I am an experienced Sales Director with a proven track record of developing luxury brands and driving international retail expansion. I am skilled in defining product strategy, leading marketing efforts, and managing international teams. I am passionate about Retail and savoir-faire. I am seeking a Sales Director role within the luxury industry to leverage my expertise in retail, wholesale, and operations to drive business growth and shape commercial strategies.
• Spearheaded the International Retail expansion and commercial negotiations with partners • Worked closely with the Creative Director on defining the product strategy and collection plan • Led the Marketing strategy and orchestrated its execution • Designed the Schiaparelli Retail Excellence and Experience
• Participate in the Acceleration Program for French fashion brands - TALENTS • Advise designers - helping them in shaping their business model and operations to accelerate their business development
• Key Clients and roles: Global Sales & Operations Director at Maison Michel, Global Wholesale Director at Fiorucci and Aesther Ekme • Partner with Board Members and Management Teams on defining the roadmap to build more efficient organizations, shaping their merchandising and commercial strategies, while developing their international businesses • Leverage my international expertise in business and people management to support the operational roll-out and execution
• Launched and developed the Wholesale Business and Operations across Europe and Middle-East • Opened and grew a distribution network of 400 POS while driving hyper-growth of triple digit comps • Responsible for the Business Development and territories expansion, space and commercial negotiations with partners, store design and construction • Led the infrastructure build-up: openings of a European Distribution Center and 4 showrooms, set-up finance reporting system, managed the IT systems compliance roll-out (EDI, SAP)
• Lead the opening of the flagship store, concessions in Galeries Lafayette, outlet store in La Vallée Village • Achieved double digit sales comps in all stores; bringing Coach in the top performing brands in GL and LVV • Redefined the Retail team structure and management; oversaw a team of a 100+ sales staff • Implemented inventory management and allocations processes, set-up KPI system, Retail Operations procedures, onboarding and training programs
• Set-up and managed relationships with key Department and Specialty Stores, local agents and distributors • Budgeted, implemented and monitored all operations in terms of Sales and Trade Marketing • Oversaw marketing and promotional activities to support the merchandising and distribution strategy
• Responsible for the Merchandising & Sales strategy for the Retail and Wholesale channels • Controlled Retail and Wholesale inventories, in charge of the Open-to-Buy and stock level rotations • Managed collections launch planning and pricing
• Managed collections launch planning • Budgeted, implemented and monitored all Sales and Trade Marketing operations • Defined Sales Budgets for all product categories and distribution channels
• Participated to the worldwide launch of a new range Nutri-Sculpt: line concept, packaging, positioning • Developed sales force training tools, Visual Merchandising guidelines and materials for all Business Units • Monitored laboratories trials and reporting
• Sales reporting & analysis, showroom support and Customer Service • Organized Trunk Shows with Key Accounts and Tabletop Fairs in New York, Paris, Frankfurt, Atlanta • Handled coop advertising Budget and Placement