Danai Dimitropoulaki

As Social Media Consultant for One Love Healing, I manage the end-to-end social strategy, short-form video production, and content planning across digital platforms. My focus is on producing high-quality visual content, short-form reel/video editing, and execution strategies that build brand awareness and foster community engagement within the wellness space.

Social Media & Content Strategist | NORA Directing end-to-end social strategy and organic content execution for high-end, minimalist luxury brand NORA. Brand Direction & Strategy: Define social positioning, content pillars, and aesthetic guidelines to reflect a high-end, minimalist ethos across short-form video and static channels. Content Creation & Production: Lead mobile-first filming, creative direction, and visual editing for Instagram Reels, TikTok, and Stories. Hero Capsule Campaigns: Spearhead storytelling and continuous engagement strategies centered around core hero capsule items, driving brand awareness without reliance on frequent product drops. Growth & Community: Oversee organic community building, copywriting, hashtag research, and content scheduling to elevate brand resonance and audience retention.

○ Develop and Implement Social Media Strategy: Create and execute comprehensive social media strategies aligned with brand goals, monitor industry trends, and ensure consistent brand messaging across all platforms. ○ Manage Content Creation and Community: Oversaw the production of engaging content, maintained a consistent posting schedule, engaged with followers, and fostered a positive online community. ○ Campaign Execution and Analysis: Plan and execute social media campaigns, track performance metrics, and adjust strategies based on data insights. ○ Stay Updated and Innovate: Keep up with social media trends, experiment with new features, and provide recommendations for innovative initiatives.

○ Rapidly Grew Instagram Following: Successfully launched and grew the Instagram account, driving 7.5K followers in just three months through strategic content creation, and strategic geo engagement. ○ Curated High-Quality Content: Oversaw the creation and distribution of visually appealing and informative content that resonated with our target audience and aligned with our brand's aesthetic. Developed detailed briefs that outlined campaign objectives, target audience, and key performance indicators, leading to successful collaborations and impactful campaigns ○ Optimised Social Media Performance: Utilized data analytics to measure campaign effectiveness, identify trends, and make data-driven decisions to optimise social media performance and ROI. ○ Stay Ahead of Social Media Trends: Stay up-to-date with the latest social media platforms, features, and best practices to ensure our brand remains.

○ Provided Data-Driven Insights: Delivered regular reports and analysis on audience behaviour, fashion consumption, and content engagement to optimise social media performance and meet KPIs. Leveraged emerging social media trends, including influencer marketing and short-form videos, to drive brand growth and engagement (+1,233% link clicks above average). ○ Offered Content Recommendations: Used research and community feedback to provide insights and recommendations tailored to each social media platform for improving content strategy and commissioning relevant talent; developed and executed integrated social media campaigns that supported overall marketing goals, resulting in a +466% Instagram follower's growth in 2 years. ○ Collaborated with Cross-Functional Teams: Worked closely with Influencers, PR, Paid, Creative, Seller Success, and Insights teams to gather insights, conduct research, and ensure alignment across departments. ○ Monitored Social Sentiment: Conducted regular social listening to track brand perception, competitive landscape, and identify key changes in social sentiment.

○ Managed Social Media Operations: managed social media assistants, and editorial calendars, commissioned content creators, and ensured all content aligned with brand guidelines. ○ Produced High-Quality Content: Created and produced content for various social media platforms, including video content for Instagram and TikTok, leading to significant follower growth and increased brand visibility. ○ Optimised Content Strategy: Experimented with posting times and formats to optimise engagement rates and improve overall social media performance. ○ Engaged with Community: Actively engaged with the target audience on social media platforms to grow following, increase brand awareness, and meet set KPIs.