Brand, Marketing, Advocacy, Social Media & Communications expert and consultant. Client experience includes health & beauty, tech, fashion, lifestyle and food & drink; from pre-seed to fast-paced growth startups to established brands. -- I am a dynamic and tenacious marketing and communications expert, with an aptitude for growing brands globally and thriving in rapidly scaling businesses, as well as an industry mentor, judge and speaker. I have a proven track record in local and global execution across multiple countries and over 40 brands. My brand experience ranges from pre-Seed and Seed stage brands, through all Series funding, to blue-chip companies. I strategically guide, drive sustained growth and pivot brand direction where required, leveraging my expertise using supporting analytics, out-of-the-box thinking and relationship building. My approach is a blend of analytical, creative and charismatic firepower and pushing innovation for brand marketing and advocacy; this approach has led to 9 promotions in my 13-year career. A recent redundancy following an unsuccessful fundraise meant I got my opportunity to have a Consulting chapter, which is going incredibly well - but, I always have a small eye out for the perfect permanent role.
FRACTIONAL CMO, CONSULTANT & ADVISOR Brand, Marketing, Advocacy, Social Media & Communications expert and consultant. Client experience includes health & beauty, tech, fashion, lifestyle and food & drink; from pre-seed to fast-paced growth startups to established brands. Clients include private clients, as well as consulting via THE BOARD, and mentor to SeedCamp founders.
As one of a five-person senior leadership team, reporting into both the CEO & Founder, I oversaw all global brand strategy and creative development, and local marketing, as well as mentoring and dotted line management for campaigns to the Global Head of Digital.
I oversaw global brand strategy, brand marketing (including media & VM), brand communications, social media, PR, advocacy (including all organic and paid influencer activity), VIP and events.
I oversaw all communications including social media, influencer marketing, PR, corporate communications, advocacy (including community management & pro artistry communications), partnerships and events, on both a global and local level. I also helped lead marketing whilst there was no Global Marketing Director.
After only six months at Benefit, I was promoted to oversee PR, social advocacy, influencer marketing, partnerships, promotions, and events, alongside leading a team of nine and two external agencies.
During my time at Halpern, I advanced at a rapid pace to Associate Director, including overseeing all business development. My client experience was focused on beauty and wellbeing, but also included retail, fashion, culture, travel, and F&B.