Alexandra Frantz

Cosmetics Product Manager

I recently graduated from ESSEC Business School and I am currently product manager in a cosmetics firm. I have completed two six-month internships as assistant product manager, the first one in make-up and the second one in jewelry. I am open to new opportunities.

Previous Brands
Diane von Furstenberg Belgium
Léa Nature
Van Cleef & Arpels
Work Experience
Product manager Cosmetics
Sep ‘22 - Now
Léa Nature

- Competitive and sales analysis - Creating new concepts and renovate the existing collections based on consumer insights - Developing the new products with the teams (R&D, buyers, trade marketing…) - Defining a 360° strategy for the product launches to create an engaging customer experience and maintain growth for the brand and the category

Junior consultant in digital
Mar ‘22 - Jun ‘22

- Analysis of the social media trends and of Guerlain's current strategy - Creation of a business plan in order to increase the reach and engagement of Generation Z on social media, while maintaining the Maison's luxury image

Showroom Assistant
Sep ‘21 - Sep ‘21
Diane von Furstenberg Belgium

- Welcoming the international buyers and assisting the sales associates - Organizing the workday of the in-house models and organizing the store

Assistant product manager (Bridal)
Jan ‘21 - Jun ‘21
Van Cleef & Arpels

- Competitive and sales analysis - Monitoring the collection, with the creation of tools and formation for the new products - Creation in the Unique Solitaires collection: monthly meetings with the stone department, placing orders, allocations to the markets - Daily monitoring of the markets' requests in Asia, USA or Europe

Assistant product development manager
Jul ‘19 - Dec ‘19

- Competitive and sales analysis - Creation of new products, their packaging and their packshots - Presentation of each collection to operational marketing and organization of an event to present the 2020 collections to the subsidiaries abroad - In-depth analysis of the "clean beauty" segment

English - Fluent
French - Native
Spanish - Fluent
Italian - Fluent
Education & Training
ESSEC Business School
‘18 - ‘22
Master in Management
Paris, France