As a recent marketing graduate from King's College London, I am equipped with a solid foundation in marketing strategies and consumer behavior. With prior experience in luxury marketing at Luxottica and social media marketing with Ogilvy, I have honed my skills in crafting compelling campaigns and engaging with discerning audiences. My passion lies in the luxury marketing, fashion, and beauty industry, where I aspire to create innovative and captivating brand experiences. I am excited to bring my knowledge, creativity, and enthusiasm to contribute to the success of esteemed brands and make a mark in the ever-evolving world of marketing.
Responsible for the daily management of external relations, marketing and communications at IWA, including press, social media, reports, publications and more.
Developed and executed comprehensive social media strategies that aligned with the brand's aesthetics and values, resulting in a 30% increase in follower base within the first quarter. Introduced a content calendar optimized for peak engagement times, leading to a 45% reduction in post scheduling time while maintaining consistency and quality. Monitored and analyzed key performance metrics using Google Analytics and social media insights, adapting strategies in real-time to capitalize on emerging trends and user behaviors. Drove engagement rates to an all-time high of 7% through creative content curation, fostering a genuine connection with the target audience.
Devised and accomplished an impactful social media strategy that elevated Siah Howard Haute Couture's online presence across various platforms, resulting in a 40% increase in overall followers Reviewed key performance metrics and user behaviour to optimize social media strategies, achieving a 25% increase in conversion rates and improved ROI on advertising spend Implemented innovative content campaigns and interactive initiatives that drove heightened engagement rates, leading to a 60% rise in likes, comments, and shares.
Conducted quantitative and qualitative market research and marketing campaigns for international expansion, global awareness and usage of the brand's mobile application.
Started an Instagram page to promote and advocate mental health, self care and development.
Pitched and presented engagement strategies with the CEO to boost consumer engagement by 50% in the first quarter. Led 3 social media campaigns on Instagram, Twitter and Facebook. Supervised all social media accounts on Linkedin, Facebook, Instagram and Youtube to promote brand; its initiatives and events, interacting with 250+ users.
Collected and analysed consumer insight (especially millennials) on 4 media channels to complete the media planning process; recommended approaches for using certain media to attract customers, increasing brand recognition by 25%. Spearheaded and designed Ideal Assortment (Of Ray-Ban Sunglasses and Eyeglasses) recommendation for retailers. Developed and executed large-scale marketing plans, defining budgets for advertising, promotion and public relations; reviewed and selected 15+ vendors for advertising and displaying the designed assortment across Delhi-NCR.
Prepared Competition Scan Presentations for client companies: In-depth Research on all Print, TVCs, and Social media handles/digital campaigns done by its 7 main competitors from October 2019 till June 2021. Handled communication with the Ogilvy studios on the development and creation of digital and magazine brochures of Eicher's newest campaign. I was also in charge of working with the Ogilvy studios on the development and implementation of digital and magazine brochures of client companies newest campaigns.
Administered marketing campaign collaborations with companies such as Netflix India, Myntra and Saavn. Coordinated with 6+ brand managers to implement large-scale marketing campaigns on social media. Collaborated with new interns to optimise marketing channel and analysed social-media insights across all its channels- in terms of reach, impressions, views, clicks and build-links.