Martin Tansey

As Design Manager and then Head of Design I led the creative direction and design strategy for AllSaints menswear, overseeing the full lifecycle of seasonal collections, from concept to final product, across all categories. Directed and facilitated design meetings across the team, ensuring alignment of vision, narrative and execution. Balanced bold creative vision with commercial agility by responding to trend, global sales data, regional insights, and customer feedback to deliver collections with both depth and cohesion. Curated, styled and cast seasonal lookbooks used internally, for wholesale partnerships, and across digital platforms, translating collection stories into compelling visual narratives. Led the menswear direction for multiple London Fashion Week catwalk shows, overseeing casting, managing backstage dressing, and curating the soundtrack to reflect and elevate the collection narrative. Worked cross functionally with Buying, Merchandising, Technical, Production and Wholesale teams to deliver cohesive product strategies rooted in authenticity and brand identity. Regularly presented collections to senior leadership, wider business stakeholders and key global wholesale partners.

As Design Manager and then Head of Design I led the creative direction and design strategy for AllSaints menswear, overseeing the full lifecycle of seasonal collections, from concept to final product, across all categories. Directed and facilitated design meetings across the team, ensuring alignment of vision, narrative and execution. Balanced bold creative vision with commercial agility by responding to trend, global sales data, regional insights, and customer feedback to deliver collections with both depth and cohesion. Curated, styled and cast seasonal lookbooks used internally, for wholesale partnerships, and across digital platforms, translating collection stories into compelling visual narratives. Led the menswear direction for multiple London Fashion Week catwalk shows, overseeing casting, managing backstage dressing, and curating the soundtrack to reflect and elevate the collection narrative. Worked cross functionally with Buying, Merchandising, Technical, Production and Wholesale teams to deliver cohesive product strategies rooted in authenticity and brand identity. Regularly presented collections to senior leadership, wider business stakeholders and key global wholesale partners.

Led the design and creative evolution of the woven shirts category, with a focus on casual, check and printed styles, helping define the core component of the AllSaints menswear identity. Creatively directed seasonal print concepts, overseeing in-house and freelance print designers to ensure originality and cohesion across collections. Mentored junior designers, fostering talent and maintaining high standards of execution throughout the design process. Partnered closely with eth Design Director on overarching creative themes, while also driving fabric sourcing, fit development and category innovation. Worked in collaboration with Buying, Merchandising, Technical and a broad global supplier base to bring product to market with clarity, consistency and a strong brand point of view.

As a Junior Menswear Designer, I supported the senior design team across seasonal concept development, CAD work and tech packs. I contributed to fabric sourcing, trend research and the day-to-day execution of designs across multiple product categories.