Hope to meet more talents here to improve myself.
- Formulated and executed a strategic blueprint targeting the burgeoning Chinese market. - Orchestrated a comprehensive marketing schedule, orchestrating diverse initiatives for key events. - Collaborated closely with creative agencies to craft tailored content. - Orchestrated monthly gifting campaigns and curated PR events featuring influencers. - Enhanced online store performance through meticulous optimization of design, imagery, language, categorization, and layout. - Fostered synergistic relationships with wholesale partners to implement promotional endeavors. Notable Achievements: - Manu Atelier: Achieved a 50% increase in Redbook followers, alongside a remarkable 35% surge in engagement. Elevating influencer post rates from 30% to an impressive 80%. - WHITEbIRD: Spearheaded organic growth from 0 to 3K followers within 1 year, without resorting to gifting or other promotional activities. Pioneered plans for a Wechat Store.
- Formulated and executed a bespoke marketing strategy tailored to the discerning Chinese market. - Curated compelling editorial and visual content, bolstering the brand's social media presence. - Achieved substantial follower growth for Rouje and Jeanne Damas, maintaining market leadership. • Rouje : 70 K – within 1 year while staying the top among its competitors • Jeanne Damas : 80 K – within 1 year with high engagements - Steered Wechat store management, optimizing site layout and promotional endeavors. - Facilitated exponential growth by 200% in buyer and VIP clientele base through strategic relationship management. - Orchestrated successful offline initiatives, including lucrative pop-up ventures in Shanghai and Beijing. - Spearheaded the brand's successful entry into T-mall, implementing an effective go-to-market strategy.
- Formulated and executed a robust digital strategy across multiple platforms. - Nurtured fruitful relationships with influencers and celebrities, resulting in impactful collaborations. - Managed translation and editing of digital content across French, English, and Chinese. - Coordinated with e-commerce partners, including creative agencies, PR agencies, and T-mall affiliates.
- Led high-profile collaborations with prominent figures like ZHANG Yixing and Valentino during Fashion Week. - Spearheaded collaborations for Lancel at the esteemed Cannes Film Festival in 2017. - Drove business development efforts, encompassing strategy formulation, negotiation, and result evaluation. - Conceptualized and executed engaging digital content, overseeing scripting, shooting, and editing processes. - Managed commercial collaborations for influencers, orchestrating programs, activities, and travel logistics.