Dynamic trilingual professional with over 17 years of experience in styling, luxury fashion and management. Proven leader in developing high-performing teams, driving sales, and enhancing customer experiences. Highly skilled in cultivating strong relationships with VIP clients and executing innovative marketing strategies that promote sustainable growth in competitive markets. A published global fashion editor with a genuine understanding of market trends and business constrains. Expert in Haute Couture and Bespoke order management.
Strategy Development: - Establish and validate a cohesive strategy integrating sales, marketing, and communication in collaboration with the CEO and Artistic Director. - Prepare and present quarterly reports analyzing business performance and future prospects to stakeholders. Client Relations: - Introduce WEINSANTO's offerings to a broad network of clients and professionals. - Manage all inquiries related to Made-to-Order (MTO), Couture, and Direct-to-Customer (DtoC) sales, ensuring seamless client interaction until order delivery. - Support after-sales services and resolve any potential disputes. Sales Management: - Actively participate in wholesale development and ensure competitiveness in pricing policies. - Design and implement an exceptional DtoC customer experience. Marketing Strategy: - Develop and execute a comprehensive marketing strategy, defining target markets and creating promotional campaigns across various channels. - Analyze market trends and consumer behavior to refine offerings and organize events that showcase WEINSANTO products. Communication Strategy: - Create and manage an omnichannel communication strategy, ensuring cohesive editorial direction across platforms and engaging content creation. - Oversee collaboration with communication consultants and agencies, evaluating campaign performance and aligning messages with WEINSANTO’s values.
Expert in Haute Couture sales, VIC Acquisition & Brand Marketing Established a luxury styling and VIC experience consultancy, partnering with 35 international brands to enhance visibility. Generated over 3 million Euros in sales through curated shopping experiences, Couture orders, and exclusive events. Led a team for successful VIC activations, increasing brand presence in key luxury markets.
Successfully recruited and managed a network of high-net-worth clients, significantly increasing sales and building LVR’s VIC community. Creating regular dedicated fashion edits and editorials. Coordinated VIP access to international fashion shows, strengthening client loyalty and brand engagement. Generated over 800K Euros in sales through tailored experiences and strategic partnerships.
- Managing a wide network of Private Clients from personal network as well as recruiting and developing company's top clients network. - Coordinate all client requests: Personalised edits and recommendations, online shopping coordination, special orders and product sourcing. - Project leader for all online and offline customer experiences - Brand relationships management - Training and special projects. - Negotiation, coordination and hosting of VIC activation events with LOEWE, MUGLER, TASAKI, FAITH CONNEXION and REPOSSI - Coordination and development of VIC Preview tool on the website. - Actively supporting buying and marketing teams by representing VIC departments to strategic meetings and buying appointments. - Expert in emerging designer fashion, event styling, wardrobe updates, Haute Couture
PREMIUM ENTERTAINMENT &EVENTS are proud to provide a full range of services dedicated to Luxury, Fashion and Lifestyle industries. Combining a long term expertise in conceiving and executing fashion events with a wide network of market experts, leading creatives and agencies as well as with influencers and key industry players, we are able to deliver fully integrated 360° projects from concept to delivery, creating strategic integrated experiences that leave a lasting emotional impression and human connection between brands and their target audience. Ensuring that our client’s runway shows convey emotions we generate genuine artistic exchange between designer and audience with the aim to create a one of a kind concept for product launches, pop-up store experiences. Our mission is to deliver exceptional projects while supporting brands in their expansion, making sure that each event is impactful in the long term. Our core skills & services: Fashion Event Design & Production Retail Projects Design & Production Photoshoots Video Production Casting Artist Management Styling & Creative Direction Brand Experience & Experiental Marketing Brand Strategy & Identity
- Management Of POP-Up stores and private Clients activation events between London - Paris - Doha & Shanghai (Qatar Design District - SIFS - Faith Connexion Halloween VIP Party at Landaz Hotel London - Paris Fashion Week) - Commercial Agent during Sales Showroom (EMEA & North America Focus) - Development of a Digital Development strategy BtoC & through Third Party Service Providers - KOLS, Influencers & Celebrity Management (Dressing - Partnership - Collaborations) - Creation, Management & Development of Faith Connexion’s VIC Service - Personal Shopping & Styling for Top Clients & Celebrities - Collaboration & Partnerships for Private Client Activation Events & Initiatives - Collaboration with Commercial, Marketing & Creative Teams - Brand Ambassador
Mentoring of two junior Personal Shoppers, supporting them in developing and nurturing their client base and increase individual turnovers. Management, recruitment and conversion of VIP/VIC from personal book and MYT’s customer database. generating 600K revenues over 6 Months. Development of client acquisition and retention strategies. E-campaign, Social platforms, events, promotions, exclusive access and services.
Style expert for women, men, and children. Brand manager for Missoni (3 months) then Faith Connexion (3 Months) Private styling sessions, transaction management, tax-free shopping. Sold over 1.3 million GBP of merchandise per year. Sold over 500,000 GBP of merchandise for a Middle Eastern client and 350,000 GBP for a celebrity couple. Achieved the first Wardrobe Management service for Harrods “By Appointment”.
Lead coordinator for the Mert & marcus party for Miley Cyrus. Casting of performers, DJ management and door greeting. Managing communication with fashion brands, product placement and gifting Creation of curated guest-lists for each events and responsible to process save the dates and RSVPs.
-Free Lance Editorial Stylist/producer published in Print & Digital in VISION China, Schön, Style Noir, Polanski, BLACK Magazine, MIA Le Journal, Design Scene, MEGA magazine, VV Magazine... - Styling & casting for WILSON PK London Fashion Week Runway Show. - Styling/Casting/Production for Shivan Narresh & Daniel Tan LookBooks. - Strong Network of Photographer, Modelling/Talent Agencies, Make Up Artists, Hair Stylists, Videographers, Film Directors and Set Designers Worldwide.