I am an experienced Marketing, Brand and Communications professional. Having worked for numerous global brands, some listed on international stock markets, I fully understand what it takes to steer a brand in the right direction and take Marketing from strategy to implementation at all levels. I specialise in brand marketing and strategy, conceptualising campaigns that run above and below the line allowing for multi-engagement with the target consumer market. I have extensive experience in building brand growth across retail, e-commerce and both B2B and B2C. I consistently think outside the box to approach markets from new angles, grow social communities and implement digital marketing strategies that achieve quick results whilst also being part of a multi-platform campaign. Previous companies I’ve worked for and with include: - Gold Peak Group (Global electronics brand with turnover in excess of $600 million , FMCG non-food) - Haynes Publishing Group (Well known publisher specialising in Automotive, DIY and consumer leisure media and b2B software) - Silverline Group (Tool brand operating across Europe, selling into retail and online) - Biesse Group (Annual turnover of 450 million Euro, a technical machinery manufacturer registered on the Italian Stock Exchange) - Princess Yachts (high-end luxury UK yacht manufacturer) - LVMH Group (A conglomorate of over 50 high-end luxury brands) - Helly Hansen (Global technical sportswear and fashion brand) - Raymarine (Global marine electronics and navigation technology manufacturer) - Aardman Animations (Oscar winning Film and TV production company and creators of Wallace and Gromit) Going forward I continually strive to develop myself as a marketing, brand and communications professional always looking for new opportunities. Specialities: Marketing management and coordination, Event organisation, Social and digital marketing, E-commerce, Creativity, Design, PR & Communications, Advertising, Digital and online reputation management, film and moving image production.
Smartshifts is a new solution for all businesses that rely on temporary staff. A tech start-up that will change the way business source and use staff. An all in one solution that provides qualified temp staff at a fraction of the cost of traditional agencies. Ideal for healthcare, warehousing and many other industries. As co-founder CMO, it’s my privilege to drive awareness and build the business, helping it to reach its potential and impact staffing and recruitment globally.
Sustainable surf & outdoor lifestyle clothing brand
British based manufacturer of waterproof cases, drybags, waterproof backpacks, duffels and panniers. Specialist supplier to military, expeditions and consumers globally.
A tech start up launching a revolutionary 3D printer for the professional, Educational and Hobbyist market.
A full service brand and marketing agency launched in early 2020. Developing brand strategy, new product launch campaigns and brand marketing campaigns. Specialising in Automotive, Outdoor, Sports & Leisure, FMCG and luxury goods.
Management of all marketing and communications for the UK and Europe for the world famous Haynes brand of DIY books. The wide range of automotive related and non-automotive books published by Haynes in both printed and digital format offer something unique to everyone whatever their interests and hobbies. Marketing efforts include both B2C and B2B, reaching a wide range of target markets through muli-marketing channels.
As a Self Employed Marketing consultant I offer my years of experience built up in Marketing and Digital/Social Media to enable and advise SME's to achieve results and high ROI through their marketing spend. Offering complete marketing management, brand identification, project management, PR, Social Media management and online and offline marketing management to a wide range of businesses ranging in size.
Overall brand management of the Silverline brand across Europe, this included sponsorships, advertising, events, retail, PR, POS, design, online and offline. Using the full range of marketing skills to promote the brand and products to both B2C and B2B in established and new markets across european territories.