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Bruno Berluti

Sales Director
Portfolio website
About

Sales development specialist, in Retail or Wholesale environnement. Shoes, leather goods and Textile are my favorite markets. I have a strong experience in Europe, USA and Asia ( China, Japan, Korea) I really like to share my experience with my team, train them for the best practises and guide them to perform the most ambitious objectives.

Previous Brands
Arche Sales
Berluti Store
BRUNO BERLUTI
Christian Lacroix Leathergoods
Ermenegildo Zegna
ERMENEGILDO ZEGNA
Maison JB Martin
Maison Mephisto – Footwear M/w
Stefanobi, Givenchy
Stefanobi Shoes
Zannier Group
Work Experience
Sales Consultant
Sep ‘21 - Now
BRUNO BERLUTI

Missions: Atelier Coups de Crayons ; Maison Castille, Maison Bogard, Vicente Rey

: Sales Director France/Export – Member of the Board
Mar ‘18 - Feb ‘20
Maison JB Martin

MISSION : To drive trust and ensure the ongoing continuation plan. To preserve brand identity and protect brand image Results : After 2 years of business continuity, Spartoo bought the brand in June 2020

Export Sales Director
Mar ‘17 - Feb ‘18
Maison Mephisto – Footwear M/w

New Markets :Africa, India, Latin America Markets to boost : Australia, Singapor, Greece Mission : Prospection for new markets and sales development Achievements: Opening of Singapore market, New Import partner for Greece market (orders doubled), Conctact with new agent for Turkish market, Possible partnership with CFAO Group to open Ivoiry Coast and Cameroon, Possible new agent for Australian market, Algerian and Marocan markets on process for 3 stores –

Sales Director Wholesale
Dec ‘11 - Jul ‘16
Arche Sales

Mission: Reposition the Brand on the High end segment of the market Preserve the turnover with the existing customers Prospect and open new markets (especially Asian countries) Manage the 3 subsidiaries (USA, Canada and Japan) Manage Sales and Administration Department (7 people and 15 agents) Achievements: Turnover and operating profit stable for the last three years Definition of the brand strategy to achieve sales objectives Sales turnover stabilized Taiwan, Hong Kong, Singapore and South Korea markets opened Russian partner found and active (Rendez-vous)

Sales Director Europe
Jan ‘08 - Nov ‘11
Ermenegildo Zegna

Sales Development Director
Jan ‘08 - Jan ‘09
ERMENEGILDO ZEGNA

Temporary mission in Shanghai (9 months) Mission: Sales booster, team builder (sales specialists), project development leader for leather accessories , Product developer and Stock optimizer to achieve budget objectives Achievements: IN EUROPE + 17% turnover 2008 vs 2007 IN CHINA + 30 % turnover vs 2008 Assure budget performances achievements Control and report sales performances and stock levels Assure that buying process is consistent with budget targets Drive market surveys for collection inputs Present new collections and new lines to Area Managers Define the quality of the sale ceremony process (50 sales associates trained) Drive the Leather accessories road shows (patina shows, Italian artisan demo)

Brand Manager
Jan ‘05 - Jan ‘08
Zannier Group

Mission : Define the global strategy for the 2 brands Fix, control and reach the objectives of the yearly business plan n terms of turnover, margin and finance Achievements: 14 million € turnover (55% France; 45% Export) Management of all the divisions of the company except production and logistics: 2 design departments with 12 persons and 4 kids collection per year 2 sales networks with agents, importers and 4 subsidiaries (Italy, Spain,Portugal and Belgium)

Sales Director (Worldwide)
Jan ‘02 - Jan ‘05
Stefanobi, Givenchy

Line builder with the Designers Oswald Boateng and Vincent Dussartel Business International development : + 200 customers in 2004/2005 Sales performances: + 40% in volume v.s 2003 for 3.2 million € turnover Building up of 2 licences with Givenchy and Loewe brands for Men`s shoes Forecast and follow up of the turnover objectives for each brand

Commercial Manager
Jan ‘98 - Jan ‘02
Stefanobi Shoes

Sales development: 60 customers and 3 corners Turnover : + 20% per year Team of 5 persons (4 sales persons and 1 agent)

Sales Manager
Jan ‘96 - Jan ‘98
Berluti Store

Yearly average turnover: + 30% Follow up of stock level: deliveries, re-orders, inventories, Monthly activity report

Area Manager
Jan ‘94 - Jan ‘96
Christian Lacroix Leathergoods

Languages
Italian - Fluent
English - Fluent
French - Native
Education & Training
University of Paris Dauphine
‘91 - ‘93
BA Economics
DEUG in Economics
Tours, France