Christina Belloge

Managing Paid Media RFPs, campaign planning and Optimization for US, APAC, and EMEA B2C clients for YouTube, LinkedIn, Twitter, Facebook & Outbrain, and Dianomi performance campaigns (Traffic, Awareness, Podcast listens, Livestream..).

Managing Digital agencies for Social & Display fundraising campaigns. Managing 2 executives for Organic Social and email marketing Overseeing digital projects for Rich media & Email Marketing platform RFP

Working on EMEA Paid Social campaigns for Volvo EMEA ( Sweden, UK, Poland, Spain). Managing 2 Social Executive Media planning acquisition and lead generation campaigns to drive to car dealerships or leasing subscriptions Writing Post Campaign analysis report

Onboarding Hyundai Always on, Lead Gen & Awareness Campaigns for the UK Market

Working as Paid Social Specialist on Kaspersky and Irish Bank performance & Lead generations campaigns across 30+ markets, Facebook, Instagram, Linkedin, Twitter.

Responsibilities: Media Planning & Strategy and execution for the Sponsorship of TIK TOK of THE UEFA EURO 2020 Football championship for 6 countries: UK, FR, ES, IT, DE & RU. On The following PAid Social Channels: Twitter, Youtube, Facebook & Instagram Liaising with 3rd parties and media owners

Responsibilities: Proud to be back @iprospect for the 3rd time and part of the Paid Social team looking after the major Italian Luxury Fashion client, Gucci for Ecom, Store Traffic, Festive & Gifting, IG Followers, Men’s Collection and app install campaigns for Fall Winter & Gift Giving 2020 For 30 countries. Planning, Buying, and Optimising Paid Social campaigns on Facebook, Instagram, Snapchat, and exclusively for Gucci Italian Luxury fashion collections for over 30 markets globally.

Crafting amazing Content marketing startegies, Mangaing Interns and freelancers and Helping The Black diaspora exploring the world in a sustainable tourism way! Connecting them to ocal black economies and cultural experiences MTM is an an Award winning travel agency. We have served over 200 clients since December 2021, for group trips to Ghana, Family birthday celebrations to Kenya, Zanzibar, USA, London Fashion Week 2023, and solo trips to Brazil, Zanzibar, New York, Ghana, Morocco and Jamaica.    How Can we help you plan your next trip to Africa, The Caribbean & Mexico, Brazil? https://www.melanintravelsmagic.com/private-trip-planning?

I'm available from now, to work remotely in a Digital Marketing/ Paid Social capacity Send me an InMail or Message to discuss how I can help you next! Currently working on 6 SMB international projects (London, Paris & Elmina in Ghana): Website Launch in London & Paris, Social Media Strategy, Summer Weekend Getaways Cultural & adventure short trips in Ghana, Educational Youtube Channel launch in London, Ghana group trip Marketing in UK & US, Hiking Club Launch Promotion on Social Media.

Responsibilities: Planning, Buying and Optimising Paid Social campaigns on Facebook, Instagram, Snapchat and compiling PCA for Monthly reviews or QBR exclusively for Timberland, The North Face & Najapairi retail collections for over 4 European markets.

Responsibilities: Planning, Buying and Optimising Paid Social campaigns on Facebook, Instagram, Snapchat and compiling PCA for Monthly reviews or QBR exclusively for Tommy Hilfiger Luxury fashion collections for over 20 European markets. Proud to be back @ iprospect and part of major Ecomm, Store Traffic, Festive, Gifting, Black Friday and app installs campaigns for Fall Winter 2019

Responsibilities: Planning, Buying and Optimising Paid Social campaigns on Facebook, Instagram, LinkedIn, Twitter for the following clients: Gemfields, Amanda Wakeley, AXA IM, Maersk, Puma, Atelier Swarovski Markets: UK, Hong Kong, Germany, France, Spain, Italy, United States, Taiwan, Singapore, Brazil, Africa, LATAM

