Iulia Dumitrache
Commercially driven Business Development & Commercial Strategy leader with 6+ years experience scaling luxury fashion brands through direct-to-consumer, strategic partnerships, and experiential retail. Proven track record of building multi-million-pound revenue streams, optimising product market fit, and driving customer acquisition within UHNW and global luxury markets. Combines analytical rigour with creative execution, translating brand desirability into measurable revenue growth across digital and physical channels. Experienced in e-commerce strategy, client acquisition, and high impact brand activations, with deep networks across stylists, personal shoppers, and UHNW private client ecosystems.
Luxury Resale / Sourcing Platform (Hermès & Chanel Focus) - Leading B2B partner acquisition strategy, onboarding multi-retailers, concierge businesses, stylists, and personal shoppers into the platform ecosystem - Built and activated a high value distribution network focused on UHNW client access and product sourcing - Successfully onboarded 5+ strategic partners within 4 months, accelerating platform supply and client reach - Positioned the platform within closed luxury ecosystems, enabling access to high-demand categories (Hermès, Chanel) - Driving revenue through partner-led DTC channels, aligning product availability with client demand
Strategic consultancy helping luxury brands enter and scale within UHNW client markets through DTC, business development, and experiential retail. - Define and execute direct-to-consumer growth strategies, connecting brands with high-value clients via private stylist and concierge networks. - Advise brands on market entry, pricing, assortment, and regional expansion, particularly across the Middle East and US. - Develop and deliver experiential retail strategies, including private client events, pop-ups, and in-store activations to drive conversion and sell-through. - Build client acquisition pipelines and repeat purchasing frameworks, increasing lifetime value and retention. - Translate brand positioning into revenue-driving opportunities, focusing on product placement, timing, and customer alignment. Selected Results: - Generated £50K revenue post-activation from a Paris Fashion Week client strategy event with 30+ UHNW introductions - Delivered 70% sell-through for a multi-brand retail activation in the Middle East through targeted merchandising and client engagement
Luxury personal shopping platform targeting UHNW global clientele. - Owned and scaled a high-growth revenue portfolio, increasing annual revenue from £500K to £4M across US and Middle East markets - Developed and executed commercial growth strategies, aligning brand partnerships with customer demand and profitability targets - Drove customer acquisition through exclusive brand collaborations, onboarding key brands (Khaite, Magda Butrym, Jacquemus, Toteme) achieving 30–50% YoY growth - Led multi-channel activations (digital + physical) including pop-ups, Fashion Week events, and VIP client experiences to increase engagement and conversion - Generated £300K+ annually through integrated media, partnerships, and campaign strategies - Analysed customer behaviour and market trends to inform new strategy decisions and trading performance - Built and leveraged a global network of stylists, influencers, and private clients to drive high-value acquisition and retention - Mentored junior team members and contributed to cross-functional collaboration across commercial, creative, and operations teams
- Supported merchandising and trading strategy, analysing sales data to optimise pricing and product selection - Contributed to range planning and commercial performance, delivering a 20% uplift in category sales
Assistant to the Content Manager for this pre-owned luxury items platform founded in 2012 for fashion lovers of all ages to buy/sell their own goods.