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Alice Lacerda

Fashion, Print & Graphic Designer
Portfolio website
https://www.alicelacerda.com
Portfolio file
About

With over ten years of experience in the apparel and fashion industry, I am a passionate and creative Print & Fashion Designer at Zione Brand, a leading online retailer of women's clothing and accessories. I have a BA in Fashion Design from Istituto Marangoni and am skilled in Print Design, Repeats, Adobe Illustrator, Textile Design, and Layout Design. At Zione Brand, I am responsible for designing all print designs for the collection, including all-over prints and specialising in print engineering. I also research new trends and inspirations, sketch collections, present at design team meetings, build mood boards and colour palettes, and lead the print brief to present to the Creative Director. Additionally, I manage and coordinate the brand's social media and editorial content, creating copy text, editing photos and videos, assisting with photoshoots, and developing the overall concept for the collection. I have created on-brand and visually compelling looks for editorial projects with a 25% increase in social media engagement. My mission is to deliver innovative and appealing prints and collections that reflect the brand's identity and vision and resonate with the customers and the market.

Previous Brands
Zione Brand
Zione Brand
Zione Brand
Zione Brand
Cia da Moda
Mirjam Rouden
Victoria Beckham
Cia da Moda
Work Experience
Print & Fashion Designer
Feb ‘23 - Now
Zione Brand

• Designing all print designs for the collection, including all-over prints and specialising in print engineering • Researching new trends and inspirations, sketching collections and presenting at design team meetings • Build the mood boards and colour palettes and lead the print brief to present to Creative Director • Hand and technical drawings for pattern maker and production use

Social Media Manager
Jul ‘20 - Now
Zione Brand

- Creating copy text content for social media channels - Editing photos and videos for campaigns - Assisting with photoshoots - Developing the overall concept for the collection

Creative Fashion Stylist
Jul ‘20 - Now
Zione Brand

- Creating a storytelling concept based on trend forecasting - Managed and coordinated logistics for fashion shoots, including booking models, arranging wardrobe and organising props - Photoshoot Coordination - Accessorising samples - Editorial Styling - Image Selection for the campaign - Created on-brand and visually compelling looks for editorial projects with a 25% increase in social media engagement

Graphic Designer
Jul ‘20 - Now
Zione Brand

• Branding and identity • Posters, infographics, logos, brochures and flyers design: Photoshop, Illustrator and InDesign • Social Media Management: Facebook and Instagram • Updating the official website and Email Marketing

Mid-Weight Fashion & Print Designer
Jun ‘20 - Now
Cia da Moda

Textile Design Intern
Dec ‘19 - May ‘20
Mirjam Rouden

Atelier Intern
Oct ‘19 - Dec ‘19
Victoria Beckham

Print Designer
Apr ‘11 - Dec ‘19
Cia da Moda

Languages
Portuguese - Native
English - Fluent
Location Preference
To be discussed
Work Pattern
Full-time
Employment Preference
Permanent Positions
Freelance Assignments
Education & Training
Istituto Marangoni
‘17 - ‘23
2:1 BA (Hons)
Universidade FUMEC
‘07 - ‘11
Bachelor's degree