Laura Wiard



Laura Wiard

Trading Director / Buying Director / Senior Global Head of Buying

Current Location

Wokingham, UK

Laura is available for work

Experienced International Trading Director within the Retail Industry. Proven success on Children’s clothing & accessories, Baby wear, Ladies clothing & Accessories and Men’s clothing & accessories. Skilled in global product sourcing, negotiation, process improvement and budget responsibility with strong leadership skills. Proven track record of managing and developing large teams and multiple product categories. Consistent record of delivering above target results.

  • Brands Laura has worked with
    • SikSilk
    • Primark
  • Laura's past titles
    • Trading Director
    • Head Of Buying
    • Head Of Buying
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting

Head of Buying


Apr 2021 - Feb 2022

Head Of Buying


Mar 1998 - Apr 2021

Currently Global Head of Buying Childrenswear
Previous Controller roles on Mens and Ladies Accessories
Senior Buyer on Menswear (Tailoring, Shirts, Essentials)
Buyer on Lingerie and Nightwear

Trading Director


Feb 2022 - Now

  • Leadership


  • Supplier Sourcing


  • Retail Buying


  • Price negotiation


  • Product Analysis


  • organisation & processes




Southampton LSU

Bachelor’s Degree

1993 to 1997

Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

Help CentreStatus

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.