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Glazione Rocha

Brand Creative Director/Design Director for fashion & lifestyle brands.
Portfolio website
About

As a seasoned Brand Creative Director in the fashion and lifestyle industry with over 20 years of experience in digital creativity and branding, I've concepted and executed cross-channel brand campaigns, digital activations, and strategic rebranding projects for top-tier brands like Nike, Mango, Bang & Olufsen, NA-KD, Pepsi, and Zalando, as well serving as senior creative for several international agencies. My expertise extends beyond Creative Direction; I've accumulated experience driving projects in brand development, marketing strategy, graphic design, copywriting, photography, web design, video content creation, social media marketing, and generative AI. I've excelled in leading diverse creative teams, emphasizing empathy and inclusion; my leadership style is rooted in problem-solving and teamwork. I'm adept at both in-person and remote facilitation, fostering an environment of communication to harness collective intelligence. Highly skilled in digital creative tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, and After Effects), with additional experience in Blender 3D and Figma. With a C1 Business level in English and Spanish, A2 level in German, and native Brazilian Portuguese, I've accumulated 15 years of European residency, bringing a multicultural and international perspective to all my projects. Additionally, I serve as a Founder and Keynote Speaker. For further details on my recent projects, please visit Glazione.com.

Previous Brands
BBDO Worldwide
Grey Group
McCann Worldgroup
NA-KD.com
Saatchi & Saatchi
Zalando
Work Experience
Head of Creative Communication
Apr ‘22 - Now
NA-KD.com

I currently lead a team of 12 creatives; art directors, digital designers, motion designers, copywriters, and front-end developers in concepting, executing, and implementing 360° cross-channel fashion campaigns.

Senior Art Director
Mar ‘18 - Now
Zalando

At Zalando, I work as Art Director & Design lead creating socially-driven fashion campaigns that consumers love to engage with. My key responsibilities are leading our team in developing creative concepts and visual imagery for seasonal campaigns, exploring content in innovative channels, and guiding the visual production of e-commerce content.

Senior Art Director
Jul ‘14 - Feb ‘18
Saatchi & Saatchi

At Saatchi Germany, I worked as an Art Director specializing in eCommerce for Beoplay, the Headphone division of Bang & Olufsen. My contribution was to re-conceptualize the content for their german e-commerce website from BtoB to BtoC. I was responsible for reworking all the website still life photography and producing video demos for e-commerce & social media.

Digital Art Director
Mar ‘12 - Jun ‘14
Grey Group

I was part of the digital team responsible for brands like Mango, creating digital concepts, art direction, Webdesign, and social media content for the EMEA region. I was also responsible for Mango's global website launch's style guide and design system.

Art Director
Feb ‘10 - Feb ‘12
McCann Worldgroup

As an Art Director at McCann Bucharest, I was part of the regional team of Coca-Cola & Vodafone. My responsibility was to conceptualize and execute 360 campaigns & oversee the digital content hub.

Art Director
Jan ‘09 - Jan ‘10
BBDO Worldwide

I joined BBDO Bucharest as part of the creative team for Pepsi, supporting the Pepsi campaign for the 2010 football world cup. My contribution as an art director was to conceptualize digital content and rework Pepsi's visual website for the event.

Junior Art Director
Jan ‘06 - Nov ‘08
Saatchi & Saatchi

I started my career as a junior Art Director at Saatchi & Saatchi São Paulo, where I was part of the creative team for Nike, supporting the launch of Nike Running in Brazil. As an art director assistant, my contributions were on studio shootings, retouch briefings, and digital designs for Nike's e-commerce store.

Languages
English - Fluent
Spanish - Fluent
Portuguese - Native
German - Basic
French - Basic
Education & Training
Central Saint Martins - University of the Arts London
‘20 - ‘20
Fashion Art Direction & Styling
Fashion & Photography
Future London Academy
‘19 - ‘19
Digital Design & UX
Digital Design / Technology
BAU
‘13 - ‘13
Motion Design
Design
ESPM Rio
‘01 - ‘05
BA Hons Advertising & Design
Communication & Design
Berlin, Germany