Glazione Rocha

Brand Creative Director/Design Director for fashion & lifestyle brands.
Portfolio website

I'm a brand creative blurring the lines between fashion advertising & social media activations, with a focus on brand creative direction and design for editorial content and brand campaigns. Fifteen years of experience in the creative industry and five in leadership allowed me to concept, design, and execute global campaigns and digital activations for brands like Mango, Zalando & NA-KD Fashion. Specialist in Fashion Digital Campaigns for brand awareness and customer acquisition.

Previous Brands
BBDO Worldwide
Grey Group
McCann Worldgroup
Saatchi & Saatchi
Work Experience
Head of Creative Communication
Apr ‘22 - Now

I currently lead a team of 12 creatives; art directors, digital designers, motion designers, copywriters, and front-end developers in concepting, executing, and implementing 360° cross-channel fashion campaigns.

Senior Art Director
Mar ‘18 - Now

At Zalando, I work as Art Director & Design lead creating socially-driven fashion campaigns that consumers love to engage with. My key responsibilities are leading our team in developing creative concepts and visual imagery for seasonal campaigns, exploring content in innovative channels, and guiding the visual production of e-commerce content.

Senior Art Director
Jul ‘14 - Feb ‘18
Saatchi & Saatchi

At Saatchi Germany, I worked as an Art Director specializing in eCommerce for Beoplay, the Headphone division of Bang & Olufsen. My contribution was to re-conceptualize the content for their german e-commerce website from BtoB to BtoC. I was responsible for reworking all the website still life photography and producing video demos for e-commerce & social media.

Digital Art Director
Mar ‘12 - Jun ‘14
Grey Group

I was part of the digital team responsible for brands like Mango, creating digital concepts, art direction, Webdesign, and social media content for the EMEA region. I was also responsible for Mango's global website launch's style guide and design system.

Art Director
Feb ‘10 - Feb ‘12
McCann Worldgroup

As an Art Director at McCann Bucharest, I was part of the regional team of Coca-Cola & Vodafone. My responsibility was to conceptualize and execute 360 campaigns & oversee the digital content hub.

Art Director
Jan ‘09 - Jan ‘10
BBDO Worldwide

I joined BBDO Bucharest as part of the creative team for Pepsi, supporting the Pepsi campaign for the 2010 football world cup. My contribution as an art director was to conceptualize digital content and rework Pepsi's visual website for the event.

Junior Art Director
Jan ‘06 - Nov ‘08
Saatchi & Saatchi

I started my career as a junior Art Director at Saatchi & Saatchi São Paulo, where I was part of the creative team for Nike, supporting the launch of Nike Running in Brazil. As an art director assistant, my contributions were on studio shootings, retouch briefings, and digital designs for Nike's e-commerce store.

English - Fluent
Spanish - Fluent
Portuguese - Native
German - Basic
French - Basic
Education & Training
Central Saint Martins - University of the Arts London
‘20 - ‘20
Fashion Art Direction & Styling
Fashion & Photography
Future London Academy
‘19 - ‘19
Digital Design & UX
Digital Design / Technology
‘13 - ‘13
Motion Design
‘01 - ‘05
BA Hons Advertising & Design
Communication & Design
Berlin, Germany