๐ ๐ต๐ฒ๐น๐ฝ ๐น๐๐ ๐๐ฟ๐ maisons ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฟ๐ ๐๐๐ฟ๐ป ๐๐ต๐ฒ๐ถ๐ฟ ๐ฝ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐๐ฝ๐ฎ๐ฐ๐ฒ๐ ๐ถ๐ป๐๐ผ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ, ๐๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ โ ๐ณ๐ฟ๐ผ๐บ ๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ฟ๐ผ๐ผ๐บ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ผ ๐น๐ฎ๐๐-๐บ๐ถ๐น๐ฒ ๐ฟ๐ผ๐น๐น๐ผ๐๐. 35+ years leading digital transformation at the intersection of retail strategy, customer experience and in-store technology. โ ๐๐๐ก๐๐๐ ๐๐ฅ๐๐ฆ ๐น Top 3 global luxury leader โ ๐ญ๐ฒ-๐๐ฒ๐ฎ๐ฟ ๐ผ๐ป๐ด๐ผ๐ถ๐ป๐ด ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ across multiple divisions of the group (Fragrance & Beauty as anchor scope, with extensions to Watches & Jewelry and Corporate). Long-term partnership covering audit, RFP/RFQ, pilot, UAT and full rollout across hundreds of flagship points of sale, with extension to tens of thousands of corner locations worldwide. Orchestrating IT, facilities, contractors and vendors as a single delivery engine. ๐น National telecom operator (Gulf region) โ Designed and built the full in-store experience: store architecture, digital ecosystem, interactivity, content strategy. From blueprint to opening day. ๐น Tech startup โ Led strategic launch, then restructured teams, marketing and ops workflows โ cutting cost and time-to-market. โ ๐ช๐๐๐ง ๐ ๐๐ข ๐๐ฐ๐ด๐ต ๐ณ๐ฆ๐ต๐ข๐ช๐ญ ๐ฅ๐ช๐จ๐ช๐ต๐ข๐ญ ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต๐ด ๐ฅ๐ฐ๐ฏ'๐ต ๐ง๐ข๐ช๐ญ ๐ฐ๐ฏ ๐ต๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ โ ๐ต๐ฉ๐ฆ๐บ ๐ง๐ข๐ช๐ญ ๐ฐ๐ฏ ๐ด๐ผ๐๐ฒ๐ฟ๐ป๐ฎ๐ป๐ฐ๐ฒ. My job is to close the gap between the creative brief, the IT stack, and the operational reality of stores. โธ Retail experience strategy & phygital roadmap โธ End-to-end delivery: audit, RFP, pilot, UAT, rollout โธ Vendor & tech arbitrage (supplier-independent) โธ Cross-functional orchestration: marketing, IT, retail ops, agencies, integrators โธ Workflow & cost optimization โธ Board-level advisory on in-store experience ROI Sectors: Luxury (fashion, fragrance & beauty, jewelry, watches) ยท Premium retail ยท Telecom flagship ยท Hospitality. โ ๐๐ข๐ฅ๐ ๐๐ง๐ฆ โธ Project leadership (3โ12 months, on-site or hybrid) โธ Fractional advisory (2โ5 days/month) โ sparring partner to CDOs, CMOs, Heads of Retail โธ Strategic audit (2โ6 weeks) โธ Interim leadership (6โ12 months) โ Head of Retail Experience / Digital Director โธ Board / non-executive advisor for retail-tech & phygital scale-ups Base: Paris. Operating worldwide โ Europe, the Gulf (UAE, Qatar, KSA), broader EMEA. โ ๐๐๐ง'๐ฆ ๐ง๐๐๐ ๐ฉ ๐ฐ๐ต@๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐๐๐ฎ๐บ.๐ฐ๐ผ๐บ
Long-term advisory and project leadership engagement with a Top 3 global luxury maison, ongoing since 2010 โ ๐ญ๐ฒ+ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐บ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐ฑ๐ถ๐๐ถ๐๐ถ๐ผ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ด๐ฟ๐ผ๐๐ฝ. ๐ฆ๐ฐ๐ผ๐ฝ๐ฒ ๐ฒ๐๐ผ๐น๐๐๐ถ๐ผ๐ป: โธ 2010โ2018: All four divisions (Fashion, Watches & Jewelry, Fragrance & Beauty, Corporate) โธ 2018โPresent: Fragrance & Beauty as anchor scope, with extensions to Watches & Jewelry and Corporate divisions ๐ช๐ต๐ฎ๐ ๐ ๐น๐ฒ๐ฎ๐ฑ ๐ฒ๐ป๐ฑ-๐๐ผ-๐ฒ๐ป๐ฑ: โธ Internal audit of digital signage, in-store technology and customer experience โธ RFP/RFQ design, vendor selection, contract negotiation โธ Pilot programs, UAT, and full rollout coordination โธ Deployment across hundreds of flagship points of sale, with extension to tens of thousands of corner locations worldwide โธ Orchestration of internal IT, facilities services, contractors, agencies and vendors as a single delivery engine โธ Workflow design, governance frameworks, and content management strategy ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ: retained basis, long-term. ๐๐ฐ๐ฏ๐ค๐ถ๐ณ๐ณ๐ฆ๐ฏ๐ต ๐ธ๐ช๐ต๐ฉ ๐๐ณ๐ฐ๐ข๐ฅ๐๐๐๐ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ญ๐ต๐ช๐ฏ๐จ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ (๐ง๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ฅ 2008).
