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Open to Permanent
Open to Permanent

Daniele Bevilacqua

Strategic and people-centred | Burberry Senior Sales Manager now exploring corporate environments
About

I’ve spent over a decade growing within one of the world’s most recognisable luxury brands — not just in sales, but in strategy, people development, and business performance. What began as a frontline role became a journey into understanding how systems, data, and people come together to shape success. Leading teams of managers and advisors taught me how to balance people skills with performance; analysing KPIs and building my own tools taught me how to use data to make successful strategies. I’m driven by curiosity — the need to understand how things work, improve processes, and help others grow. I enjoy creating structure out of complexity, designing solutions that help people and businesses perform better. Now, I’m ready to bring that mindset into a new context — one that’s analytical, collaborative, and forward-thinking. I’m especially excited by roles that blend data, strategy, and people: areas like product management, business operations, or corporate development. If your organisation values curiosity, analytical thinking, and human leadership, I might have something to offer.

Previous Brands
Burberry
BURBERRY – REGENT STREET FLAGSHIP
Work Experience
Senior Sales Manager
Apr ‘21 - Jul ‘25
BURBERRY – REGENT STREET FLAGSHIP

Led day-to-day commercial performance across a high-value flagship environment, ensuring priorities were managed clearly and actioned efficiently across the store team. Built and rolled out Excel-based KPI tracking tools across UK stores, consolidating Tableau and SAP data to improve reporting accuracy and reduce manual effort. Implemented a data-driven commercial strategy that expanded business share from 9% to 19% in two years, increasing revenue by £4M per year. Improved customer follow-up workflows, increasing repeat customer spend from 16% to 37% YoY through better process discipline and targeted allocation of budget. Partnered with senior leadership, including the CEO and CFO, to deliver weekly performance updates, highlight risks, and support operational and commercial decision-making. Worked with merchandising and operations teams to improve stock flow, resolve performance issues, and coordinate practical actions using customer and sales data insights. Used CRM and analytics tools to track activity, prioritise opportunities, and support forecasting and planning. Supported H&S standards, compliance, and statutory requirements. Managed contractors and coordinated operational requirements to maintain smooth day-to-day delivery. Managed a team of department specialists across jewellery, tailoring, embroidery, and beauty, setting clear expectations and maintaining high standards of delivery. Held monthly, quarterly, and annual 1-to-1s using performance trackers, client engagement plans, and objective setting to monitor progress and development. Directed daily store briefings and monthly department meetings to communicate targets, expectations, and business updates clearly. Facilitated quarterly cross-functional planning meetings to align forecast strategies, operational priorities, and initiative launches.

Sales Manager
Oct ‘16 - Mar ‘21
BURBERRY – REGENT STREET FLAGSHIP

Consistently achieved commercial KPIs across all departments and provided regular feedback and coaching to direct reports. Established a comprehensive KPI tracking system by consolidating data from multiple sources, later refined and implemented in other regional stores for efficiency and time savings. Analysed client behaviour data to improve targeting strategies and support the development of a client tiering structure. Helped maintain high standards across the store environment by coordinating priorities and responding to operational needs effectively.

Customer Value Management
Burberry

Service Champion & Supervisor
Burberry

Sales Associate
Burberry

Languages
English - Native
Spanish - Work Proficiency
French - Work Proficiency
Japanese - Basic
Italian - Native
London, UK