► Responsibilities: Zipcar Digital Acquisition Marketing channels Affiliates, PPC, Programmatic Display, Native, Mobile and Paid Social ► Markets: UK, Belgium, Spain & France ► Role: Being part of Avis Budget Group European Central Marketing team and currently supporting Zipcar Digital Marketing Acquisition (new members) & Retention (Repeat bookings) efforts across UK, Belgium, Spain & France. Developing a strong relationship with the lead performance media agencies (Syzygy (UK), Rebold (ES), Mediascale (BE), media owners (Google/YouTube, Facebook, Snapchat) and In-house teams for Affiliation, PPC, Programmatic Display, Mobile and Paid Social across 4 countries UK, BE, FR & ES • Driving strategic initiatives and new campaigns/services launches Tracking acquisition performance using a weekly and monthly report • Digital Marketing Campaign Project Management (Strategy, creative brief, messaging, audience definition, Media plan) • Attending weekly agency calls for all 4 countries & advising on strategies to achieve monthly applications Targets • Onboarding 2 new Media agencies in Spain (Rebold) & In UK (MC Saatchi)

► Accounts responsibilities: Hewlett-Packard, The Guardian, HBO Role: Being part of the Social Response team for Awareness and Direct Response-driven Paid Social Campaigns ► Lead on all Paid social advertising planning, strategy, reporting and execution for these clients across Facebook, Instagram, LinkedIn & Snapchat ► Main contact to senior level clients ► Frequent Media owners meeting & liaison (Facebook, Instagram, Twitter, Google, Pinterest) and third party data provider (Experian, Oracle, Axciom, Visa...) and technology suppliers (4C...

► Clients Include: FitFlop, American Express, Thomas Cook, Square, Rayban, Club Med, William Hill, Calvin Klein, Panasonic...for the International markets (USA, CAN, UK, EU: FR, DE, IE, BRA, HK, JP, KOR) Role: Being part of the Client Direct team for Performance/Direct Response-driven Paid Social Campaigns ► Lead on all Paid social advertising planning strategy for these clients across Facebook, Instagram, YouTube, LinkedIn, Pinterest ► Main contact to senior level clients ► Line management of Account managers & Planners (Managing & coaching team) ► Frequent Media owners meeting & liaison (Facebook, Instagram, Twitter, Google, Pinterest) and third-party data provider (Experian, Oracle, Acxiom, Visa...) and technology suppliers (Sprinkler...)

► Clients Include: Boots, Easyjet, Heinz-Kraft, Coach, Luxottica (RayBan, Persol, David Clulow & Sunglass Hut) for the UK market Role: ► Lead on all Paid social advertising planning strategy for these clients across Facebook, Instagram, Twitter, Pinterest ► Main contact to senior level clients ► Main contact to OMD client brands Comms teams ► Line management of 5 Account managers & Account Executives (Managing & coaching team) ► Quality control of team output & allocating workload ► Reconciliation of media plans ► Frequent Media owners meeting & liaision (Facebook, Instagram, Twitter, Pinterest and Snapchat) and third party data provider (Experian, Axciom...) and technology suppliers (4C, Sprinkler, TVTY...) ► Finance : proceeding to monthly bookings and billing ► Deep diving data for Ebiquity and Econometrics quarterly or yearly analysis

SMP is an award winning creative marketing agency, specialized in creative communications for retail & FMCG clients (Asda, Tesco, SanDisk, Andrex, Kleenex...) ► I have been supporting SMP as an EMEA Senior Paid Social Strategist & Analyst for a unique tech client: SanDisk, recently acquired by Western Digital. ► Carried audience research, planning, buying (campaign build, optimization) & reporting ► Planned & bought, reported on large-scale Direct Response & Branding campaigns on Facebook & Instagram across 8 EMEA countries (UK, Germany, France, Italy, Spain, UAE, South Africa & Turkey) ► Provided art direction for video, gifs animation, copy, photo production and attended photo shoots.

