Federico Simonetta

DAILY OPS: - Daily coverage planning and supervision - Replenishment, Product Delivery and Inventory Management - Register Management - Fitting Rooms Supervision - Ongoing Store Performance and KPIs tracking and reporting - Customer Service Management - Opening & Closing routines VISUAL MERCHANDISING: - Reinforcement and Boosting of Shopfloor products - Store Image Maintenance following HQ Guidelines and Store Sales - Moving product from and to the stockroom based on their performance in specific structures around the store - Preparing Shopfloor changes for the delivery of new products and replenishment - Mannequins management based on HQ Guidelines COMMERCIAL ANALYSIS - Analysis of current metrics in comparison with the forecast, the target and last year. - Working daily with productivity both in local currency and in units in order to study and implement strategies to reach success - Monitoring Shopfloor products’ performances in order to adapt the store’s visual image to the desires and expectations of our target customers - Developing reports focusing on current store and departments’ performance with the aim of identifying strengths and opportunities HUMAN RESOURCES: - Developing weekly team’s schedule and daily planning in order to guarantee the full coverage of the store - Performance and employee WELLBEING tracking and management through quarterly talks and daily briefings - Development and improvement of employees’ personal and professional skills towards a growth inside the company, monitoring turnover - Interview processes, Hiring and Training of new associates

Daily skills and activities: - Ensuring a strong customer service, from the greeting through the follow up and to the end of transaction (Lead By Example) - Floor supervision, making sure that the shop floor is always replenished, clean and ready for the customer experience - Data driven decision making, daily and weekly reporting to keep track of the business, in order to make action plans for improvement - Recruiting, hiring and training new associates - Walk Through during District and Regional store visits - Associate zoning, training and supervision - Keeping track of the store business and KPIs on a daily basis, compared to previous quarters and last year, and making projections for the upcoming weeks - Completing operational tasks (Opening and Closing routines, shipment and transfers, USR) - Developing weekly associate schedule - District, Region and HOS calls to update on the business - Update of new collections, forms changing and visual merchandising - Crisis Management (Asset Protection and Health & Safety Procedures Knowledge, First Aid, Fire Safety)

Daily skills and activities: - Ensuring a strong and personalized customer journey to each client (wider focus on Local customers) - CRM, clienteling and aftersale services - Product and company knowledge, essential for storytelling (specialized in Leather Goods and Accessories) - Stock and packaging replenishment - Visual Merchandising and Company Standards - Microsoft Office 365 (Excel, Word and Outlook) and Beanstore - Keeping track of individual targets, based on KPIs set by Management on a monthly basis - Till management (Sale, Return and Refund, Cash Deposit, Opening and Closure of the Register) - Grooming - Use of foreign languages: Italian, English, Spanish and German

Daily skills and activities: - Ensuring a strong and personalized customer journey to each client (wider focus on Local customers) - CRM, clienteling and aftersale services - Product and company knowledge, essential for storytelling (specialized in Leather Goods and Accessories) - Stock and packaging replenishment - Visual Merchandising and Company Standards - Microsoft Office 365 (Excel, Word and Outlook) and Beanstore - Keeping track of individual targets, based on KPIs set by Management on a monthly basis - Till management (Sale, Return and Refund, Cash Deposit, Opening and Closure of the Register) - Grooming - Use of foreign languages: Italian, English, Spanish and German