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Open to Permanent
Open to Permanent

Melih Ozcanli

C-Level Executive @ Fashion E-commerce Startups | Scaling Profitable Omni-Channel Apparel Brands | DTC + B2C Marketplace + B2B Growth | P&L, CM2 & Cash Discipline | Systems Builder | CEO/COO Roles
Portfolio website
About

I build fashion businesses that scale! Currently serving as COO of a Turkish urban smart casual fashion brand and retailer (Abluka), I lead end-to-end operations across DTC, B2C marketplaces, retail and B2B wholesale channels — aligning product, supply chain, commercial strategy, and execution to drive profitable growth. Previously, I served as COO of an iconic Russian premium streetwear brand (Gosha Rubchinskiy) and a Turkey's leading premium streetwear brand (Les Benjamins), where I focused on operational discipline, margin architecture, and channel optimization in a fast-moving consumer environment. Over the past two decades, I have operated at C-suite level across fashion e-commerce platforms and omnichannel retailers, holding roles including: • Chief Supply Chain Officer • Chief Commercial Officer • Chief Buying / Sourcing Officer • Chief Operating Officer My core strength is turning creative fashion brands into structured, scalable businesses. I specialize in: Multi-channel growth strategy (DTC / Marketplace / Retail / B2B) Margin engineering & CM2 optimization Supply chain architecture & global sourcing KPI systems & CEO dashboards Cash conversion & inventory discipline Building execution-focused teams I operate at the intersection of creativity and control — protecting brand DNA while installing the operational backbone required for sustainable scale. I am open to exciting and challenging executive roles (CEO, COO, fractional or full-time) within fast-growing, ambitious fashion startups ready to professionalize operations and accelerate profitable expansion. If you're building something bold — let's talk. https://linktr.ee/ozcanli

Previous Brands
Starzly
6thStreet.com
Boutiqaat
elefant.ro
Les Benjamins
Shopigo.com
MarkaVIP
Gosha Rubchinskiy
Abluka
Work Experience
Chief Operating Officer (COO)
Feb ‘26 - Now
Abluka

Omni-channel urban smart casual brand & retailer (DTC, Marketplaces, Retail, Wholesale).

Chief Operating Officer (COO)
Apr ‘24 - Feb ‘26
Gosha Rubchinskiy

Premium streetwear brand founded in 2008, internationally recognized for merging high fashion with youth and skate culture influences. Gosha Rubchinskiy / ГОША РУБЧИНСКИЙ : https://gosharubchinskiy.com

Co-Founder & Chief Supply-Chain Officer
Apr ‘22 - Apr ‘23
Starzly

Social beauty & cosmetics e-commerce platform powered by creator video reviews.

Country Manager Turkey
Sep ‘21 - Aug ‘22
6thStreet.com

Omnichannel fashion & lifestyle platform of Apparel Group.

Country Manager Turkey / Director of Purchasing
Oct ‘18 - Jun ‘21
Boutiqaat

Middle East social commerce platform offering 800+ beauty, fashion, and home brands through celebrity and influencer-led storefronts.

Chief Commercial Officer (CCO)
Apr ‘17 - Mar ‘18
elefant.ro

Fast-growing e-commerce platform and one of Romania’s largest online retailers.

Chief Operating Officer (COO)
Sep ‘14 - Apr ‘17
Les Benjamins

Premium global streetwear brand distributed through leading retailers including Saks Fifth Avenue, Harvey Nichols, Galeries Lafayette, Browns and Le Printemps.

Interim Managing Director
Apr ‘13 - Sep ‘13
Shopigo.com

Multi-brand fashion and lifestyle retailer operating both online and physical boutique formats in Turkey.

Chief Buying/Sourcing Officer (CBO) / Managing Director Turkey
Dec ‘10 - Apr ‘13
MarkaVIP

Fastest growing and largest membership-based private shopping site (flash sales) in the Middle East and the GCC. Over 3M exclusive members across 8 Arabic speaking countries: Jordan, Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Lebanon, Bahrain, Oman. Socially most devoted and top brand by 1.5M highly active Facebook fans in the Middle East and the GCC. - 10M$ series B funding from Prime Ventures (NL) - 5M$ series A funding from Invus Financial Advisors (New York) and Lumia Capital (San Francisco) - 3M$ seed funding from Hummingbird Ventures (Antwerp) http://www.crunchbase.com/company/markavip https://goo.gl/GpTGzR

Languages
English - Fluent
Turkish - Native
Education & Training
Bogazici University Department of Economics
Bachelor of Arts (BA)
University of Bridgeport
Master of Business Administration (MBA)
Istanbul, İstanbul, Türkiye