Véritable couteau suisse, je suis spécialisée en gestion de projet marketing et développement produit à forte valeur ajoutée (textile, parfums, horlogerie). Ne me demandez pas ce que je sais faire, demandez-moi comment je peux vous aider ! Disponible immédiatement pour vous accompagner vers le succès.
Accompagnement de marques premium : - conduite du changement - développement de produit et collections - stratégie et contenus marketing
Management of fragrances collections from the idea to final launches in 50 countries / Annual Turnover ≃ €12M - Franck Olivier: - Collection Privée FO 100 ml (niche): brand upscaling with a premium launch (20 countries). - Baby Boy & Baby Girl 30 ml: reuse of perfume bottle dead stock - Hair Mist Franck Olivier 50 ml: Expansion of existing EDP Femme and One Kiss lines. - Castelbajac Parfums Paris: - Mythic, Addiction & Royal Oud 100 ml: creation of an export-specific range (40 countries). - Beautiful Day In Love 100 ml: flanker of Beautiful Day Original, exclusive to Marionnaud France. - Christmas Gift Box: creation of a complete range around skincare (Homme Sport Shower Gel & Beautiful Day Original Perfumed Body Lotion). - Development of Collections for Private Brands: - Atelier de Castel Homme & Femme 100 ml: Utilization of dead stocks, brand creation, and launch in the US market. - Barneys New York Beauté 50 ml: Development of 5 exclusive fragrances for the international launch within 5 months. Cross-Functional Project Management: prototyping, fragrance selection with French perfumers, trademarks - Pricing Strategy: continuous improvement of industrial cost price, saving €19K on the Niches FO launch. - International Sourcing - Packaging and Product Development: technical solutions, pre-series, and assembly testing. - Regulation: development of ranges compliant with current IFRA standards. - Database Implementation: complete database with the full nomenclature and information of each fragrance to facilitate factory production, still in use by the company. - White-Labelling Laboratory: trend and market studies, competitive analysis dedicated to private brands. - Promotional Marketing: sales support, creation of promotional tools such as gifts, POS displays, and sets.
Creation of a high-end, eco-friendly, 100% digital ready-to-wear brand: - Go-to-Market Strategy - Collection Development: design creation, sourcing of recycled and recyclable fabrics (cupro), prototype validation - Budget Strategy: management of industrial and sale prices, maximization of profit margins - Management of ethical suppliers and teams - Operational procurement management - Development of sustainable packaging - Production Monitoring: compliance with French eco-friendly standards and quality control - Operational Marketing: launch and management of crowdfunding campaigns, development of visual identity and brand image, press relations, content creation, and social media strategy.
Development of primary, secondary, and promotional textile packaging projects: - Management of luxury client portfolio - Annuel Turnover: ~€2.5M to €4M per year Main clients: Parfums Christian Dior, Lancôme, Givenchy, Yves Saint Laurent, L'Occitane en Provence, Christian Louboutin. - Responding to premium brand tenders according to a rigorous specifications: €200K revenue achieved vs. €20K initially budgeted - Strategic cross-functional project management: seeking improvements and solutions, textile industrial feasibility - Procurement strategy and margin management: negotiations with the internal factory to offer a competitive price while maximizing the margin - Constant quality control and product improvements - Development of accessories with external suppliers: metallic pieces
Implementation of PLM within Devanlay Lacoste: - kick offs - Monitoring project committee deliverables - Management of training sessions for employees in France and around the world
Development of the Balmain Suisse Watches brand on the French market: - Deployment of watches collections: business strategy and launch, item referencing, development of sales catalogs, margin monitoring and weekly reporting in support of France' salesperson - Definition of the 3-year operational marketing plan in collaboration with the headquarters in Switzerland: briefs, budget, operations on French POS - Sales Administration and after-sales service management - International Management Assistant (Ms. Ollivier)
Gestion du merchandising visuel à l'Enfant - Mise en rayon - Accueil clients - Mise en place des nouveautés 4 fois par semaine dans un but d’accroissement des ventes sur le rayon
Je suis ravie de recommander chaleureusement Lauriane pour ses compétences exceptionnelles dans le domaine du développement de parfums. J’ai eu le plaisir de travailler étroitement avec elle et d'observer de près son professionnalisme, sa créativité et son engagement envers la qualité. Le professionnalisme dont elle fait preuve dans toutes ses interactions, combiné à son approche collaborative et ouverte, en fait un partenaire de confiance pour tout projet de développement de parfum. Je recommande vivement Lauriane à toute entreprise ou individu à la recherche d'un talent exceptionnel dans le domaine du développement de parfums.