Working as a digital marketing assistant at COTY for multiple brands such as Marc Jacobs, Gucci, Burberry, and Hugo Boss. Previously strengthen my design skillset developing my creative eye and brand equity working and studying in Strategic Marketing Management.
• Managed 95+ digital asset trackers, setting up over 90 UTM links directing to retailer pages, supporting 35 paid media campaigns for 4 prestige fragrances, such as Marc Jacobs, Burberry, Gucci, and Hugo Boss. • Optimised digital content for 25+ campaigns across multiple channels by selecting social media creative content with the right specifications based on Past Campaign Analysis enhancing brand equity. • Created Competitor Content Analysis Reports by monitoring over 12 competitors' digital activities, sharing insights and content strategy recommendations to optimize the next digital marketing campaigns. • Managed Sally Hansen’s Instagram and Facebook accounts, sourcing 150+ organic content, creating copywriting, and scheduling content via Sprinklr, achieving a 1.21% increase in followers. • Created 8 monthly social media trends newsletters about TikTok, Meta, Snapchat, Pinterest, and YouTube, reporting trending keywords and best practice channel tips to the marketing team.
• Developed and presented strategic marketing plans with creative marketing ideas for the new launching AI service on TikTok, creating digital marketing assets through Adobe Premiere Pro and After Effect. • Provided recommendations of content ideas and strategies to optimize owned media, researching social media trends and analyzing competitors’ social media metrics to set new KPIs. • Cultivated 350+ potential clients and companies for partnerships and collaborations via email and LinkedIn, compiling data into a manageable spreadsheet using Google Sheets.
• Developed online presence for new social media account, producing 6+ branded content weekly, created captions to optimise SEO with Google Keyword Planner, driving 3,500+ engagement and 100+ followers. • Designed 2 Landing Pages for a new launching service, leading conversion path to increase lead generation.
• Developed brand equity by building a branded website and enhancing the online customer experience. • Managed customer data, designed and sent seasonal promotional emails to customers by creating branded content.
• Designed the user journey for the beta version of a new travel service app, focusing on user-centric design and enhancing usability, by utilising Adobe Creative Suites software and Sketch. • Identified user pain points and designed the user experience flow using qualitative data from interviews with over 200+ potential users.