• Head of Product Merchandising Liberty London brand across all divisions WW/MW/Home & • Children's wear. Working for three years doubling the size of the • business. Introducing new areas of business such as Swimwear WRTW. Total WW +60% on previous • year. Working on all collaborations creating commercial opportunity. Inc: Richard Quinn and Florence Welsh which drove a £1,000,000 in sales in silk • nightwear. Driving out commercial direction of the brand along side the Head of Design to create collections and product between design vision and commercial goals.
• Buyer for 2 years responsible for the opening of the Body Studio, making all brand/product selections to drive the concept into a commercial success. Growing sales by +60+% in first year of trading. • Planning /buying for 3400sqm retai space and e-com site, updating ecom platform for selfridges.com alongside launch of retail space. • Resourcing, shortlisting, recommending and buying ranges of products for each category according to the buying objectives and department strategy. • Negotiating terms, conditions and delivery expectations for flow of goods to ensure sales plans are met. • Successfully developing relationships with vendors to facilitate unique collaborations, exclusive products/ranges, • Managing annual and seasonal budgets based on increased sales plans.