Dweet
Dweet

Xiaoyang Wang

Country Manager China at Rouje
About

Hope to meet more talents here to improve myself.

Previous Brands
DEUX PARTIES
Rouje
La Bouche Rouge, Paris
Panda
Pourchet Paris
Fashion.Ifeng
Carven
HSP SUD
Burberry
Gucci Group Watches France
Work Experience
Social Media Manager APAC
Jan ‘22 - Now
DEUX PARTIES

- Development on the strategy plan focusing on Chinese market - Creation of marketing calendar and launch different activities for important occasions - Coordination with creative agency to make adapted content - Monthly gifting and organization of PR event with influencers - Online store optimization (design / image / wording / category / layout) - Management with wholesale partners to do different promotional activities Manu Atelier: 50% follower growth on Redbook within 1 year / Engagement – 35% growth / Influencer Post Rate: 80% VS 30% WHITEbIRD: 0 to 2K followers in 8 months (purely organic without giftings or any other activities) / Next plan on Wechat Store

Country Manager China
Feb ‘21 - Jan ‘22
Rouje

- Elaboration of marketing plan dedicated to the Chinese market - Management of the editorial and visual content for the brand’s social media • Rouje : 70 K – within 1 year while staying the top among its competitors • Jeanne Damas : 80 K – within 1 year with high engagements - Management of the Wechat store: site layout and promotional animations - Relational maintenance with the buyers and VIP clients: 200% growth within 2 months - Coordination with the qualitative partners for the offline activities in China • Pop - up in Shanghai • Pop - up in Beijing - Go-to-market strategy of T-mall launch for the brand

Community & Content Manager
Jan ‘18 - Jan ‘21
La Bouche Rouge, Paris

Manager of Influencer
Oct ‘17 - Dec ‘18
Panda

• Producer of the collaboration for GQ with ZHANG Yixing et Valentino, Fashion Week • Producer of the collaboration for Lancel with Yuhe, Festival de Cannes 2018 - Business development : strategy presentation, negotiation, product placement, follow-up and evaluation of the results - Idea creation of digital content: script, shooting, and editing - Management of commercial collaborations for the influencers : program, activities, travels

Account Relationship Manager
Feb ‘16 - Feb ‘18
HSP SUD

- Management of the contacts of both VIP clients and suppliers - Negotiation of contracts and close agreements to maximize profits - Ensure the timely and successful delivery of satisfying solutions according to customer needs and objectives

Assistant of Marketing and Communication
Jul ‘17 - Oct ‘17
Pourchet Paris

- Translation of the texts for the official site in China - Strategic digital contents both in French and Chinese - Contribution of brand visual images for social media - Mensuel social media reports in multiple languages - Management of the relationship with international clients - Management of social media accounts on Wechat, Weibo (content and image) - Collaboration with French and international bloggers

Editor Assistant
Jul ‘16 - Sep ‘16
Fashion.Ifeng

- Participation in the fashion shows for social media contents and images - Interviews with Chinese stars for social media contents to share with the community - Management of relationships with brands for business collaborations - Contribution of contents on social media platforms of IFeng account

Sales Consultant
Jun ‘16 - Aug ‘16
Carven

Sales Consultant
Dec ‘15 - Feb ‘16
Burberry

Sales Consultant
Jul ‘15 - Nov ‘15
Gucci Group Watches France

Languages
English
French
中文
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Permanent Positions
Education & Training
Rennes School of Business
‘14 - ‘18
Master's degree
吉林华侨外国语学院
‘10 - ‘14
Bachelor's degree
Paris, France