A result-oriented Marketing & PR professional with 3 years experiences across FMCG and fashion industry respectively. Adept at collaborating with creative teams to drive exposure for new products and brands. A proven track record in integrated marketing campaigns that drive awareness &demand and maximise ROI. Resourceful individual that has great organizational skills and is always searching new ways to improve processes and achieve higher conversion rate.
-Working through luxury retail recruitment agency Four Seasons providing excellent customer service for luxury brands in Harrods such as Prada, Miu Miu, Jimmy Choo and Alexander McQueen.
- Actively performed in a professional and friendly manner contributing to sales and the development of the turnover. Engaged with customers to the highest standard, exceeding their expectations and building strong customer loyalty. Achieving over 100% target sales on average throughout tenure. - Collected accurate customer information on CRM system and ensured the database is up-to-date and well-organised. -Compiled weekly reports to inform strategic decision-making with insights on sales trends and customer preferences. -Meticulously organised and presented products to enhance visual appeal and optimise sales potential.
- Creatively found ways to boost site traffic and increase user activity with a result in increasing 80% online sales. Highlighted sales performance on exceeding target by 128%, reaching GBP 100k sales revenue in Japanese designer accessory brand. - Led e-commerce platform optimisation by mapping out the buyer journey and traffic acquisition based on Google Analytics data. - Conducted market research, demand and sales forecast, created trade marketing calendar accordingly, liaising with merchandiser and brand suppliers. - Managed paid social campaign in panning and execution, delivered social media audit report and SEO ranking to optimise campaign performance, pricing & ROI. - Managed paid media campaign in planning and execution, worked with media agency to achieve targets in PPC, Display and Meta ads. - Developed and executed successful email marketing campaigns, resulting in a 18% increase in open rates and a 13% increase in click-through rates. - Led showroom opening event, including exhibition curation, in-store fashion show coordination and brand magazine publication, with 100+ media and VIPs attended.
-Consulted 5+ clients in FMCG and fashion industry (e.g. P&G, Ray-Ban) on paid social campaigns including planning and execution across diverse channels based on brand guidelines and media briefs. -Helped organise and analyse various data, metrics, and spreadsheets, effectively measured program ROI, extracted data from the social media back-end and media agency to redefine targeting segmentation, budget and ad planning for optimisation. -Result in 10% Facebook ads CTR increase within 2 months, over 250% growth in media exposure in 4 months; won new-business opportunities from global brands including Rolex, CONVERSE, and Coca-cola group.
-Stayed abreast of competitor marketing strategies by monitoring their digital content published online and offline events. -Facilitated all planning and hosting activities for press releases and media lists compilation. -Conducted market trends and analysed respective media platforms to identify new PR leads, and assisted with day-to-day management of social media accounts.
Sandy is an amazing coworker and extremely cooperative in a team, as a confident sales person and digital marketer she is an asset to any team with a variety of skills that include having worked in growing Asian markets as well as European ones. I could not recommend working with her enough.