I'm an MA Fashion Marketing student passionate about blending creativity with strategy. From managing social media and email campaigns to analyzing data, I drive engagement and brand awareness. With a keen eye for trends and a focus on optimizing campaigns, I thrive on enhancing brand presence and connecting with audiences.
Managed email and social media marketing campaigns to drive engagement, brand awareness, and conversions. Developed targeted content and promotional strategies for newsletters and social media, aligning with marketing objectives. Analyzed data to optimize campaigns, improve audience targeting, and boost ROI. Ensured consistent brand messaging across all digital channels to maximize outreach and engagement.
Collaborated with product and marketing teams to optimize product categories. Conducted market research and analyzed sales and customer data to inform strategy development aimed at improving category performance. Monitored inventory levels, identified key trends, and contributed to product descriptions and SEO optimization. Supported the execution of promotional campaigns and category plans, gaining valuable insights into customer behavior, data analysis, and strategic planning.
Responsible for overseeing inventory levels, ensuring accurate stock records, and maintaining optimal stock availability. Duties include tracking shipments, managing stock rotation, analyzing inventory data, minimizing discrepancies, and coordinating with supply chain teams.
Oversaw visual merchandising strategies, designing planograms and lookbooks to enhance store presentation and product visibility. Worked with the team to ensure cohesive displays across locations, optimizing in-store layouts for customer engagement and improved sales. Coordinated visual campaigns and store promotions, ensuring timely execution. Monitored inventory and displays, reporting issues with product presentation. Maintained brand consistency, aligning store aesthetics with the brand’s identity.