Dweet
Dweet
Open to Permanent
Open to Permanent

Kayla McFadden

Digital Marketing & Community Management
Portfolio website
About

I am an innovative American located in Paris with expertise in digital marketing. With a background in fashion and beauty, I bring a dynamic blend of creativity and strategic thinking to drive impactful social media marketing strategies.

Previous Brands
THE WED — International wedding directory and magazine for all 💍
LAURE de SAGAZAN
Ombre Digital
Andraab Kashmir
Be Divine
Flying Solo
iD Tech Camps
Central Park West
RC Caylan Atelier
Work Experience
Features Editor & Community Manager
Dec ‘24 -
THE WED — International wedding directory and magazine for all 💍

Features Editor & Community Manager
Oct ‘24 - Dec ‘24
THE WED — International wedding directory and magazine for all 💍

Business Development and Content Creator
Oct ‘24 - Dec ‘24
LAURE de SAGAZAN

Assistante Marketing et Communication
Oct ‘22 - Oct ‘24
LAURE de SAGAZAN

Social Media Manager
Aug ‘22 - Oct ‘23
Ombre Digital

Developing unique image and video graphics for various social media platforms. Managing social media accounts and staying true to branding and brand voice. Ensuring consistency in the brand's presentation to its target audience.

Social Media and Website Manager
Dec ‘21 -
Andraab Kashmir

Fashion Design Intern
Sep ‘20 - Jun ‘21
Be Divine

Assisted head designer by preparing CADs and presentations for buyers which resulted in company growth and gaining new clients. Also created artwork for designs/screenprints, hang tags, and branding and performed and organized trend research.

NYFW Intern
Sep ‘19 - Sep ‘19
Flying Solo

Succeeded in running a smooth show by managing backstage environment and overall organization. Styled and perfected finishing details on models.

Instructor
May ‘19 - Aug ‘19
iD Tech Camps

Teaching teen girls a variety of creative and technological platforms such as Adobe Photoshop, Lightroom, and Premiere. I also helped to promote female empowerment in STEM related fields.

Fashion Design Intern
Jun ‘18 - Aug ‘18
Central Park West

Assisted with organization and development of winter and resort collections, designed textile prints, and prepared samples, lab dips, and line sheets.

Fashion Design Intern
Jan ‘18 - May ‘18
RC Caylan Atelier

Sewed/embellished custom evening wear through machine and hand techniques. Assisted in NYFW and Chicago Fashion Week shows.

Languages
English - Native
French - Fluent
Education & Training
L'Institut Supérieur des Arts Appliqués
‘22 - ‘24
Mastère
Design de Mode et Création de Marque
International Fashion Academy Paris
‘21 - ‘22
Bachelor's
Fashion Design and Technology
Fashion Institute of Technology
‘18 - ‘20
AAS
Fashion Design
Paris, France