Scott Anderson
Results driven, international business leader with luxury goods experience to drive growth. Extensive go to market, strategy, commercial, operational, channel management and marketing experience with international brands. Proven leadership and motivational skills as well as creative entrepreneurial mindset.
Supporting the KEF team on Global Retail Operations, launch of new London Flagship - KEF Music Gallery and on Sales operations for the UK&I.
We make process flow, so your business grows. Start up SaaS. Business Process Management software to enable accountability and continuous improvement. Brought in to develop and manage channel programme from start up phase.
Brought in to lead the UK&I team to turnaround and transform the business performance. Performance: +57% 2020 →2023
Telco channel creation and development for growth categories (Video Collaboration (Enterprise, B2b, SME) and Gaming (Consumer)). Video Collaboration - Worked with strategic alliance partners Microsoft, Google and Zoom on enterprise engagement with operators including BT Global Services, Orange Business Services & O2, as well as collaboration partners to add value to the proposition
Defined, negotiated and led global activation of a partnership with McLaren F1 to drive awareness and growth. Included multi brand activation, product development and established a new esports venture - Worlds Fastest Gamer - that drove community, engagement and ultimately brand awareness and led to 109% growth in key product associated with the venture.
Headhunted to determine and implement strategy to establish Mobile Network Operators as a new Channel for all product categories. Categories included Audio, Smart Home, Gaming (Logitech G), IT peripherals and Video Collaboration. Proposition development. Secured the most successful new brand and product launch globally in a new category - connected car
Manage the largest customer unit globally. Revenues in excess of $500M, 20+ countries, matrix management. Team of 20 across markets and regions, including EMEA & MENA. Successfully turned around what had been a declining business by implementing a Strategic MOU agreement as well as negotiating a long term VPA. These were underpinned with exciting propositions through a partnership approach and focusing on delivering consumer value through the device lifecycle.
Complete accountability for the global performance, strategy, management, leadership and development of the business between Sony and Dixons Carphone across 6 markets in Europe. Managed transition, reset expectations and rebuilt relationships during turbulent period. Joint Business Plan to achieve 200M+across group in 2014