Junior Art Director, based in London currently completing my second MA in International Fashion Marketing. With a passion for visual storytelling telling and a unique blend of analytical thinking. Works: fashion ad campaigns, moving images and short films, photography, graphic design, brand imaging and production. Currently seeking a 4 month placement between January to April in art direction and marketing. Languages: English (Native), French (Intermediate - actively studying to be fluent), Mandarin (Beginner, actively studying to pass HSK2)
• Developed and executed luxury digital content across Instagram, Pinterest, and web. • Directed still life shoots and curated minimal, brand-aligned visuals for e-commerce. • Strategized product drops and campaign narratives, supporting brand storytelling through creative concepts. • Assisted in styling accessories and homeware, capturing visual tone consistent with brand identity. • Managed digital asset curation using Adobe Creative Suite, aligning layout with seasonal collections.
• Supported senior producers in creative coordination, production logistics, and set design. • Scouted locations and assisted with major fashion campaigns (Stella McCartney, Jean Paul Gaultier x KNWLS, Jimmy Choo). • Managed creative briefs, ensuring seamless execution of high-end visuals.
• Crafted high-end brand visuals aligning with the aesthetic sensibilities of Condé Nast’s luxury portfolio. • Oversaw multi-platform content production and managed visual cohesion across editorial and marketing channels. • Led a team of designers, photographers and PR teams to deliver elevated, clean campaigns.
• Responsible for content creation and management of all affiliated social media accounts (Facebook, Instagram and Twitter), in collaboration with 3 other employees. • Rebranded company website and brand identity. • Wrote articles for the brand's blog/website. • Used google analytics to determine engaging content and will use WordPress to edit the blog.
• Directed the fashion film series ‘Human Interference,’ exploring climate issues through visual storytelling. • Conceptualised a four-part fashion film, leading creative direction, set design, and execution. • Oversaw editorial campaigns and productions, ensuring strong creative cohesion and narrative impact • Led sponsorship outreach, securing funding and partnerships.