Marina Liu
Bilingual luxury retail professional and GIA-trained gemologist with a BA in Silversmith and Jewellery Design and a proven track record of high-value sales and exceptional client service. Bringing specialist knowledge of jewellery craftsmanship, diamonds, and precious materials alongside fluency in English and Mandarin, with direct experience serving international and Chinese-speaking clientele in luxury environments. Committed to delivering the highest standard of personalised service and product expertise.
Achieved a personal single-day sales record of £11k in a high-traffic luxury retail environment, maintaining a UPT of 1.7 during peak trading periods through confident product knowledge and effective cross-selling Built and managed an active client base of 120–200 international clients including Mandarin-speaking visitors, providing personalised follow-up, product enquiries, and after-sales service in both English and Chinese Communicated product craftsmanship, materials, and brand heritage with clarity and confidence, delivering polished and service-led experiences to VIP and international clients in line with luxury retail standards Demonstrated strong operational discipline and teamwork, supporting daily store operations, stock handling, and peak-period service flow while maintaining high service standards under time pressure
Delivered highly personalised, appointment-only showroom experiences for HNW and VIP clients, supporting fittings, styling consultations, and discreet one-to-one service within a private luxury environment Managed the end-to-end client appointment journey, including garment presentation, fitting support, and post-appointment follow-up, contributing to repeat visits and exclusive sales opportunities Represented the brand during client appointments and events, directly engaging 30+ VIP clients and maintaining CRM-supported communication to nurture trust, discretion, and long-term client relationships
Catalogued and researched 100+ silver objects, preparing accurate descriptions, condition reports, and provenance notes for auction listings to professional auction house standards Supported pre-sale and post-sale activities including administrative coordination and catalogue operations, assisting senior specialists with client correspondence and estimate enquiries
Supported sales reporting, CRM maintenance, and after-sales coordination for luxury eyewear distribution across China
Achieved 115% of sales targets (¥384k / £42k) through personalised jewellery and luxury styling consultations with high-net-worth clients, demonstrating strong product knowledge and persuasive sales technique Built and maintained a private client portfolio of 30+ VIP accounts, cultivating long-term relationships through personalised service, repeat engagement, and tailored product recommendations