Results-driven and creative professional with a strong background in social media management, content creation, and brand design. I am passionate about leveraging data-driven insights to maximize marketing impact and drive brand awareness. With expertise in Google Analytics, Mailchimp, and social media strategy, I excel in executing successful email marketing campaigns and engaging target audiences. Throughout my career, I have played a key role in implementing effective marketing strategies, overseeing the implementation of clients' marketing plans, and ensuring content alignment with brand guidelines and objectives. I have a proven track record of growing client reach, resulting in increased market performance and lead generation. My experience extends to collaborating with cross-functional teams, actively engaging with clients and stakeholders, and fostering strong relationships to achieve project goals effectively. I have a keen eye for design and have contributed to the development of cohesive brand identities across multiple media channels. I hold a BSc in Information Technology and have conducted research on user interactions with dark patterns on web platforms. I am certified in Visual Design and possess a diverse skill set that includes social media strategy, content planning, copywriting, Mailchimp, and project management. Outside of work, my interests include cooking, sleeping, off-the-grid living, bodybuilding, traveling, and enjoying classic shows like The Fresh Prince. I am always eager to take on new challenges and contribute to the success of dynamic organizations. Feel free to connect with me to explore potential collaborations or discuss industry trends.
I drove the adoption of marketing technologies to enhance campaign targeting and ROI across key and new accounts. I designed interactive dashboards for an AI-driven fintech platform using tools like GA 360 Analytics, Tableau Prep, and Figma, utlising custom UI designs to deliver detailed, data-driven insights. I spearheaded the implementation of ClickUp, significantly reducing internal communication time and improving workload distribution. By developing and executing comprehensive digital strategies across SEO, PPC, social media, and email, I achieved notable revenue growth, increased organic traffic, and boosted user engagement. Additionally, I led the redesign of various websites, leveraging A/B tested UI improvements to enhance user experience and drive business client growth.
I developed and optimised SEO-driven content across multiple platforms, resulting in a 35% increase in online engagement within four months. I managed MailChimp campaigns for a contact base of over 70,000, enhancing open rates from 45% to 60% through strategic lead segmentation, A/B testing, and content optimisation. Utilising tools like Figma, WordPress, and Squarespace, I designed SEO-friendly websites and landing pages, improving UX and site performance with a solid understanding of HTML, CSS, and JavaScript. Collaborating closely with marketing teams and leveraging platforms such as Hootsuite and Sprout Social, I contributed to a 400% increase in customer placements for a client in the care industry, aligning social media strategies with overall marketing goals.
I aligned the company’s visual identity with accessibility and usability best practices, ensuring compliance with WCAG standards and enhancing overall user journeys. I conducted comprehensive UX testing and led UI updates that increased user engagement and simplified product discovery. By developing strategic microcopy, I streamlined navigation, reduced cognitive load, and drove higher conversion rates. Additionally, I utilised A/B testing and performance analysis to make data-driven design adjustments, resulting in boosted conversion rates and improved user retention.
Progressed from intern to full-time Product Designer, collaborating with product teams to create dashboards, mobile, and web apps. I spearheaded the implementation of a unified design framework across in-house and client media channels, developing a cohesive brand identity that doubled lead generation over two fiscal quarters and secured long-term clients. Additionally, I integrated SEO best practices into content creation, leveraging tools like Google Analytics and Search Console to track and enhance organic traffic.
Gained hands-on experience by collaborating on real-world projects and working across cross-functional teams. I engaged in the full design-development process—from user research and wireframing to prototyping—while also assisting with presentations and documentation for stakeholders. This role provided me with a solid foundation in effective, user-centric design.