I recently graduated from ESSEC Business School and I am currently product manager in a cosmetics firm. I have completed two six-month internships as assistant product manager, the first one in make-up and the second one in jewelry. I am open to new opportunities.
- Competitive and sales analysis - Creating new concepts and renovate the existing collections based on consumer insights - Developing the new products with the teams (R&D, buyers, trade marketing…) - Defining a 360° strategy for the product launches to create an engaging customer experience and maintain growth for the brand and the category
- Analysis of the social media trends and of Guerlain's current strategy - Creation of a business plan in order to increase the reach and engagement of Generation Z on social media, while maintaining the Maison's luxury image
- Welcoming the international buyers and assisting the sales associates - Organizing the workday of the in-house models and organizing the store
- Competitive and sales analysis - Monitoring the collection, with the creation of tools and formation for the new products - Creation in the Unique Solitaires collection: monthly meetings with the stone department, placing orders, allocations to the markets - Daily monitoring of the markets' requests in Asia, USA or Europe
- Competitive and sales analysis - Creation of new products, their packaging and their packshots - Presentation of each collection to operational marketing and organization of an event to present the 2020 collections to the subsidiaries abroad - In-depth analysis of the "clean beauty" segment