Emma Collins
Creative researcher and consultant based in London with a background in fashion design, editorial production, luxury fashion styling, and creative events. My work focuses in curated and widely sourced cultural, visual and design based research, paired with experience with practice based design research studio practices, creative concept development, and moving image making. I currently work for Selfridges London as a Fashion Stylist, researching cultural and fashion based trends, and implementing styling direction to support company-wide visual direction and storytelling across windows installations and brand partnerships Having completed my MA Menswear thesis and collection which focuses on up-cycling, visual storytelling and rigorous thought in order to suggest my own pathway towards a more positive and hopeful future of fashion. I hope to continue this journey through community based, carefully considered and well crafted design and visual projects.
-Lead Fashion and Product Stylist within the Creative Display department -Initiating research to develop styling direction for 20+ window displays each season, as well as coordinating stlying for brand partnerships activations -Responsible for trend research, product procurement and working directly with luxury brands to secure samples and runway items -Coordinating with buying teams to update styling decks with incoming collection resleases to ensure up to date product displays -Researching and testing new methods of styling and visual merchandising to best align with each window scheme and unique windows installations
Responsible for the pattern cutting/drafting of ready to wear and collection pieces. Oversaw production for past collections while developing and researching for upcoming collections. Transitioned to studio manager and oversaw all company activity while Creative Director was away internationally. Worked on the sewing and creation of SS21 garments and assisted with SS21 show production.
Working with luxury fashion houses and emerging fashion brands to develop, plan, and produce digital and commercial content and in person activations/events -Pre-Production planning for commerical campaigns and editorial collaborations Overseeinng and coordinating still image and moving image production including casting, team building, brand research, and moodboarding -6+ years of experience working and assisting on sets and backstage in various roles including styling, videography, and location scouting to ensure and support overall creative direction and vision -Cross collaborating with outside vendors and talent including inflencers, audio producers, motion graphic designers, editors to achieve high quality outcomes -Lead organzier and curator of in-person exhibitions across London to support emerging artists and makers -Development of event briefs and creative directon Researching relevant contributors, brand collaborators, and guest lists -Event space curation and visual display oversight -Post event asset management Digital asset management of still and moving image files for press and Social releases
Hired on a project-to-project basis for various editorials and online exclusives. Directed, shot, and edited films for major international publications with various global talents for both online and social media platforms.
Assisted with the pattern cutting a full make of capsule collection for MATCHES Fashion. Assisted a small team in all aspects of studio activities and worked directly with head designer.
the pattern cutting and sourcing for AW16 and SS17 collections. Worked with Creative Director so sew samples and hand finsh runway pieces. Managed showroom visits and dealt directly with major clients and retailors. Coordinated NYFWM 2016 show with the CFDA and handled model castings, and managed a large team of fashion show helpers and CFDA interns.
Worked for The Row in New York City in a small tech design team to manage and produce tech packs for all projects. Worked across all areas of the company to ensure quality and make. Coordinated directly with local factories and makers. NYFW backstage assistance and attended all fittings for runway and ready to wear collections.