Digital in Retail Consulting. See my bio for more information
๐๐ฟ๐ผ๐ฎ๐ฑ๐ฆ๐ง๐๐ โ ๐บ๐ ๐ถ๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ ๐ฎ๐ฑ๐๐ถ๐๐ผ๐ฟ๐ ๐ฝ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ, ๐ญ๐ณ ๐๐ฒ๐ฎ๐ฟ๐ serving luxury houses, retailers, telecom operators and hospitality groups on digital in-store experience and operational transformation. Base: Paris. Operating across Europe, the Gulf and broader EMEA. โ ๐ฆ๐ฒ๐น๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐๐ ๐น ๐๐๐ง๐ / ๐๐จ (UAE) โ Senior advisory on the consumer channel, corporate audiovisual, digital signage and interactivity network. Continuation of the executive engagement initiated in 2006. ๐น ๐ง๐๐ ๐๐จ๐ซ๐จ๐ฅ๐ฌ ๐ก๐๐ง๐ช๐ข๐ฅ๐ โ ๐๐ข๐๐ก ๐ฃ๐๐จ๐ โ Marketing advisory to the Partnership Division: positioning, partner ecosystem, premium experience architecture. ๐น ๐๐๐ฃ๐๐ ๐๐๐๐ฃ๐ (Tech ThinkTank) โ Global Consultant since 2020: strategy, organizational design, operational workflows. ๐น ๐ฆ๐ธ๐ถ ๐๐๐ฏ๐ฎ๐ถ โ Design of the Indoor & Park dynamic digital signage network and operational workflow architecture. ๐น ๐ฅ๐ฒ๐๐ฎ๐ถ๐น๐ง๐ฒ๐ฐ๐ต ๐๐๐ฎ๐ฟ๐๐๐ฝ (๐ก๐๐) โ Strategic launch, then redesign of teams, marketing and operational workflows. ๐น ๐ ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐ฐ๐ผ๐ป๐ณ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐ฎ๐น โ Interim project management across UAE, Qatar and France: business modeling, POC, sourcing, delivery, commissioning. โ ๐๐ฟ๐ฒ๐ฎ๐ ๐ผ๐ณ ๐ถ๐ป๐๐ฒ๐ฟ๐๐ฒ๐ป๐๐ถ๐ผ๐ป โธ Retail experience strategy, phygital roadmap, digital signage architecture โธ End-to-end delivery: audit, RFP/RFQ, pilot, UAT, rollout, commissioning โธ Vendor & technology arbitrage, supplier-independent โธ Workflow & SOW redesign, board-level advisory โ ๐๐ผ๐ ๐ ๐๐ผ๐ฟ๐ธ Long-term engagements (12-month minimum), strategic audits (2โ6 weeks), and fractional advisory mandates. ๐ฉ ๐ฐ๐ต@๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐๐๐ฎ๐บ.๐ฐ๐ผ๐บ
๐ง๐ต๐ฒ ๐ ๐ฒ๐ฒ๐ฑ๐ฑ๐๐ฎ ๐๐ฟ๐ผ๐๐ฝ ๐ถ๐ ๐ฎ ๐จ.๐ฆ.-๐ถ๐ป๐ฐ๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ต๐ผ๐น๐ฑ๐ถ๐ป๐ด ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ holding proprietary IP and concepts in media, retail experience and entertainment design. โ ๐ฅ๐ผ๐น๐ฒ ๐ฒ๐๐ผ๐น๐๐๐ถ๐ผ๐ป โธ 2007โ2010 โ Founder, President & CEO. Built the group, opened the Dubai office (Meeddya MEA), led business development across MEA: partnerships, market expansion, high-level project management. โธ 2011 โ U.S. incorporation. Strategic repositioning of the group as a project-holding entity. โธ 2012 โ Closure of the Dubai office. Centralization of operations under the U.S. parent structure. โธ 2012โPresent โ Group Chairman. Stewardship of the group's IP portfolio and proprietary concepts. Project mobilization through an on-demand network of specialized contractors. โ ๐ฆ๐ฐ๐ผ๐ฝ๐ฒ The Meeddya Group develops and licenses proprietary concepts at the intersection of media, retail and experience design โ including dynamic media architectures, interactive features, point-of-sale atmosphere, and 360ยฐ brand environments. ๐๐ฉ๐ช๐ด ๐ณ๐ฐ๐ญ๐ฆ ๐ช๐ด ๐ค๐ฐ๐ฏ๐ค๐ถ๐ณ๐ณ๐ฆ๐ฏ๐ต ๐ธ๐ช๐ต๐ฉ ๐ฎ๐บ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ๐บ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ ๐ข๐ต ๐๐ณ๐ฐ๐ข๐ฅ๐๐๐๐.
