Daniela Chillemi
Head of Merchandising and Buying | Head of Licensing and Co-Lab Senior manager with an extensive experience gained in international and leader Fashion Companies undergoing progressive change, growth and global expansion: Dolce&Gabbana, Versace, Karl Lagerfeld. A well-rounded executive with a proven successful track record of brand strategy across the product offering with a 360-degree view on all area of the business, from product to store. Brilliant expert in Merchandising, Buying, Licensing and Partnerships for all product categories and all sales channels (retail, wholesale, e-commerce) with global remit. Focus on women. Strong business acumen and analytical toolbox, ability to convert concepts into actionable plans with a result-driven approach, product sensitivity and a keen eye for market trends and consumer insights looking ahead. Dynamic, motivated, and composed change agent with a robust work ethic, high level of commitment for making thing happen. Thrives on being an energetic cross-functional team player, tracking deliverables, aligning communication and optimising synergies in fast-paced, challenging and multicultural environments.
Head of Merchandising & Buying, Licensing & Co-Lab - Report to VP Collection: Apparel, Shoes, Bags, Accessories, Jewelry, Watches, Fragrance, Eyewear, Hi-Tech, etc. Led a broad licensees and co-branding portfolio across multiple categories at the global level Identified new growth opportunities based on consumer insights, competitive landscape and Brand strategy Drove the merchandising plan and the collection development Built the buying assortment and budget for direct stores and e-commerce Oversaw all communication and event projects Managed all stage of the agreement negotiation process and financial content to finalize profitable deals Tracked performances partnerships and sees through renewals, obligations and royalties' payment Defined yearly business plan, seasonal budget and quarterly review Project Manager drove effective orchestration of internal and external teams to ensure consistent execution plans
Collection: Womenswear Conceived the implementation of the “Bridge the Gap” plan: Redefined the assortment for 90 departments stores and e-Commerce Identified and engaged international Brands Spearheaded all negotiation terms and conditions with the Brands partners Defined commercial plan and financial target, as well as, pricing architecture, markdown and promotional activities
Collections: Versus Versace Apparel, Bags, Shoes, Accessories for Women and Men Brand launch: developed and executed short and long-term strategy and positioning Led, drive and implement the contemporary merchandising approach: capsules collection and see now-Buy Responsible for global merchandising, pricing and buying in both channel, on-line and off-line Built a global assortment that reflect the regional and local needs to ensure merchandising KPI's are met Oversaw Selling Campaign and met key-retailers to ensure assortment and must-have alignment in each sales channel Seasonal Forecast, sales and delivery planning Business plan, brand performances, sales' budget and result, markdown and profit analysis and reporting Partner with Marketing and Communication teams to create an omni-channel communication
Apparel, Leather Good, Soft Accessories, Underwear, Beachwear Responsible for merchandising plan, pricing, marginality, collection development to ensure that the KPI's are met Drove the buying process, budget and OTB, master order Forecast for seasonal and unseasonal collection for Production to ensure the delivery windows planning Shared the business guideline and objective with all department working cross-functional team Marketing and Trade marketing activities and budget Providing regularly business analysis and performances reports to Top Manager