I help brands bring their stories to life through creative ideas, visual content, design, and photography. With over 15 years of experience in advertising and communication, I’ve honed my skills in Creative/Art Direction and Branding, establishing myself as a versatile professional. I’m focusing my skills and passion on collaborating with purpose-driven individuals, brands, and organisations dedicated to creating positive change for people and the planet. I’m convinced that creativity can help raise awareness, bridge gaps, and inspire positive change. As a photographer, my work reflects my deep passion for capturing the beauty of nature—showcasing the world we live in and must protect—as well as street photography, where I aim to portray life as it unfolds around me. About me: - Passionate about photography. - Recognised for being a multidisciplinary talent with a passion for the craft. - Extensive experience managing and mentoring creative teams in multicultural environments. - Collaborated with major brands and diverse industries across international markets, including the UK, Australia, the US, Canada, and Latin America. - Fluent in Spanish, English, and Slovenian. - I like to make. I like to learn. Specialties: Photography Branding Conceptual thinking Brand storytelling Creative&Art direction Advertising Conceptual thinking Visual executions
As the Design team leader at LSEG, a FTSE 100 global business, I oversee the creation and delivery of branded communications aligned with our strategic marketing priorities. Working closely with discerning senior stakeholders, I build partnerships across the whole of the business and manage the development of multi- channel visual content, including print and digital advertising, marketing collateral, presentations, social media posts, videos, and event materials. My role is crucial in translating creative concepts into impactful visuals, ensuring consistent content that supports our brand’s equity and evolution. Fostering a positive and progressive creative culture within my global team is a priority for me, promoting open communication and strong working relationships.
I focused on creating and delivering creative campaigns and brand development, specializing in innovative thinking from concept to execution. I ensured that all creative content was ‘best-in-class’ and aligned with our content, brand, and creative strategies. Consistently strong in creating conceptual proposals, I also produced high-quality graphic design for various internal projects on a daily basis.
From conceptualizing and executing creative campaigns to leading strategic projects and handling art direction and graphic design, I had the opportunity to be part of this great and talented group of creatives, writers, and art directors in a multifaceted role, helping to develop impactful work for various brands.
I art directed the company’s social media rebrand project, enhancing design standards across various executions and assets. I developed a creative brand strategy that guided concepts and design for digital marketing campaigns and communications across multiple channels. I also managed the creative and digital design for the website, including UI components and feature updates, contributed to BBC Maestro projects, ensuring top-tier conceptual and visual quality, while collaborating with marketing strategists, creatives, and a copywriter.
I was responsible for developing creative concepts from initial ideas to finished products. Working with global brands, I brought an international perspective to every project. I played a key role in all aspects of the creative process, including developing strategies, top-level ideas brainstorming, pitching concepts, and executing the final designs. Additionally, I art directed filming and shooting sessions.
At this stage of my career, I had a multiplayer role working alongside different creative agencies on big and small projects but also working and partnering directly with my own clients, fostering long-term relationships.
As an executive team member, I was responsible for the growth, quality, and integration of design strategies across the agency’s services. I built and managed a creative team of 14 art directors, writers, and designers, serving clients across America and Europe, and overseeing creative strategies, concepts, and executions for various client accounts. I strategically partnered with Wieden+Kennedy, JKR, Anomaly, and Vayner Medi on multi-agency projects for AB InBev’s brand portfolio. Additionally, I represented the agency in the US, Canada, and Mexico markets, conducting market research, prospecting, and presenting the agency’s portfolio to new clients.
A multidisciplinary creative studio specializing in branding, advertising, photography, and editorial design. With a team of six creatives, we crafted brand strategies and identity systems, for fashion and boutique brands.
- Ensured that all products and experiences were delivered to the highest standards of quality, supervising the entire design process. - Responsible for travelling and representing the agency along the region for client meetings, market research and in-person work presentations. - Fostered and managed a design team.
Responsible for all final designs & art products, leading and supervising a team of one senior and two junior designers.
Worked alongside Senior Art Directors creating visual concepts for brands, events and promotional campaigns for 7UP, Pepsi, Quilmes, Stella Artois, acquiring new skills and market insights.