A result-oriented Marketing & PR professional with 3 years experiences across FMCG and fashion industry respectively. Adept at collaborating with creative teams to drive exposure for new products and brands. A proven track record in integrated marketing campaigns that drive awareness &demand and maximise ROI. Resourceful individual that has great organizational skills and is always searching new ways to improve processes and achieve higher conversion rate.
- Actively performing in a professional and friendly manner contributing to sales and the development of the turnover. - Engaging with customers to the highest standard, exceeding their expectations and building strong customer loyalty. - Achieving over 100% target sales on average throughout tenure.
- Creatively found ways to boost site traffic and increase user activity with a result in increasing 50% online sales. Highlighted sales performance on exceeding target by 128%, reaching GBP 100k sales revenue in Japanese designer accessory brand. - Led e-commerce platform optimisation by mapping out the buyer journey and traffic acquisition based on Google Analytics data. - Conducted market research, demand and sales forecast, created trade marketing calendar accordingly, liaising with merchandiser and brand suppliers. - Managed paid social campaign in panning and execution, delivered social media audit report and SEO ranking to optimise campaign performance, pricing & ROI. - Led showroom opening event, including exhibition curation, in-store fashion show coordination and brand magazine publication, with 100+ media and VIPs attended.
-Consulted 5+ clients in FMCG and fashion industry (e.g. P&G, Ray-Ban) on paid social campaigns including planning and execution across diverse channels based on brand guidelines and media briefs. -Helped organise and analyse various data, metrics, and spreadsheets, effectively measured program ROI, extracted data from the social media back-end and media agency to redefine targeting segmentation, budget and ad planning for optimisation. -Result in 10% CTR increase within 2 months, over 250% growth in media exposure in 4 months; won new-business opportunities from global brands including Rolex, CONVERSE, and Coca-cola group.
-Stayed abreast of competitor marketing strategies by monitoring their digital content published online and offline events. -Facilitated all planning and hosting activities for press releases and media lists compilation. -Conducted market trends and analysed respective media platforms to identify new PR leads, and assisted with day-to-day management of social media accounts.
Sandy is an amazing coworker and extremely cooperative in a team, as a confident sales person and digital marketer she is an asset to any team with a variety of skills that include having worked in growing Asian markets as well as European ones. I could not recommend working with her enough.