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Claude Hagege

Senior Digital Advisor for Luxury & Retail Brands ยท Ex-Chanel ยท Digital Signage, Phygital & In-Store Experience ยท Available worldwide
About

๐—œ ๐—ต๐—ฒ๐—น๐—ฝ ๐—น๐˜‚๐˜…๐˜‚๐—ฟ๐˜† maisons ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ๐˜€ ๐˜๐˜‚๐—ฟ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฝ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ฎ๐—น ๐˜€๐—ฝ๐—ฎ๐—ฐ๐—ฒ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ, ๐˜€๐—ฐ๐—ฎ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ โ€” ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐—ฟ๐—ผ๐—ผ๐—บ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐˜๐—ผ ๐—น๐—ฎ๐˜€๐˜-๐—บ๐—ถ๐—น๐—ฒ ๐—ฟ๐—ผ๐—น๐—น๐—ผ๐˜‚๐˜. 35+ years leading digital transformation at the intersection of retail strategy, customer experience and in-store technology. โ–Ž ๐—•๐—˜๐—ก๐—–๐—›๐— ๐—”๐—ฅ๐—ž๐—ฆ ๐Ÿ”น Top 3 global luxury leader โ€” ๐Ÿญ๐Ÿฒ-๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ป๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ across multiple divisions of the group (Fragrance & Beauty as anchor scope, with extensions to Watches & Jewelry and Corporate). Long-term partnership covering audit, RFP/RFQ, pilot, UAT and full rollout across hundreds of flagship points of sale, with extension to tens of thousands of corner locations worldwide. Orchestrating IT, facilities, contractors and vendors as a single delivery engine. ๐Ÿ”น National telecom operator (Gulf region) โ€” Designed and built the full in-store experience: store architecture, digital ecosystem, interactivity, content strategy. From blueprint to opening day. ๐Ÿ”น Tech startup โ€” Led strategic launch, then restructured teams, marketing and ops workflows โ€” cutting cost and time-to-market. โ–Ž ๐—ช๐—›๐—”๐—ง ๐—œ ๐——๐—ข ๐˜”๐˜ฐ๐˜ด๐˜ต ๐˜ณ๐˜ฆ๐˜ต๐˜ข๐˜ช๐˜ญ ๐˜ฅ๐˜ช๐˜จ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ด ๐˜ฅ๐˜ฐ๐˜ฏ'๐˜ต ๐˜ง๐˜ข๐˜ช๐˜ญ ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ โ€” ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ง๐˜ข๐˜ช๐˜ญ ๐˜ฐ๐˜ฏ ๐—ด๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ. My job is to close the gap between the creative brief, the IT stack, and the operational reality of stores. โ–ธ Retail experience strategy & phygital roadmap โ–ธ End-to-end delivery: audit, RFP, pilot, UAT, rollout โ–ธ Vendor & tech arbitrage (supplier-independent) โ–ธ Cross-functional orchestration: marketing, IT, retail ops, agencies, integrators โ–ธ Workflow & cost optimization โ–ธ Board-level advisory on in-store experience ROI Sectors: Luxury (fashion, fragrance & beauty, jewelry, watches) ยท Premium retail ยท Telecom flagship ยท Hospitality. โ–Ž ๐—™๐—ข๐—ฅ๐— ๐—”๐—ง๐—ฆ โ–ธ Project leadership (3โ€“12 months, on-site or hybrid) โ–ธ Fractional advisory (2โ€“5 days/month) โ€” sparring partner to CDOs, CMOs, Heads of Retail โ–ธ Strategic audit (2โ€“6 weeks) โ–ธ Interim leadership (6โ€“12 months) โ€” Head of Retail Experience / Digital Director โ–ธ Board / non-executive advisor for retail-tech & phygital scale-ups Base: Paris. Operating worldwide โ€” Europe, the Gulf (UAE, Qatar, KSA), broader EMEA. โ–Ž ๐—Ÿ๐—˜๐—ง'๐—ฆ ๐—ง๐—”๐—Ÿ๐—ž ๐Ÿ“ฉ ๐—ฐ๐—ต@๐—ฏ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐˜€๐˜๐—ฎ๐—บ.๐—ฐ๐—ผ๐—บ

Previous Brands
Global Luxury Maison (NDA)
BroadSTAM
The Meeddya Group
EITC DU
FIBRONIQUE
Work Experience
Senior Digital Consultant โ€” Global Luxury Maison (NDA)
May โ€˜10 - Now
Global Luxury Maison (NDA)

