Andreas Skoularikos

• Manage and develop a Global team of 8 senior creatives consisting of Styling Editors and Art Directors. • Lead the creative team to deliver Global and Local campaigns with external agencies across 27 markets. • Give direction and feedback to the team on global and local campaigns aiming to deliver groundbreaking results maintaining the Zalando Tone of Voice. • Define the seasonal Global Styling Direction and sign off all seasonal presentations. • Give direction and feedback on agencies to deliver on global and local campaigns • Recruit and manage a team of freelancers to deliver on projects maintaining the Zalando standards.

My speciality is to translate a Brand's vision to imagery with an editorial and lifestyle feel. • Define the creative strategy and tone of voice for start-ups and established brands looking for a refresh • Image direction for on model and still life photography across all customer touch points to cover type of photography, casting, art direction, styling & retouch • Work with Social, Editorial, Brand, CRM and private client departments to achieve a cohesive tone of voice • Creative testing & guidelines creation • Collaborating with in-house studio teams and support them to deliver on the direction • Creative recruitment and team building of image and content creators to support the brands existing and future needs • Develop the studio product flow to be cost effective and efficiently deliver on the creative

• Define the Creative Strategy for all products across all categories in photography, art direction, styling, illustration and retouch that reflect the Browns Tone Of Voice • Work directly with the Chief Brand Officer, Holli Rogers, for all creative feedback and sign offs • Recruit, manage and develop a team of 12 senior creatives across UK and Portugal • Direct the studio production and co-ordinate the teams needed to be able to deliver on all projects, maximise the use of the allocated budget and define the product flow to deliver on the creative direction • Develop a realistic VR product representation with the innovation team • Project manage key launches such as Beauty and Kids to ensure a successful launch • Responsible for the creative direction of a catalogue of 60k products annually across womenswear, menswear, fine jewellery, beauty, kids, and homeware produced inhouse and external studios • Recruit and direct a team of freelancers and agencies to deliver on special projects • Oversee and approve design changes and improvement on the website and email marketing • Work with Social, Editorial, Brand, CRM and private client to achieve a cohesive tone of voice of the Brand and maximise the use of the imagery across different customer touch points

• Reporting creatively to the CEO, Holli Rogers, conceptualise, test and deliver the new creative direction for showcasing all products at www.brownsfashion.com • Define and build the ‘’Studio Creative‘’ department globally. Recruit, direct and manage a team of 8 senior creatives across UK and Portugal, onboard them and guide them to work with the studio teams in testing and implementing improvements and changes across composition, lighting, styling, art direction, color accuracy, illustrations, and retouch for all products for Browns. • Set the studio production to be able to maximise the use of the allocated budget and define the product flow to deliver on the new creative direction, improve efficiencies without compromising the output and work with my direct reports to educate a junior heavy studio team in achieving great results • Sign off test results and consistently provide feedback to ensure the products have an elevated editorial feel while showcasing them at their best, retaining the Browns distinct Tone Of Voice • Own the creative budget and allocate it strategically to maximize the impact based on business needs • Consistently mentor the team to push the boundaries of traditional e-commerce and think outside of the box

• Conceptualise, test and establish the new brand identity and tone of voice for all e-commerce photography across women’s and men’s in ‘’New In’’ • Elevate styling across MW and WW repositioning Browns as a leading brand in the luxury industry • Oversee studio recruitment to support future growth

• Recruit, manage and develop the global Online Styling Team for NET-A-PORTER; a team of 35 consisted by 3 Deputy Editors, 2 Styling Leads and a team of stylists across on model and still life. • Define the seasonal styling direction for ‘’what’s new’’ globally and give art direction on the way the products should be shot.

• Establish and build the ‘’Online Styling Department’’. Recruit, manage and develop the global online styling teams and the Deputy Styling Editors • Style and shoot key high-profile launches such as the exclusive global launch for Chanel Fine Jewelry. • Give styling direction to the online teams across UK and US and sign off seasonal style guides and presentations. • Give art direction to styling and photography teams on how to shoot the products in ‘’what's new’’ in the most current and effective way aiming for maximum sales. • Identify areas for improvements on the site and implement changes. Collaborate with the other studio managers daily and contribute to a smooth and highly efficient studio operation.