision - to ultimately drive effective & efficient decision making with consumers at the centre.

Cross Functional Collaborator - I value building strong cross-functional relationships to ensure alignment and direction of travel, enjoy collaboration, consulting, challenging and engaging with talented peers in the leadership team and across the organisation.

Leader Of High Performing Teams - a high challenge, high support leadership style, I am people-focused and naturally curious, I get satisfaction from development and sponsorship of others and have a track record building and transforming teams.

Data Driven & Naturally Curious - working as a freelance consultant, it is important to quickly get into the detail to assess, review, make recommendations and implement improvements to process, systems and team dynamic. My decision making is driven in part by data, insight, experience, instinct and most importantly listening to the consumer.

  • Brands Sarah has worked with
    • Volcano Coffee Works
    • GANT
    • Blackline Creative
    • Truman'S Beer
    • Kingston First
    • Neptune Home
    • Soho House & Co
    • The White Company
    • Nokia
    • Borders Uk Ltd
    • Whiteleys
    • Sony Computer Entertainment Europe
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

Board Observer

Volcano Coffee Works

Mar 2021 - Jun 2022

Marketing & PR Director


Jun 2017 - Sep 2022

Responsible for regional marketing communication and brand management across all channels. Local adaptation and implementation of global brand strategy to secure regional growth, increased brand aware...

Marketing Strategy Consultant : Freelance

Blackline Creative

Feb 2017 - Jun 2017

Blackline is an independent creative agency, which focuses on marketing and business strategy, brand identity and art direction, creative direction and campaign execution. I conducted research to iden...

Marketing Director : Freelance

Truman'S Beer

Sep 2016 - Feb 2017

Truman's Brewery is one of the oldest brewers in London; closed in 1989, re established in 2010. My role here was to audit, review and develop the capability of the marketing function to support a 5-y...

Interim Head of Marketing : Freelance

Kingston First

May 2015 - Sep 2016

The UK's first Business Improvement District (BID), Kingston First's mission is to ensure Kingston is a thriving and attractive environment to do business in, as well as a vibrant and exciting destina...

  • Team Leadership


  • Brand Strategy


  • Marketing Communications Planning


  • Consumer Insight


  • Omni-Channel Marketing


  • Consumer Behavior


  • Customer Relationship Management (CRM)


  • Customer Service Management








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