Fashion and Art director with a unique mix of retail and creative experience, a strong fashion knowledge and an expert insight into consumer thinking. Adept at leading teams, engaging top talents, and successfully managing production processes. Excels in creating cohesive brand identities and fostering collaborative environments.
- Redefined fashion positioning and global visual identity. - Structured editorial calendars and supervised diverse teams responsible for designing campaigns and editorial content. - Translated marketing briefs into creative concepts alongside the Creative Director. - Managed a 4-member Style and Image team and facilitated productive brainstorming sessions with various creative departments (Style, Production, Art Direction, Copywriting, and Graphic Design). - Oversaw the creative production of shoots and managed processes and teams, including production briefs, art buying, budget monitoring, and rights management. - Developed a strong network of creative talents. - Handled styling, location scouting, and casting for all visual productions.
Cartouche was a menswear multi-brands shop, considered like a Fashion Institution in Toulouse. 50 brands in average (Acne Studios, Dries Van Noten, Barena Venezia, Moncler, ...) I was hired to redefine the creative direction of the visual merchandising and develop a womenswear offer. I managed a portfolio of 30 brands, setting budgets and season objectives with a 20% in-crease in revenue within the first year and led the visual merchandising of the 4 different floors and windows set design.
I assisted Samuel Drira in the conception of issues 28, 29 and 30 of Encens Magazine, but also on his role as a stylist and consultant for designers such as Christophe Lemaire and Damir Doma on the collections and shows over the course of two years. Working closely with him, I gained in- depth knowledge of fashion history, particularly focusing on the 80’s and 90’s eras.
Laure is a creative person with a strong fashion culture. Her enthusiasm and dedication make her a great team member. It would be a pleasure to work again with Laure.