Serge Muzellec
Over 15 years of experience in the high-end and luxury retail sector, with proven expertise in merchandising, product offering management, purchasing, and interdepartmental coordination. Currently EMEARetail Merchandising manager at Lanvin, I oversee the product assortment, purchasing, and commercial performance across five boutiques, one department store concession, two outlet stores, and two marketplaces. My role involves strong cross-functional collaboration with the VM, e-Merchandising, Collection Merchandising teams, and store managers. My background combines a product culture and operational rigor acquired in the field, with a strategic vision thanks my Executive MBA at the Sorbonne. Passionate about product and analytics, I enjoy connecting the creativity of collections with the business imperatives of retail. Trilingual (French, Italian, English), I am comfortable in multicultural and demanding environments.
Supervision de l’assortiment et des achats pour 5 boutiques, 2 corners, 2 outlets et 3 marketplaces. Rééquilibrage des stocks (transferts, consolidations, réassorts), suivi des livraisons. Reporting régulier (hebdomadaire, mensuel, saisonnier) des ventes et des performances. Coordination étroite avec les équipes retail, merchandising collection, e-commerce et VM.
Pilotage complet du point de vente (stock, vente, équipe). Mise en place du cérémonial de vente et reporting régulier.
Construction des collections, achats, relations fournisseurs. Mise en œuvre d’un marketing opérationnel agile (site, newsletter, événements). Vente directe et animation commerciale.