► Launched 11 Branding & Direct response Paid Social campaigns for all on Facebook & Instagram for Misguided UK, USA, FR & AUS markets. ► Carried audience research, planning, buying on Facebook & Instagram optimizing & reporting analysis, ►Collaborated with marketing teams (Creative, CRM, Data Insight) to maintain a consistent brand voice & message ► Provided art direction for video, gifs animation, copy, images and landing pages creation Designed paid social strategies for DR & Branding campaigns for Facebook, Instagram & YouTube campaigns

► Clients Include: Guess, Gucci, Luisaviaroma.com, Max Mara Fashion Group, Stylect, INTL New York Times. ► Managed Paid Social Campaigns globally during the Festive period 2015, January 2016 Sales, Spring/Summer 2016 & Milan Fashion Week 2016. ► Carried audience research, planning, buying ( campaign build and implementation) optimized & oversaw reporting and analysis, real-time paid social advertising globally. ► Campaign managed Direct Response & Branding campaigns on Facebook & Instagram: Brand awareness, Engagement, Fan acquisition, Lead generation , Traffic acquisition, E-commerce sales/conversions, Competition, Drive traffic to store, Re-targeting, App installs, New collection/product launch, Online subscriptions. ► Clients includes: Guess, Gucci, Luisaviaroma.com , Max Mara Fashion Group, Stylect, INTL New York Times ◄

► Kick started project for all Paid Social activities for Nike's Western Europe markets from Mindshare Media Worldwide Amsterdam's office. ► Planned & bought all real-time paid social advertising for Nike Western Europe sports categories: • Football, Basketball, Skateboard • Running, Women, Sportswear ►Drafted compelling Paid Social strategies. • Launched new audience types : interest clusters based • Produced Post Campaign Analysis Reports • Developed strong relationships with UK, Ireland & Netherlands based media owners: Facebook, Instagram, Twitter & YouTube. ► Carried Direct Response & Branding campaigns for : European Niketown flagship stores Event, YouTube TrueView Ads, Facebook application installs, Facebook event, Facebook branding (Reach/ Engagements / Video views), Facebook video views, New Product launch, Lead generation/ traffic acquisition for Nike Academy registration, Twitter branding (Engagements / Video views), Facebook retargeting

► In-house Campaign Manager for the Paid Social Media activities on Facebook for Surveycompare.net websites for the EMEA, LATAM, APAC markets • Carried Direct Response campaigns for lead generation on Nanigans Ad Engine. • Monthly budget spent : £50K • Developed strong relationships with UK & Ireland based external vendors: Nanigans, Facebook & Twitter. ► In-house Strategist for the Paid Social Media activities on Facebook, Twitter, LinkedIn & Pinterest for Surveycompare.net websites: • Created new analytics reports on delivery location, hour of the day, creative performance • Launched new ad placement testing • Set up a Creative Asset library • Launched new audience types : interest clusters based, Website Custom Audience ► Trained & assisted the Facebook biddable media team ► Market research clients included: GFK, Toluna, Nielsen, Yougov... & brands such as Mars, EDF, Nestle, Avaya and Pearson...

► In-house Paid Social Campaign Manager & Strategist for the Paid Social Media activities on Facebook, YouTube & Twitter for Branding, Community Growth & Direct Response supporting : • EU Brand & Marketing department, • 8 European e-commerce sites • 1,500 stores across 10 EU countries ► Carried Direct Response & Branding campaigns for : E-commerce, new European flagship stores opening, Facebook fans acquisition, Twitter followers acquisition, YouTube TrueView Ads, Facebook application installs, Facebook offers, Facebook branding, Facebook competition, Facebook Event, Charity Partnership, new collections launch, Lead generation/ traffic acquisition for competition, Twitter branding. ► Campaign management platforms: Google Adwords, Facebook Power Editor, Twitter Ads, Adobe Media Optimizer & AdParlor. ► Developed & maintained strong relationships with UK, Germany & France based external vendors for creative production, SEO, CRM & Media Owners (Facebook, Twitter, Google, Facebook's Strategic PMD's) ► Various European Business Trips ► Community Manager for C&A France: Facebook, Instagram ► Key achievements: Managed a multi-million euro budget for international Paid Media Campaigns on Facebook, YouTube & Twitter • Achieved 50% growth in 'Brand Awareness via Social Media' in over 1 year. • Grew EU Facebook Community by 290% • Increased EU Twitter community by 1,250%. Achieved an average engagement rate 50% higher than the fashion industry average. • Generated on average ROI of 2.5 on E-commerce DR campaigns