Long-term advisory and project leadership engagement with a Top 3 global luxury maison, ongoing since 2010 โ€” ๐Ÿญ๐Ÿฒ+ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ฐ๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ผ๐˜‚๐˜€ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—บ๐˜‚๐—น๐˜๐—ถ๐—ฝ๐—น๐—ฒ ๐—ฑ๐—ถ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ. ๐—ฆ๐—ฐ๐—ผ๐—ฝ๐—ฒ ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป: โ–ธ 2010โ€“2018: All four divisions (Fashion, Watches & Jewelry, Fragrance & Beauty, Corporate) โ–ธ 2018โ€“Present: Fragrance & Beauty as anchor scope, with extensions to Watches & Jewelry and Corporate divisions ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—น๐—ฒ๐—ฎ๐—ฑ ๐—ฒ๐—ป๐—ฑ-๐˜๐—ผ-๐—ฒ๐—ป๐—ฑ: โ–ธ Internal audit of digital signage, in-store technology and customer experience โ–ธ RFP/RFQ design, vendor selection, contract negotiation โ–ธ Pilot programs, UAT, and full rollout coordination โ–ธ Deployment across hundreds of flagship points of sale, with extension to tens of thousands of corner locations worldwide โ–ธ Orchestration of internal IT, facilities services, contractors, agencies and vendors as a single delivery engine โ–ธ Workflow design, governance frameworks, and content management strategy ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ: retained basis, long-term. ๐˜Š๐˜ฐ๐˜ฏ๐˜ค๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜‰๐˜ณ๐˜ฐ๐˜ข๐˜ฅ๐˜š๐˜›๐˜ˆ๐˜” ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ค๐˜ฆ (๐˜ง๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ฅ 2008).

Company Owner
Aug โ€˜08 - Now
BroadSTAM

Digital in Retail Consulting. See my bio for more information

Founder & Senior Advisor
Aug โ€˜08 - Now
BroadSTAM

๐—•๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—ฆ๐—ง๐—”๐—  โ€” ๐—บ๐˜† ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐˜€๐—ผ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ, ๐Ÿญ๐Ÿณ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ serving luxury houses, retailers, telecom operators and hospitality groups on digital in-store experience and operational transformation. Base: Paris. Operating across Europe, the Gulf and broader EMEA. โ–Ž ๐—ฆ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐Ÿ”น ๐—˜๐—œ๐—ง๐—– / ๐——๐—จ (UAE) โ€” Senior advisory on the consumer channel, corporate audiovisual, digital signage and interactivity network. Continuation of the executive engagement initiated in 2006. ๐Ÿ”น ๐—ง๐—›๐—˜ ๐—Ÿ๐—จ๐—ซ๐—จ๐—ฅ๐—ฌ ๐—ก๐—˜๐—ง๐—ช๐—ข๐—ฅ๐—ž โ€” ๐—๐—ข๐—›๐—ก ๐—ฃ๐—”๐—จ๐—Ÿ โ€” Marketing advisory to the Partnership Division: positioning, partner ecosystem, premium experience architecture. ๐Ÿ”น ๐—”๐—Ÿ๐—ฃ๐—›๐—” ๐—”๐—Ÿ๐—˜๐—ฃ๐—› (Tech ThinkTank) โ€” Global Consultant since 2020: strategy, organizational design, operational workflows. ๐Ÿ”น ๐—ฆ๐—ธ๐—ถ ๐——๐˜‚๐—ฏ๐—ฎ๐—ถ โ€” Design of the Indoor & Park dynamic digital signage network and operational workflow architecture. ๐Ÿ”น ๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ง๐—ฒ๐—ฐ๐—ต ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ (๐—ก๐——๐—”) โ€” Strategic launch, then redesign of teams, marketing and operational workflows. ๐Ÿ”น ๐— ๐˜‚๐—น๐˜๐—ถ๐—ฝ๐—น๐—ฒ ๐—ฐ๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น โ€” Interim project management across UAE, Qatar and France: business modeling, POC, sourcing, delivery, commissioning. โ–Ž ๐—”๐—ฟ๐—ฒ๐—ฎ๐˜€ ๐—ผ๐—ณ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป โ–ธ Retail experience strategy, phygital roadmap, digital signage architecture โ–ธ End-to-end delivery: audit, RFP/RFQ, pilot, UAT, rollout, commissioning โ–ธ Vendor & technology arbitrage, supplier-independent โ–ธ Workflow & SOW redesign, board-level advisory โ–Ž ๐—›๐—ผ๐˜„ ๐—œ ๐˜„๐—ผ๐—ฟ๐—ธ Long-term engagements (12-month minimum), strategic audits (2โ€“6 weeks), and fractional advisory mandates. ๐Ÿ“ฉ ๐—ฐ๐—ต@๐—ฏ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐˜€๐˜๐—ฎ๐—บ.๐—ฐ๐—ผ๐—บ

