Alexandra Frantz
I recently graduated from ESSEC Business School and I am currently product manager in a cosmetics firm. I have completed two six-month internships as assistant product manager, the first one in make-up and the second one in jewelry. I am open to new opportunities.
- Design of annual promotional guidelines for each brand, including recommended promotional weight, mechanics and associated BUs. - Creative development of in-store advertising and theatrical tools, adapted to the various distribution networks. - Analysis of the P&L and profitability of each promotion tool. - Coordination of in-store animations - Creation of promotional forecasts for each innovation - Definition of sell-in and sell-out sales forecasts for the annual plan - Monthly analysis of promotional sell-out using panels - Co-management of an intern
- Analysis of the market's evolution: benchmarking, trend study and recommendations - Creation of new concepts and renovation of the existing collections - Development of new products in collaboration with the other teams (R&D, packaging, studio, ...) - Definition of a 360° strategy for product launches to create a complete client experience and increase the growth of the brand and of the category
- Analysis of the social media trends and of Guerlain's current strategy - Creation of a business plan in order to increase the reach and engagement of Generation Z on social media, while maintaining the Maison's luxury image
- Competitive analysis and sales analysis - Monitoring the Solitaires and Wedding Bands collection and creation of tools and formation regarding the new products - Creation in the Unique Solitaires collection: monthly meetings with the stone department, placing orders, allocation to the markets - Daily monitoring of the markets’ requests in Asia, USA or Europe
- Veille concurrentielle : présentation mensuelle des nouveautés avec analyse des tendances et recherche de benchmarks (texture, packaging, prix, etc.) - Analyse des ventes - Produits : création de nouvelles teintes de produits et de leurs noms, évaluation de formules et de senteurs - Packaging : écriture des briefs et des textes, création de visuels pour le packaging avec une graphiste, écriture de briefs packshots pour le photographe - Présentation du concept et des produits de chaque collection aux filiales et au marketing opérationnel - Organisation d'un événement pour présenter les collections 2020 aux filiales étrangères - Réalisation d'une analyse approfondie d'un segment spécifique du marché de la cosmétique, en vue d'un projet 2021
Analysis of a deposit system, that would be implemented in stores for the recycling of plastic bottles and proposition of a business plan to prepare for a change in the government regulations.
- Work as cashier and at the warehouse - Organizing the store - Carrying out surveys to estimate customer satisfaction - Customer service - Sales assistance.