Stephen Reed

Senior creative marketeer who delivers exponential growth efficiently
Portfolio website


Previous Brands
Rex Stewart
Work Experience
Customer Experience Director
Jan ‘21 - Now

International charity group operating in the field of social welfare and poverty reduction through employment, delivering UK and Scottish government welfare to work contracts. UK Exec member with responsibility for marketing and quality departments, social value and continuous improvement project design and implementations. •Led diversification initiative in response to government reducing employment scheme contracts' values by up to 60%. Planned stand alone Health and Wellbeing division market entry strategy and launched within 4 months from inception - 3 year plan from zero to £10 million. •Developed social value optimised brand repositioning strategy - inspiring confidence - to consolidate existing welfare to work focus and differentiate diversification activity on market entry. •Delivered first multi dimensional profiling of the customerthrough emotional, experiential and functional service data merger utilising Power BI data lake - resulting in 33% uplift of quality department output and establishment of a customerweb panel. •Created and presented to senior Scottish government civil servants a resource and service redeployment initiative extending support from unemployed to low paid workers whose children make up 68% of child poverty in Scotland. relevant. & Freelance Marketing Director/consultant 2014 to date Strategic planning and operational marketing team leadership operating at Board/SLT level reporting to CEO or founder. Here are a notable few of my projects:

Graphic designer rising to Planning Manager
Jan ‘86 - Jan ‘95
Rex Stewart

One of the largest full service advertising agency groups in Europe. Trained through the IPA management development programme. Influenced strategy: 3i (venture capital bank b2b); Marstons (beer brands b2c & b2b); Lansing Linde (b2b); Hunter (footwear b2c & b2b): Gateway (groceries retail); Colgate Palmolive (d2c).

Hexham NE46, UK