► Oversaw Website design & digital marketing projects specialized in the Luxury Travel & Media Industry ► Liaised daily with international clients (luxury hotels, restaurants, spas & media) regarding their website management & digital strategy needs ► Worked in close collaboration with strategic, technical, creative and production departments & external agencies ► Wrote technical and creative briefs ► Coordinated various web projects & IT projects: • Flash animation, online banner creation • Email marketing (monthly newsletters, Itunes competition..) • Image editing, video content integration (Youtube, Vividas, Telejuice) • Social media campaign (Facebook, Twitter) • Landing page optimization, Web design, • Wordpress Micro sites/ blogs, Mobile site design • Website Localisation (Chinese Mandarin, French, Russian, German), • Automation SEO metadata & keywords, 301 redirects • Career site application form, contact form addition, widget • Special landing pages design & html encoding (new hotel openings, Amex promotional offers, promotional offers & packages) • Google Analytics Monthly Reporting • Client CMS training ► Participated in a business trip to Alicante, Spain. ► Clients included: Rocco Forte, Park Plaza Hotel Europe, Six Senses, Sha Wellness Clinic, ITV Media, ITV Studios Global, Base2stay, LBIC, Royal Veterinary College, Camino Real, Thanos Hotels, Madeira Promotion Bureau, PR CO Group ◄

► Prepared the sales analysis & (16,000 products) for the weekly business review meeting ► Participated in a Junior Buyer Project to source new suppliers in in beauty & healthcare products ► FMCG suppliers included: Philips, GHD, Crabtree & Evelyn, Procter & Gamble, Conair, Braun, Sasoon Walh, Her styler, Burt's Bees...◄

► Business Development ◄ ► Managed existing relationships with 60 partners for piribo.com ► Contracted 230 new partners for reportbuyer.com website, representing a product catalogue > 100K market reports (£50m value). ► Negotiated a profitable agent’s commission rate & products to be resold. ► Scheduled face to face meetings with C – Level Executive, made travel arrangements with prospective & current publishers, ► Participated to a one week business trip to New York (March 2008), Seattle SLA Exhibition (June 2008) & to Frankfurt Book Fair (October 2007). ► Communication ◄ ► Represented the company at various industry events & trade shows. ► Implemented direct marketing initiatives via direct mailing, media partnerships with events/conferences companies and professional magazines. ► Trained and Managed of the Web Content Management Team (5 people) ► Liaised daily with 700 contacts based globally ► Publishers Partners/suppliers included: The Economist Intelligent Unit, Frost & Sullivan, Thomson Reuters, Informa, Datamonitor, Euromonitor, Business Monitor, Freedonia....◄

► Processed customers orders of market research reports and dealt with customers queries (online, phone). ► Proceeded customers’ online payment transaction using WorldPay. ► Liaised with suppliers via email and phone to ensure fulfillment of orders of pharmaceutical, healthcare, biomedical & clinical market research reports and books. ► Coordination of Customers’ special orders / quotation for bespoke research. ► Clients included: Unilever, Siemens, Roche, E. Merck AB Rep. Office, Baxter, HARVARD UNIVERSITY, Johnson & Johnson Vision Care, Fujifilm Manufacturing Europe, GE Healthcare, Nycomed Group...◄