Roxie Hudson

Marketing Manager

I am a creative, results focused marketing specialist, with a thorough understanding of social media, content marketing, consumer engagement & community building strategies. I have over 6 years of marketing experience with a proven ability to drive sales & increase brand awareness. I excel in leading projects from initial concept to completion, including large scale brand events & campaigns.

Previous Brands
Pro:Direct Sport
Work Experience
Strategic Account Marketing Manager UKI
Jun ‘21 - Now

•Developing & delivering best-in-class campaigns for strategic retailer ASOS & high street accounts. Campaigns include touchpoints across commercial, brand, social media, partnerships & talent activation. •Managing two direct reports. •Evolving strategy & plans aimed to elevate the brand, driving awareness, engagement & conversion. •Evaluating & analysing all marketing efforts, identifying key learnings & best practice for future planning. •Aligning all marketing plans to the yearly trade budget.

Sportstyle Marketing Account Manager
Mar ‘19 - Jun ‘21

Managing 360 seasonal campaigns from initial pitch to in-market execution across a variety of channels (product launches, brand storytelling, consumer activations & events) for accounts such as Office, Schuh, Selfridges, END, 18Montrose, Harrods & Footasylum. •Generating relationships with third-party agencies, media, ambassadors & influencers, ensuring PUMA works with the best in class, most creative & disruptive partners. •Optimizing processes to ensure campaigns are executed to strategy, time & budget. •Driving retail presence in key doors, implementing brand guidelines & elevate how consumers experience PUMA.

Sportstyle Marketing Executive
Mar ‘17 - Mar ‘19

Planning & delivering marketing campaigns for Office, Schuh, Selfridges & Life Style Sports. •Briefing production agencies to create brand assets & events.

Brand Communications Executive
Nov ‘14 - Mar ‘17
Pro:Direct Sport

Managing the preparation of engaging campaigns that drive growth & revenue across 4 websites. •Presenting proposals to brands such as Nike, Vans, Lacoste, New Balance & PUMA. •Analysing & collecting data to monitor the success of campaigns.

Retail Coordinator
Jul ‘13 - Nov ‘14
Pro:Direct Sport

Customer Services Advisor
Jun ‘11 - Jul ‘13
Pro:Direct Sport

(Part-time whilst studying).

London, UK