Group Chairman (formerly President & CEO)
May โ€˜07 - Now
The Meeddya Group

๐—ง๐—ต๐—ฒ ๐— ๐—ฒ๐—ฒ๐—ฑ๐—ฑ๐˜†๐—ฎ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ถ๐˜€ ๐—ฎ ๐—จ.๐—ฆ.-๐—ถ๐—ป๐—ฐ๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ต๐—ผ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ holding proprietary IP and concepts in media, retail experience and entertainment design. โ–Ž ๐—ฅ๐—ผ๐—น๐—ฒ ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป โ–ธ 2007โ€“2010 โ€” Founder, President & CEO. Built the group, opened the Dubai office (Meeddya MEA), led business development across MEA: partnerships, market expansion, high-level project management. โ–ธ 2011 โ€” U.S. incorporation. Strategic repositioning of the group as a project-holding entity. โ–ธ 2012 โ€” Closure of the Dubai office. Centralization of operations under the U.S. parent structure. โ–ธ 2012โ€“Present โ€” Group Chairman. Stewardship of the group's IP portfolio and proprietary concepts. Project mobilization through an on-demand network of specialized contractors. โ–Ž ๐—ฆ๐—ฐ๐—ผ๐—ฝ๐—ฒ The Meeddya Group develops and licenses proprietary concepts at the intersection of media, retail and experience design โ€” including dynamic media architectures, interactive features, point-of-sale atmosphere, and 360ยฐ brand environments. ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ณ๐˜ฐ๐˜ญ๐˜ฆ ๐˜ช๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ค๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฎ๐˜บ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ด๐˜ฐ๐˜ณ๐˜บ ๐˜ฑ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ค๐˜ฆ ๐˜ข๐˜ต ๐˜‰๐˜ณ๐˜ฐ๐˜ข๐˜ฅ๐˜š๐˜›๐˜ˆ๐˜”.

Senior Project Director (Consultant) โ€” Consumer Channel & Corporate AV/Digital Signage
Mar โ€˜06 - Jul โ€˜07
EITC DU

๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฎ๐˜€ ๐—ฆ๐—ฒ๐—ป๐—ถ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต ๐—ฝ๐—ต๐—ฎ๐˜€๐—ฒ of EITC's consumer-facing retail and corporate audiovisual / digital signage / interactivity networks โ€” supporting the entry of the second national telecom operator in the United Arab Emirates. โ–Ž ๐—ฆ๐—ฐ๐—ผ๐—ฝ๐—ฒ โ–ธ Full dynamic digital signage and interactivity feature design for the Retail, Corporate and Business departments โ–ธ Areas design and customer journey accompaniment for the retail network โ–ธ Audio and video feature architecture and project management โ–ธ Network design and technology stack selection (hardware and software) โ–ธ Rollout and fit-out coordination โ–ธ Content creation consultancy and production management โ–ธ End-to-end implementation oversight, from concept to operational handover โ–Ž ๐—–๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜ Embedded directly with EITC's leadership during the operational ramp-up that preceded and followed the public launch of the du brand โ€” coordinating internal teams, integrators, content producers and technology vendors.

Founder & CEO โ€” Multiple Tech Ventures
May โ€˜86 - May โ€˜10
FIBRONIQUE

๐Ÿญ๐Ÿฐ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด, ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ป๐˜ ๐˜๐—ฒ๐—ฐ๐—ต ๐˜ƒ๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐—ฒ๐˜€ across audiovisual, telecommunications, fiber-optic networks and high-end residential integration โ€” serving demanding corporate, industrial, defense and luxury clients in France and internationally. โ–Ž ๐—ฉ๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐—ฒ๐˜€ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฑ ๐Ÿ”น ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐——๐—ถ๐˜€๐—ฝ๐—น๐—ฎ๐˜† (1996โ€“2008) โ€” Founder & CEO. High-end turnkey audiovisual integration for residential and corporate clients: home design, biometrics, home automation, security architecture. ๐Ÿ”น ๐—™๐—ถ๐—ฏ๐—ฟ๐—ผ ๐—ง๐—ฒ๐—น๐—ฒ๐—ฐ๐—ผ๐—บ (1997โ€“2003) โ€” Founder & CEO. Created the venture in 1997 as a specialist in enterprise videoconferencing, teleconferencing and streaming over corporate networks. ๐Ÿ”น ๐—™๐—ถ๐—ฏ๐—ฟ๐—ผ๐—ป๐—ถ๐—พ๐˜‚๐—ฒ (1997โ€“2003) โ€” President. Took the helm in 1997 of an established corporate fiber-optic network solutions company (founded 1984). Operational assets transferred to Fibro SAS in 2003 following consolidation with Fibro Telecom. ๐Ÿ”น ๐—™๐—œ๐—•๐—ฅ๐—ข ๐—ฆ.๐—”.๐—ฆ. (2003โ€“2004) โ€” Marketing Communication & Sales Manager. Transition phase following the consolidation of Fibro Telecom and Fibronique assets. โ–Ž ๐—ฆ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ Mission-critical deployments delivered for: NASA, NATO, French Army (Armรฉe de Terre), SNECMA, Peugeot Group, Renault, SKF, Dior โ€” among other major industrial, defense and luxury clients. โ–Ž ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป Led the progressive wind-down of the venture portfolio between 2008 and 2010, alongside the launch of The Meeddya Group (2007) and BroadSTAM (2008) โ€” pivoting from entrepreneurship to senior consulting and project-holding activities.

Languages
English - Work Proficiency
French - Fluent
Paris, France