๐ฅ๐ฒ๐๐ฎ๐ถ๐ป๐ฒ๐ฑ ๐ฎ๐ ๐ฆ๐ฒ๐ป๐ถ๐ผ๐ฟ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐น๐ฎ๐๐ป๐ฐ๐ต ๐ฝ๐ต๐ฎ๐๐ฒ of EITC's consumer-facing retail and corporate audiovisual / digital signage / interactivity networks โ supporting the entry of the second national telecom operator in the United Arab Emirates. โ ๐ฆ๐ฐ๐ผ๐ฝ๐ฒ โธ Full dynamic digital signage and interactivity feature design for the Retail, Corporate and Business departments โธ Areas design and customer journey accompaniment for the retail network โธ Audio and video feature architecture and project management โธ Network design and technology stack selection (hardware and software) โธ Rollout and fit-out coordination โธ Content creation consultancy and production management โธ End-to-end implementation oversight, from concept to operational handover โ ๐๐ผ๐ป๐๐ฒ๐ ๐ Embedded directly with EITC's leadership during the operational ramp-up that preceded and followed the public launch of the du brand โ coordinating internal teams, integrators, content producers and technology vendors.
๐ญ๐ฐ ๐๐ฒ๐ฎ๐ฟ๐ ๐ณ๐ผ๐๐ป๐ฑ๐ถ๐ป๐ด, ๐น๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐๐ฒ๐๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ถ๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ ๐๐ฒ๐ฐ๐ต ๐๐ฒ๐ป๐๐๐ฟ๐ฒ๐ across audiovisual, telecommunications, fiber-optic networks and high-end residential integration โ serving demanding corporate, industrial, defense and luxury clients in France and internationally. โ ๐ฉ๐ฒ๐ป๐๐๐ฟ๐ฒ๐ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฑ ๐น ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฃ๐ผ๐๐ฒ๐ฟ ๐๐ถ๐๐ฝ๐น๐ฎ๐ (1996โ2008) โ Founder & CEO. High-end turnkey audiovisual integration for residential and corporate clients: home design, biometrics, home automation, security architecture. ๐น ๐๐ถ๐ฏ๐ฟ๐ผ ๐ง๐ฒ๐น๐ฒ๐ฐ๐ผ๐บ (1997โ2003) โ Founder & CEO. Created the venture in 1997 as a specialist in enterprise videoconferencing, teleconferencing and streaming over corporate networks. ๐น ๐๐ถ๐ฏ๐ฟ๐ผ๐ป๐ถ๐พ๐๐ฒ (1997โ2003) โ President. Took the helm in 1997 of an established corporate fiber-optic network solutions company (founded 1984). Operational assets transferred to Fibro SAS in 2003 following consolidation with Fibro Telecom. ๐น ๐๐๐๐ฅ๐ข ๐ฆ.๐.๐ฆ. (2003โ2004) โ Marketing Communication & Sales Manager. Transition phase following the consolidation of Fibro Telecom and Fibronique assets. โ ๐ฆ๐ฒ๐น๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ Mission-critical deployments delivered for: NASA, NATO, French Army (Armรฉe de Terre), SNECMA, Peugeot Group, Renault, SKF, Dior โ among other major industrial, defense and luxury clients. โ ๐ง๐ฟ๐ฎ๐ป๐๐ถ๐๐ถ๐ผ๐ป Led the progressive wind-down of the venture portfolio between 2008 and 2010, alongside the launch of The Meeddya Group (2007) and BroadSTAM (2008) โ pivoting from entrepreneurship to senior consulting and project-holding activities.